User friendliness has high priority in e-commerce. This is how an online shop’s internal search function or exit intent pop-ups can are able to raise the conversion rate. Clarity is one of the givens for successful online trade and should be integrated into the shop right from the start. But design and usability also means using target-group specific elements: infinite scroll, for instance, is better used in an online shop which is supposed to appeal to women. In contrast, comprehensive filters and an optimised search function appeals more to men.
One does not have to participate in »Das perfekte Dinner« (The Perfect Dinner) to appreciate the value of good cookware. Amateur chefs all over the world know how annoying low-quality pots, pans and knives can be. Especially if they are treated a little harsher when cooking, they quickly get blunt blades or deep scratches, which start to rust after the third rinse.
This is why households that regularly cook fresh meals like to invest in high-quality products that not only survive a three-course meal but are also a reliable companion for everyday spaghetti dishes, paella pans, sauerbraten or the annual Christmas feast.
The cookware manufacturer Fissler offers just such a premium range of pans, pressure cookers, knives and other kitchen utensils and contributes to people all over the world enjoying cooking with its outstanding »Made in Germany« quality.
Find out in our new »User-Centric Content Commerce Plattform for Successful and Long-Lasting Customer Relationships« success story how Fissler has managed to meet its quality standards on a digital level.
Kickstarter is not only the name of the pioneering start-up from New York, but also the term for the type of financing that the American crowdfunding platform has introduced into global digital business. In light of current events, however, giving companies a kick start, i.e. providing support to get off to a flying start into digital business is not only something for start-ups.
Many small and medium-sized enterprises (SMEs) are currently also facing the challenge of quickly and productively getting started in remote business, or expanding their digital presence. Starter packs for B2C and B2B would be greatly appreciated. Therefore, we started working together with our partnerSalesforce because »we’re all in this together«, right? 😉
It does not happen all that often these days that the doorbell rings. No one comes around spontaneously anymore, and anyone doing so would make himself liable to prosecution – or at least look suspicious: the coronavirus (COVID-19) has a tight grip on the world. Habits are changing: we buy more toilet paper and less clothes. Those who can, work from home, not from the office. We eat home-cooked food instead of eating in the bistro of our choice.
Or we opt for ready-made meals. They can even be healthy and delicious, and this allows us to tell success stories from the business world, even in times of the coronavirus. One of these stories is about bofrost*, Europe’s largest direct distributor of frozen foods, whose business is currently booming.
In our digital life, we are almost always surrounded by them. From mobile alarm clocks to payment apps and instant messengers to online shopping – microinteractions are used to improve our user experience. But what exactly are these small interactions between humankind and machines? And how are they used effectively?
The word migration usually does not arouse much enthusiasm, mainly because of the great effort behind it. However, this does not change anything about the fact that it is necessary. It is also true that the shop migration should be seen as an investment in the future – despite (or even more so because of) its often gigantic extent – since the migration is an excellent opportunity to modernise the existing commerce solution, which had reached its limits, in a competitive and future-proof way.
And if a provider removes a solution from its portfolio, you have no choice anyway but to deal with the topic and make the best of it – just like everyone whose shop has been based on Magento 1 so far. Because it will soon be a thing of the commerce past. Once and for all. From June 2020, Magento will no longer offer support for Magento Commerce 1, Magento Open Source 1 as well as older Magento Commerce 2 versions. So, dear shop operators with old Magento versions: migration is no longer optional, but obligatory.
For those who want to continue using Magento, we have summarised all the important information and tips for a successful shop migration in this article. Obviously, switching the provider is also an option worth evaluating, but this is a topic for another article 😉
Anyone attempting online retail will realise the following. Success doesn’t just happen without any input. And even those who have been successful in e-commerce for a few years should ask themselves a question again and again: How can what I offer be even better?
This question often carries others with it. What ensures that visitors to my online shop not only surf on my pages but also follow through on a call-to-action? How do you ensure that customers not only order something once but that they become regular customers?
In order to answer these questions intelligently and to increase sales and customer loyalty in the long term, without immediately forcing a huge relaunch, one can heed a few tips to get the screws tight and correctly aligned.
2019 means it’s Alibaba’s 20th birthday! In China, the Alibaba Group is already the largest e-commerce company, but the company continues to grow in the west. From a small, quick deals marketplace to multinational Internet giant that pleases its customers.
Superheroes rarely wear jacked-up jeans and sneakers except to camouflage their identities. Superheroes wear super suits of course. Suits that let them fly. Suits that protect.
But the idea of protecting and optimising with fibres and integrated technology is by no means science fiction. Smart fashion has been playing an increasingly important role in the clothing industry for some time now. This is affecting superheroes and super geeks. Because smart clothing can save lives. It can make situations in video games seem even more realistic. But it can also empirically prove how often women in nightclubs are felt up without their consent.
We’ve all been there. Hungry and shopping without a grocery list… NOT a good idea. You bought things that weren’t just expensive, but also that you don’t end up using or eating because they’re not as good as you expected. Oh and that toilet paper you really needed? Forgot it. So you could say lists are important. They can help you improve performance and conversion rates on your own site!
It doesn’t always require a big relaunch to make an impact. To know which parameters are important at all times, a checklist is helpful. And voilà. In the last part of our series, we focused on conversion rates and performance optimisation.