Migration from Hybris to SAP Commerce: The Natural Fashion Retailer hessnatur Makes a Big Upgrade Leap and Expands Its E-Commerce Presence to Be Fit for the Future [Success Story]

Wool, silk, linen – at hessnatur, these fibres are used for clothing which is not only stylish, but also sustainable and fairly produced. The German slow fashion pioneer is one of the market leaders for natural textiles that meet the highest standards – and has been in this position for 45 years. The company was … Continue reading "Migration from Hybris to SAP Commerce: The Natural Fashion Retailer hessnatur Makes a Big Upgrade Leap and Expands Its E-Commerce Presence to Be Fit for the Future [Success Story]"

Increased Reach, Active Tracking: Netto eStores Uses SEO and Web Analytics to Reach the Next Goal on Its Digital Roadmap [Success Story]

»Brutto«, the German word for gross (e.g. gross income), is Italian and means »brutal, ugly, mean«. Since the Renaissance, this word has been used in economic contexts to refer to a sum without deductions, for example the monthly salary before taxes and insurance are deducted. »Netto«, the German word for net (e.g. net profit), is … Continue reading "Increased Reach, Active Tracking: Netto eStores Uses SEO and Web Analytics to Reach the Next Goal on Its Digital Roadmap [Success Story]"

Service and Shopping from One Source in B2B – KWS SAAT on Course for Innovation with Multi-Cloud Salesforce DXP [Success Story]

Hardly any other industry in Germany has made as much digital progress in recent years as the agricultural industry. This does not only include GPS-controlled sowing and harvesting machines as well as satellites that measure fields; logistics and procurement in the agricultural industry are also already at a highly, partly fully digitised level in many … Continue reading "Service and Shopping from One Source in B2B – KWS SAAT on Course for Innovation with Multi-Cloud Salesforce DXP [Success Story]"

Content Commerce for hagebau: How to Develop an Innovative Delivery Network with a Headless CMS and Product Data Cloud [Success Story]

Everyone is talking about the Corona crisis, about falling revenues and threatened livelihoods. However, if there is one industry that is not suffering but rather booming at the moment, it is the construction industry – from DIY stores to large construction companies. In the first half of 2020, the industry’s turnover increased by almost five … Continue reading "Content Commerce for hagebau: How to Develop an Innovative Delivery Network with a Headless CMS and Product Data Cloud [Success Story]"

B2B Content Marketing – Building Long-Term Relationships with Target Groups and Generating High-Quality Leads [5 Reading Tips]

If you take a look at the charts of the world’s most profitable companies, you will see that German brands are rarely found among the big players. Volkswagen or SAP are exceptions. Particularly in the tech and IT industry, US companies dominate and Asian companies have long been on the rise. This is surprising as … Continue reading "B2B Content Marketing – Building Long-Term Relationships with Target Groups and Generating High-Quality Leads [5 Reading Tips]"

The Power of Content [5 Reading Tips]

A modern, user-friendly customer experience should not be a question of industry, no matter whether it is ultimately about the purchase of a product, the potential creation of an offer or a business relationship in the making. Whether it is sales, service or purchasing: the different user groups in B2B wish for high-quality processed content.

Safety First. Trust Too. Thanks to Its Content Commerce Platform, Britax Römer Achieves Both. [Success Story]

People are becoming more and more mobile. Airplanes, cars, high-speed trains, buses, e-bikes… the distances to be covered are increasing not only for adults, but also for children – yes, even babies are travelling more than previous generations. Whether on foot with the pushchair or by car with a child car seat: it is the … Continue reading "Safety First. Trust Too. Thanks to Its Content Commerce Platform, Britax Römer Achieves Both. [Success Story]"

LinkedIn Content Marketing – What Companies Have to Keep in Mind [5 Reading Tips]

Beyond normal company pages and posting updates, LinkedIn offers a wide variety of possibilities in terms of content marketing and its potential is still often underestimated. The social network has recently published a guide for successful content marketing in the form of a »tactical plan«, which presents various possibilities for companies to pursue their goals. … Continue reading "LinkedIn Content Marketing – What Companies Have to Keep in Mind [5 Reading Tips]"

Digital Business Compass: Handelskraft 2020 »Digital Intellect« Now Available for Download!

Trends are no longer what they once were. There is no »For real?«, no wow effect, no shock. A solution, a service or a mindset does not necessarily have to be something completely new in order to have the potential to become a trend. Just take a look at long-time favourites: personalisation, big data (the … Continue reading "Digital Business Compass: Handelskraft 2020 »Digital Intellect« Now Available for Download!"