User friendliness has high priority in e-commerce. This is how an online shop’s internal search function or exit intent pop-ups can are able to raise the conversion rate. Clarity is one of the givens for successful online trade and should be integrated into the shop right from the start. But design and usability also means using target-group specific elements: infinite scroll, for instance, is better used in an online shop which is supposed to appeal to women. In contrast, comprehensive filters and an optimised search function appeals more to men.
In our digital life, we are almost always surrounded by them. From mobile alarm clocks to payment apps and instant messengers to online shopping – microinteractions are used to improve our user experience. But what exactly are these small interactions between humankind and machines? And how are they used effectively?
In mid-October, one of the most important awards in e-commerce, the Shop Usability Award, was presented in Munich. We are incredibly proud that our client SLV has prevailed in the category »B2B« and warmly congratulate them on this well-deserved success. It shows once again that an outstanding user experience is not a question of industry … Continue reading "B2B On The Digital Rise – SLV Wins Shop Usability Award 2019"