Content commerce

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New white paper: »Content Commerce. Strengthen Your Brand with a Valuable CMS and Shop System Content.«

Source: dotSource

Anyone who wants to stand out as a retailer or brand from what the rest of the competition has to offer more than just a large selection of products for customers. Meaningful information and interesting content around the product offer customers real added value. So the trend’s content commerce. Which sounds like exactly what it is, a seamless way to use useful content to sell products in an up-close shopping experience. That’s the theory. But what does that really mean? How can brands use content commerce for themselves? And what kinds of products and tech do you need to see it all through? These questions will be answered in our new white paper »Content Commerce. Strengthen Your Brand With a Valuable CMS and Shop System Content« using real examples.

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(4 vote(s), average: 5.00 out of 5)
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Minimise returns? Sure, but how? [5 Reading Tips]

retouren, paket, paketboten, konsumenten
Photo by maique madeira on Unsplash

The lucrative holiday season is already over. But many online retailers still have a hangover from it, not just due to the stress of the shopping craziness, but also because weaknesses are becoming visible. But an increase in returns rates is far from a problem that online retailers face only once a year.
It’s a well-known problem that can severely threaten the profitability of a business. How do companies deal with returns and why do customers increasingly return goods?

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(3 vote(s), average: 5.00 out of 5)
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Social Commerce Trends for 2019 – Content, Content, Content!

Facebook und Laptop
Source: pexels

Being successful without maintaining a social media presence? Unlikely! Companies benefit from the enormous reach and a »personal« relationship with their customers. And networks? They’re making billions thanks to the social media presence of other companies.

Now it’s also the case with customer relationships that they’ll evolve with years to come and become even more intimate. Platforms want this anyway: They’re integrating more and more features so that companies can build relationships with their customers and grow social media marketing budgets year over year.

In 2019 social commerce will increase e-commerce sales, and also affect omnichannel retail. Which social commerce trends shouldn’t be missed in 2019? We’ll tell you.

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(4 vote(s), average: 5.00 out of 5)
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Best Practice for Best Business – First Speakers for the 2019 Handelskraft Conference

Handelskraft Conference 2018 Cover Photo Teaser Blog Post
Source: dotSource

2018 is slowly but surely coming to an end. But preparations for 2019 are continuing to run at full speed. Even better? There’s still news to announce before the end of the year! True to the motto: Think about tomorrow, today. We’re giving all brands, retailers, and manufacturers the chance to do just that. At the Handelskraft Conference on the 28th of March 2019 at the Klassikstadt in Frankfurt am Main.

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(4 vote(s), average: 5.00 out of 5)
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Improving customer service with AI

 Mann mit Kopfhörer Source: pexels

On May 8th, Google CEO Sundar Pichai took his place on stage in Mountain View, CA. During his keynote at the Google I/O Conference, he presented a new development to an astonished audience that could change the world: Google Duplex. Google Duplex lets the Internet giant give AI a voice. The voice is indistinguishable from a real human. In other words: When Google’s AI makes a phone call, the person on the other end doesn’t think they’re talking to a computer. Google Duplex even intersperses a few ums and erms through its sentences. Google Duplex has created a scalable assistant with an ingenious understanding of dialogues that can lead thousands of conversations at once.

Google’s focus on this project is a solution for private users. But it’d be unfortunate if this groundbreaking technology can only take care of table reservations for your next candlelight dinner. Only with personal customer service can this intelligence reach its full potential.

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(5 vote(s), average: 5.00 out of 5)
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Online customer experience, translated for offline

Shop - We are awesome
Source: pexels

Waiting in line to pay at checkout with cash or a card for a product that you don’t know if it’s the latest, best, and greatest? These are not good conditions for a modern customer experience. Unfortunately, customer-unfriendly experiences in stationary retail are still a reality. No wonder that consumers prefer to use the simple and fast version of e-commerce in many areas. There is no queue, no cash. Product suggestions are personalised and although the service is usually not personal, at least a chatbot has mastered manners. It’s about time that the offline retail to pull itself together and focus on its former core competence: Service!

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(6 vote(s), average: 5.00 out of 5)
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Netto eStores: A move to the most excellent cross-channel experience in record time

Laptop View Supermarket Netto
Source: fotolia

Some work best under the pressure of time. Especially when it comes to e-commerce projects, we all know how important it is to keep up with the times when it comes to demands and trends, as well as literally being on time. Both levels can only be justified if internal and external conditions are right. In other words: Both processes and employee responsibilities in the company, as well as the system and technology framework must be well thought out or compatible. What this theory looks like in practice is shown in record time by the project we implemented together with our client Netto eStores.

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(6 vote(s), average: 5.00 out of 5)
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Social commerce: Imitation is the sincerest form of flattery

drei Mädels mit Smartphone
Source: Unsplash

The past few months have brought new developments from Facebook and others. Younger platforms and other large companies have been trying to gain their share of the marketplace as well. Even though these products from these companies are new, they take into account what went well for others, and what’s flopped.

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Give me feedback and I’ll give you what you need! Agile app development for next level personalisation

Briefkasten an der Wand
Source: pexels

Software development without agile methods is like jogging without a fitness tracker: old-fashioned. It’s no different in app development. But it’s not the companies that are able to react quickly to market changes thanks to agile actions, but users who influence the app while it is being developed. Through early user feedback, developers can customise the app to taste, so that the target audience is as satisfied as possible.

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(4 vote(s), average: 5.00 out of 5)
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