Consent Management in E-Commerce: BADER Creates Customer Trust Through Data Transparency [Success Story]

The GDPR legally obliges operators of digital platforms to clearly inform users about the storage and use of personal data. In May 2020, a ruling by the German Federal Court of Justice added an additional article to the regulation, stating that users must not only be informed about the use of personal data, but must … Continue reading "Consent Management in E-Commerce: BADER Creates Customer Trust Through Data Transparency [Success Story]"

Core Web Vitals: What the New Google Metrics Mean for Your SEO Strategy [5 Reading Tips]

Google. The most popular search engine is constantly trying to improve its search results for users, for example with regular Google updates. It wants Internet users to be able to get information quickly and to have an overall positive experience on websites. That is why Google supports admins and content creators in improving their websites. … Continue reading "Core Web Vitals: What the New Google Metrics Mean for Your SEO Strategy [5 Reading Tips]"

SEO Must-Haves 2021: Better Rankings with High-Quality Content, Accurate Product Data and User-Friendly Experiences [5 Reading Tips]

Whether Panda, Penguin, Fred or BERT – besides their funny names, the Google updates so far have another thing in common: they all had more or less of an impact on the ranking of websites in the search engine. From the very beginning, Google has always wanted to present users with the most relevant search … Continue reading "SEO Must-Haves 2021: Better Rankings with High-Quality Content, Accurate Product Data and User-Friendly Experiences [5 Reading Tips]"

Increased Reach, Active Tracking: Netto eStores Uses SEO and Web Analytics to Reach the Next Goal on Its Digital Roadmap [Success Story]

»Brutto«, the German word for gross (e.g. gross income), is Italian and means »brutal, ugly, mean«. Since the Renaissance, this word has been used in economic contexts to refer to a sum without deductions, for example the monthly salary before taxes and insurance are deducted. »Netto«, the German word for net (e.g. net profit), is … Continue reading "Increased Reach, Active Tracking: Netto eStores Uses SEO and Web Analytics to Reach the Next Goal on Its Digital Roadmap [Success Story]"

Digital Marketing for Higher Visibility in the Fashion World: How LERROS Improved Its Online Presence While Reducing Its Costs [Case Study]

Attractiveness lies in the eye of the beholder. Those who clear out their wardrobe and ask themselves how they ever found some of the older pieces so beautiful that they spent money on them know this, too. Fashion brands face this challenge time and time again: they have to offer something that customers find attractive … Continue reading "Digital Marketing for Higher Visibility in the Fashion World: How LERROS Improved Its Online Presence While Reducing Its Costs [Case Study]"

Platforms, Platforms, and More Platforms: Great User Experiences Aren’t Exclusive to Certain Industries

Platforms. Really? Yes really. A buzzword, especially in e-commerce, that really isn’t losing any importance. But… Everyone wants to build a platform. Brands, retailers, and manufacturers kept asking themselves: Platforms, yes or no? But now they’re asking themselves which platform they want to integrate with. The answer is pretty simple. Go where your customers are. … Continue reading "Platforms, Platforms, and More Platforms: Great User Experiences Aren’t Exclusive to Certain Industries"

Conversion optimisation – Customer loyalty tips for improved user experience and more success in e-commerce [part 3]

If you want to increase the conversion rate of your online shop, you have to invest in your customers to build trust. Gaining confidence leads to success on many levels. Above all, a renowned seal of quality should be mentioned, but also a high-quality design, transparency in data entry in the registration and checkout process, … Continue reading "Conversion optimisation – Customer loyalty tips for improved user experience and more success in e-commerce [part 3]"