Remote Business: Best Practices for Remote Work, Online Events and Online Training [New White Paper]

The world is upside down because of something that can only be seen under the microscope. In the working world, however, COVID-19 accelerates changes that started long before the pandemic – and that cannot be undone once the global dangers of this virus are gone. As terrible an occasion as it is, as innovative are … Continue reading "Remote Business: Best Practices for Remote Work, Online Events and Online Training [New White Paper]"

Remote Warm-Ups Revisited: Boosting the Mood and Outcome of Your Next Online Meetings [5 Reading Tips]

»Can you see me?«, »Do we want to start?«, »I will share my screen, ok?« – this is more or less how most online meetings start. Technological hurdles – okay. Digital divide – that is fine, too. But starting an online meeting right away, just like that? There are better ways to get started. In today’s … Continue reading "Remote Warm-Ups Revisited: Boosting the Mood and Outcome of Your Next Online Meetings [5 Reading Tips]"

Live Stream Shopping: How Brands Can Replicate the Personal In-Store Experience Online, Inspire Customers and Boost Sales [5 Reading Tips]

Live stream shopping – the »new« big thing on various social media platforms. These days, it is becoming increasingly difficult to go to the fashion shop around the corner or to the local consumer electronics retailer. Nevertheless, customers do not want to miss out on the first-hand live experience. This is where live stream shopping … Continue reading "Live Stream Shopping: How Brands Can Replicate the Personal In-Store Experience Online, Inspire Customers and Boost Sales [5 Reading Tips]"

Memo 2021: Everything Is Possible, Service Is a Must! How Top Players Integrate Service into Their Marketplace Strategy [5 Reading Tips]

New year, new luck. Well, or a new strategy. New? No, the service-first approach is nothing new. However, not everyone has understood or implemented it yet. As a study conducted by ecom consulting and gominga shows, interaction with customers usually does not take place on marketplaces. This is disastrous in the age of the attention … Continue reading "Memo 2021: Everything Is Possible, Service Is a Must! How Top Players Integrate Service into Their Marketplace Strategy [5 Reading Tips]"

Tech Talk: All Good Things Come in Threes. Tech-telmechtel with Business Monitoring [Interview]

hagebau, *bofrost, Bader, heine, Otto – Martin knows them all. Not only does he know the companies, but also their pain points. Together with his team, he has been taking care of successful e-commerce projects, mainly based on SAP Commerce, for almost 15 (!) years. Now he and Erik, our cloud services team lead, have … Continue reading "Tech Talk: All Good Things Come in Threes. Tech-telmechtel with Business Monitoring [Interview]"

Black Friday and Co.: How Companies Can Promote Themselves Online by Offering Discounts [5 Reading Tips]

Black Friday is the shopping event of the year, even in times of COVID-19. On Friday, the 27th of November 2020, companies will once again lure customers with discounts and special offers. Whether it is ten, 20 or 50 per cent: consumers can look forward to great discounts again this year. We show you how … Continue reading "Black Friday and Co.: How Companies Can Promote Themselves Online by Offering Discounts [5 Reading Tips]"

B2B Commerce Pioneer Thanks to an MVP: Röchling Implements Modern Experience Platform for Highly Diverse Products [Success Story]

We can find Röchling products practically everywhere we go – in cars, on bouldering walls, on playgrounds. The semi-finished products of the world’s leading manufacturer of engineering plastics are available in three basic shapes: sheets, blocks and rods. However, the three basic products are required in countless variants, which makes it so difficult to map … Continue reading "B2B Commerce Pioneer Thanks to an MVP: Röchling Implements Modern Experience Platform for Highly Diverse Products [Success Story]"

B2B Content Marketing – Building Long-Term Relationships with Target Groups and Generating High-Quality Leads [5 Reading Tips]

If you take a look at the charts of the world’s most profitable companies, you will see that German brands are rarely found among the big players. Volkswagen or SAP are exceptions. Particularly in the tech and IT industry, US companies dominate and Asian companies have long been on the rise. This is surprising as … Continue reading "B2B Content Marketing – Building Long-Term Relationships with Target Groups and Generating High-Quality Leads [5 Reading Tips]"