CRM and Marketing Automation in Agricultural E-Commerce: myAGRAR Integrates Salesforce’s Customer Success Solutions to Obtain a 360-Degree View of the Customer [Success Story]

A small seed grows into two-metre-high sunflowers, thousands of seeds turn into many hectares of crops – and good service and intelligent marketing create a strong bond between customers and companies. This special connection is also important to myAGRAR: the online shop for farmers is operated by AgrarOnline GmbH, which has its headquarters in Ratzeburg, … Continue reading "CRM and Marketing Automation in Agricultural E-Commerce: myAGRAR Integrates Salesforce’s Customer Success Solutions to Obtain a 360-Degree View of the Customer [Success Story]"

Consent Management in E-Commerce: BADER Creates Customer Trust Through Data Transparency [Success Story]

The GDPR legally obliges operators of digital platforms to clearly inform users about the storage and use of personal data. In May 2020, a ruling by the German Federal Court of Justice added an additional article to the regulation, stating that users must not only be informed about the use of personal data, but must … Continue reading "Consent Management in E-Commerce: BADER Creates Customer Trust Through Data Transparency [Success Story]"

E-Commerce Know-How to Go. Five Examples, One Message: Succeeding with the Right System & Digitalisation Partner [Best Practice]

The doorbell is ringing. The heart is pounding. The parcel service driver is sweating. The customer is shouting with joy. It is the penultimate scene of an everyday spectacle: we have ordered something online. After the delivery time has been kept as short as possible, we now want the product to bring us joy for … Continue reading "E-Commerce Know-How to Go. Five Examples, One Message: Succeeding with the Right System & Digitalisation Partner [Best Practice]"

Design Trends 2021: From Minimalistic UI to VUI – How to Reach Website Visitors in No Time [5 Reading Tips]

UX design (also known as UI design) is changing every day because new trends are emerging all the time, which – if implemented correctly – ensure better user experiences and encourage customers to make more purchases. Using trends correctly can be crucial to success. Depending on the industry and target group, they can, for example, … Continue reading "Design Trends 2021: From Minimalistic UI to VUI – How to Reach Website Visitors in No Time [5 Reading Tips]"

Corporate Design for an HR Start-Up: SiebenWunder Embarks on a Successful Future with Customised Brand Look [Success Story]

Colours play a major role in e-commerce. Successful companies and brands deliberately choose to use blue, orange or yellow in their corporate logos. Just like shapes, marketing claims and faces behind the company, they reflect the company’s identity. Apart from that, they also trigger emotions – and this is exactly what a brand has to … Continue reading "Corporate Design for an HR Start-Up: SiebenWunder Embarks on a Successful Future with Customised Brand Look [Success Story]"

Perfect Match: InsightCommodity Provides Data Services with Innovative Magento 2 Platform and Fresh Brand Design [Success Story]

Electricity is not only generated; it is also traded before it can be supplied to consumers. European Energy Exchange (EEX) is a leading energy exchange with headquarters in Leipzig. It is part of EEX Group, which has 17 offices worldwide and belongs to Deutsche Börse Group. The »InsightCommodity« platform, in turn, is an EEX service … Continue reading "Perfect Match: InsightCommodity Provides Data Services with Innovative Magento 2 Platform and Fresh Brand Design [Success Story]"

Digital Business Compass: Handelskraft 2020 »Digital Intellect« Now Available for Download!

Trends are no longer what they once were. There is no »For real?«, no wow effect, no shock. A solution, a service or a mindset does not necessarily have to be something completely new in order to have the potential to become a trend. Just take a look at long-time favourites: personalisation, big data (the … Continue reading "Digital Business Compass: Handelskraft 2020 »Digital Intellect« Now Available for Download!"

Tasty Content – Fissler Ensures »Made in Germany« Quality All Around [Success Story]

One does not have to participate in »Das perfekte Dinner« (The Perfect Dinner) to appreciate the value of good cookware. Amateur chefs all over the world know how annoying low-quality pots, pans and knives can be. Especially if they are treated a little harsher when cooking, they quickly get blunt blades or deep scratches, which … Continue reading "Tasty Content – Fissler Ensures »Made in Germany« Quality All Around [Success Story]"

E-Commerce Quick & Easy – Get Started with the Salesforce B2C & B2B E-Commerce Packs!

Kickstarter is not only the name of the pioneering start-up from New York, but also the term for the type of financing that the American crowdfunding platform has introduced into global digital business. In light of current events, however, giving companies a kick start, i.e. providing support to get off to a flying start into … Continue reading "E-Commerce Quick & Easy – Get Started with the Salesforce B2C & B2B E-Commerce Packs!"