Design and Usability

User friendliness has high priority in e-commerce. This is how an online shop’s internal search function or exit intent pop-ups can are able to raise the conversion rate. Clarity is one of the givens for successful online trade and should be integrated into the shop right from the start. But design and usability also means using target-group specific elements: infinite scroll, for instance, is better used in an online shop which is supposed to appeal to women. In contrast, comprehensive filters and an optimised search function appeals more to men.

Conversion Rate Optimisation: How Do I Generate More Traffic And Higher Revenue

19. September 20199. September 2019by Franziska Kunz 0

Anyone attempting online retail will realise the following. Success doesn’t just happen without any input. And even those who have been successful in e-commerce for a few years should ask themselves a question again and again: How can what I offer be even better?

This question often carries others with it. What ensures that visitors to my online shop not only surf on my pages but also follow through on a call-to-action? How do you ensure that customers not only order something once but that they become regular customers?

In order to answer these questions intelligently and to increase sales and customer loyalty in the long term, without immediately forcing a huge relaunch, one can heed a few tips to get the screws tight and correctly aligned.

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(2 vote(s), average: 5.00 out of 5)

20 Years Of Alibaba: Developing an Internet Empire

16. September 20199. September 2019by Sara Herrera 0

Alibaba ist Amazons größter Konkurrent — Source: pexels

2019 means it’s Alibaba’s 20th birthday! In China, the Alibaba Group is already the largest e-commerce company, but the company continues to grow in the west. From a small, quick deals marketplace to multinational Internet giant that pleases its customers.

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(3 vote(s), average: 5.00 out of 5)

Best Practice Design and Usability E-Commerce (General) Facts International Reading Tips of the Week

Smart Fashion: Still Dressing or Optimising?

5. September 20192. September 2019by Luise Beyer 0

Smart Fashion gewinnt an Relevanz — Source: pexels

Superheroes rarely wear jacked-up jeans and sneakers except to camouflage their identities. Superheroes wear super suits of course. Suits that let them fly. Suits that protect.

But the idea of protecting and optimising with fibres and integrated technology is by no means science fiction. Smart fashion has been playing an increasingly important role in the clothing industry for some time now. This is affecting superheroes and super geeks. Because smart clothing can save lives. It can make situations in video games seem even more realistic. But it can also empirically prove how often women in nightclubs are felt up without their consent.

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(5 vote(s), average: 5.00 out of 5)

Best Practice Design and Usability E-Commerce (General) Fashion

Conversion Optimisation: A Checklist for More Success [Part 4]

8. August 201926. August 2019by Franziska Kunz 0

Conversion-Optimierung – Die Checkliste für mehr Erfolg im E-Commerce — Source: pixabay

We’ve all been there. Hungry and shopping without a grocery list… NOT a good idea. You bought things that weren’t just expensive, but also that you don’t end up using or eating because they’re not as good as you expected. Oh and that toilet paper you really needed? Forgot it. So you could say lists are important. They can help you improve performance and conversion rates on your own site!

It doesn’t always require a big relaunch to make an impact. To know which parameters are important at all times, a checklist is helpful. And voilà. In the last part of our series, we focused on conversion rates and performance optimisation.

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(6 vote(s), average: 5.00 out of 5)

Design and Usability E-Commerce (General) Mobile Commerce Online Marketing Product Data Management SEO and SEM Social Web Statistics, Data, Facts

Conversion optimisation – Customer loyalty tips for improved user experience and more success in e-commerce [part 3]

25. July 201925. July 2019by Franziska Kunz 0

Conversion-Optimierung durch Kundenvertrauen Handshake — Source: pixabay

If you want to increase the conversion rate of your online shop, you have to invest in your customers to build trust. Gaining confidence leads to success on many levels. Above all, a renowned seal of quality should be mentioned, but also a high-quality design, transparency in data entry in the registration and checkout process, and not least positive feedback from previous customers, which is prominently staged, create trust. In the third part of this series you’ll learn how you can win over at first glance and thereby ensure long-term customer loyalty: »Conversion optimisation – Tips for better user experience and more success in e-commerce«.

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(8 vote(s), average: 4.88 out of 5)

Best Practice Design and Usability Mobile Commerce Online Marketing SEO and SEM Social Web

100 years of Bauhaus – What can digital businesses learn from the Master of Modern?

