It is a logical step. With more than one billion active users per month, the Chinese video portal 抖音短视频 has recently become one of the most popular social networks. The video portal is now launching an all-out business offensive. With TikTok for Business, it presents various tools that allow brands to design campaigns and interact with users.
Those interested in business can continue reading now. Boomers say to themselves: in my days, TikToks were still little minty pills.
Buildings have been getting taller and taller in the 20th and 21st century: since 2008, the Burj Kalifa in Dubai has been the world’s tallest building at 828 metres; between 1931 and 1974, the Empire State Building in New York led the field at 381 metres.
Without innovative scaffolding, none of these buildings would exist – and archaeologists believe that even the impressive 18,000-year-old Lascaux cave paintings in Southern France were created with the help of scaffolding.
For more than 50 years, the family-owned company PERI has stood for exactly this: innovation in the field of formwork and scaffolding technology. PERI products are used for large-scale construction projects all over the world. The company is headquartered in Ulm, has about 70 international subsidiaries and almost 10,000 employees. In spring 2019, the company approached dotSource with a challenge that did not address the wholesale and large project business, but rather aimed at construction companies with up to 20 employees because the global market in this segment is huge as well. In our new success story, you can find out which digital solution PERI and dotSource have used to open up this new business field.
Not only does shopping have to be faster, more personal and more exciting, it also has to be more sustainable and profitable. Ordering, trying it on, returning. This pattern is repeated far too often in Germany. To be exact: 487 million times.
One does not have to participate in »Das perfekte Dinner« (The Perfect Dinner) to appreciate the value of good cookware. Amateur chefs all over the world know how annoying low-quality pots, pans and knives can be. Especially if they are treated a little harsher when cooking, they quickly get blunt blades or deep scratches, which start to rust after the third rinse.
This is why households that regularly cook fresh meals like to invest in high-quality products that not only survive a three-course meal but are also a reliable companion for everyday spaghetti dishes, paella pans, sauerbraten or the annual Christmas feast.
The cookware manufacturer Fissler offers just such a premium range of pans, pressure cookers, knives and other kitchen utensils and contributes to people all over the world enjoying cooking with its outstanding »Made in Germany« quality.
Find out in our new »User-Centric Content Commerce Plattform for Successful and Long-Lasting Customer Relationships« success story how Fissler has managed to meet its quality standards on a digital level.
It does not happen all that often these days that the doorbell rings. No one comes around spontaneously anymore, and anyone doing so would make himself liable to prosecution – or at least look suspicious: the coronavirus (COVID-19) has a tight grip on the world. Habits are changing: we buy more toilet paper and less clothes. Those who can, work from home, not from the office. We eat home-cooked food instead of eating in the bistro of our choice.
Or we opt for ready-made meals. They can even be healthy and delicious, and this allows us to tell success stories from the business world, even in times of the coronavirus. One of these stories is about bofrost*, Europe’s largest direct distributor of frozen foods, whose business is currently booming.
Customer focus, customer orientation or customer centricity – whichever buzzword you choose, one thing is certain: companies should have an eye on customer requirements. They should even constantly align their activities with the following question: »How do I provide my customers with the maximum added value?« This is the only way to strengthen customer loyalty in the long-term and to set yourself apart from the competition. Many companies, however, still have difficulties in putting the maxim of customer centricity into practice. On the one hand, they lack the required methods to derive customer requirements from customer behaviour; on the other hand, digitisation offers almost infinite possibilities, making it difficult to find the right way.
Anyone attempting online retail will realise the following. Success doesn’t just happen without any input. And even those who have been successful in e-commerce for a few years should ask themselves a question again and again: How can what I offer be even better?
This question often carries others with it. What ensures that visitors to my online shop not only surf on my pages but also follow through on a call-to-action? How do you ensure that customers not only order something once but that they become regular customers?
In order to answer these questions intelligently and to increase sales and customer loyalty in the long term, without immediately forcing a huge relaunch, one can heed a few tips to get the screws tight and correctly aligned.
Platforms. Really? Yes really. A buzzword, especially in e-commerce, that really isn’t losing any importance. But… Everyone wants to build a platform. Brands, retailers, and manufacturers kept asking themselves: Platforms, yes or no? But now they’re asking themselves which platform they want to integrate with. The answer is pretty simple. Go where your customers are.
And where are your customers? They are where the widest range of products and service are available. They’re where they can choose from this offer. Whatever is the easiest, fastest, and best priced. They’re shopping where it’s an experience. After all, those are the added values that go into creating an outstanding user experience – the sacred customer experience. And through platforms, brands, retailers, and manufacturers are able to fulfil that customer promise.
What the platforms of this time promise and why they’re so successful, will be brought to you today.
What’s easy to do in B2C is hard to do in business-to-business. Excite users, create loyalty, and have them as returning shoppers. But why is that so tough? Quite simply, it’s because you can assume that people have a wall up when they come through the office entrance.
With a view to creative marketing strategies and close customer relationships, this attitude is completely counterproductive. After all, even in B2B, decisions are made by people who don’t want to forget their gut feeling from 8 am to 5 pm, but want to be inspired by a similarly good experience as with private online shopping. B2C strategies and measures can also work with business customers.
A perennial favourite among optimisation suggestions: personalisation. Haven’t tried it? You’re gonna. In the digital business, what employees have to do with personal consulting services in local commerce has to be tackled differently.