Content Management with TYPO3: How Pacovis Uses TYPO3 to Showcase Its Sustainable Products [Success Story]

Content Management with TYPO3: How Pacovis Uses TYPO3 to Showcase Its Sustainable Products
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Sustainability has become a purchasing criterion for 80% of consumers worldwide. For companies, it is no longer just a moral end in itself, but also a crucial factor to ensure customer loyalty and a positive brand image – and thus a driver of long-term success. In 2003, long before plastic avoidance became mainstream, the Swiss family business Pacovis had already focused on a sustainable range of packaging materials and disposable tableware with its own brand naturesse.

With a new TYPO3-based website, Pacovis now makes this image visible to the outside world – and lays the foundation for successful content commerce in B2B by doing so!

Content Management with TYPO3: Modern Website with a Licence-Free CMS

In order for the positive brand message to reach as wide a target audience as possible, the Swiss company wanted a new corporate website. dotSource turned this into reality with the content management system TYPO3.

The licence-free CMS has 500,000 enterprise users worldwide and has become widely accepted, particularly in the DACH area (Germany, Austria and Switzerland). It comes with an extensive range of features at comparatively low cost, for example in terms of rights and role management.

Content Management with TYPO3: Basis for a Content Commerce Strategy

As a full-service digital agency, dotSource not only implemented and configured the new CMS – the dotSource cloud services team is also responsible for hosting, trouble-free operation and regular deployments of the naturesse website.

In addition, the dotSource team has continuously developed the website’s features since the launch. For example, sales partners of Pacovis can now log in to view additional information on products and prices as well as download marketing materials.

However, this is not the end of Pacovis’ digital roadmap. The Swiss packaging company deliberately opted for a CMS that is well suited for merging content and commerce.

This provided the basis for a successful content management strategy, which will be expanded in the future to form a content commerce strategy for the entire company. That is why dotSource and Pacovis will work together on a new website with an integrated online shop for the DACH area.

Content Management with a CMS: Optimising Your Website for More Sales

Content Management with TYPO3: How Pacovis Uses TYPO3 to Showcase Its Sustainable Products

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