19. July 201918. July 2019by Franziska Kunz 0

bauhaus, 100 jahre bauhaus, agiles management, jubiläum — Source: Bauhaus-Archiv e.V. / Museum für Gestaltung, Berlin

Walter Gropius is a German architect, designer, and founder of Bauhaus. This is what’s in every dictionary. But Gropius is more than a historical figure; he’s an icon, a brand, an influencer. His name is still synonymous with pioneering architecture and the best design. We’re taking the 100th anniversary of Bauhaus as an opportunity to ask an important question: What can digital businesses learn from Bauhaus and its masters of the time?

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(8 vote(s), average: 5.00 out of 5)

Content commerce Design and Usability Project Management

Searching and finding – Tips for a better user experience and more success in e-commerce [Part 2]

21. June 201925. June 2019by Franziska Kunz 0

Suche Fernglas Conversion Optimierung — Source: pixabay

There’s no conversion optimisation without search optimisation. When users are asked which qualities they find particularly important in an online store, the search function occupy an important position. No wonder that various providers have placed themselves on the market here to create a comprehensive and user-friendly search.

But for products to be found through an internal search, you’ll depend on consistent data from the ERP, PIM, and MDM. In other words: shop owners often spend a lot of time and money on contemporary web design, on individual product descriptions, emotional headlines, and keyword optimisation for search engines.

But something else is forgotten. Product data in the background has to be optimised. What you should pay attention to in order to increase the conversion rates via the improved search function, will be shown to you today in the second part of our series: »Conversion optimisation – Tips for better user experience and more success in e-commerce«.

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(10 vote(s), average: 5.00 out of 5)

Design and Usability E-Commerce (General) Mobile Commerce Online Marketing Product Data Management SEO and SEM

Conversion optimisation – Tips for a better user experience and more success in e-commerce [Part 1]

13. June 201913. June 2019by Franziska Kunz 0

Conversion Optimierung Performance — Source: pixabay

Business goals are often explicitly defined: 10 million euros in revenue by 2022! Five per cent more traffic in the third quarter! An important key performance indicator (KPI) for achieving business goals is the conversion rate AKA the measurement that compares the amount of traffic and the amount of traffic that completes a certain goal you’ve set, like signing up for a subscription, newsletters, or even completing a purchase.

Page loading times are the biggest influence in e-commerce for a user’s conversion rate. In our latest Handelskraft series, »Conversion optimisation – Tips for a better user experience and more success in e-commerce,« we’d like to show you what’s possible when trying to increase conversion rates and reaching business goals. Part 1 starts with a foundation for effective conversion optimisation, which is best based on professional support in three major areas, conducting user research, commissioning a UX audit, and testing user behaviour.

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(8 vote(s), average: 4.88 out of 5)

Design and Usability E-Commerce (General) Mobile Commerce Online Marketing Statistics, Data, Facts

Experience Economy in B2B and B2C: Top-5 commerce trends, revisited [Part 5]

22. May 201915. May 2019by Franziska Kunz 0

In our series, »Top-5 commerce trends, revisited« we’ve dealt with trends that have not gone out of style for years. The topics, such as digital business is more than e-commerce, brands are (service) platforms, personalisation is required, and content is king prove a long term stay in digital business.

In order to secure our own customers in the future, it’s fundamental to understand them. With the continuous development of your own user experience, customer satisfaction can be increased.

In our fourth part of the series: Top-5 commerce trends, revisited, we’re asking: How do I keep customers’ attention with my brand?

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(10 vote(s), average: 5.00 out of 5)

Best Practice Content commerce Design and Usability E-Commerce (General)

How content creators and designers benefit from AI [5 reading tips]

1. April 20191. April 2019by Sara Herrera 0

content, writer, creator, — Source: pexels.com

Artificial intelligence is booming. More and more companies are looking for ways to benefit from it. Research and development are starting bring out their first working prototypes. Nvidia, known for their graphics focused hardware showed off what they’ve been up to. Content creators and designers are directly affected.

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(18 vote(s), average: 5.00 out of 5)

Content commerce Design and Usability E-Commerce (General) Reading Tips of the Week