Content commerce

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Digitising corn and wheat – Agriculture 4.0

digitalisierung, landwirtschaft, landwirtschaft 4.0, agrakultur, smart farming
Source: Pexels

The tech industry isn’t the only thing that’s being moved by digital technology. Farming’s getting high-tech! Tractors and combined harvester? Controlled via GPS. Irrigation planning? Supported by AI. In the field, in the vineyard, on the water: Data is collected everywhere and transmitted to the central computer. For example, the farmer can monitor the route of the vehicles, react to weather conditions, and simply optimise processes.

»Digital Farming«, »Precision Farming« and »Smart Farming« are no longer foreign phrases for farmers. But what does the future hold for agriculture?

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Experience Economy in B2B and B2C: Top-5 commerce trends, revisited [Part 5]

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In our series, »Top-5 commerce trends, revisited« we’ve dealt with trends that have not gone out of style for years. The topics, such as digital business is more than e-commerce, brands are (service) platforms, personalisation is required, and content is king prove a long term stay in digital business.

In order to secure our own customers in the future, it’s fundamental to understand them. With the continuous development of your own user experience, customer satisfaction can be increased.

In our fourth part of the series: Top-5 commerce trends, revisited, we’re asking: How do I keep customers’ attention with my brand?

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Content is king: Top-5 commerce trends, revisited [Part 4]

Content is King
Source: pexels

Our market is flooded with offers distributed through a variety of digital channels. Since it’s difficult to stand out from the competition in a sustainable manner. But how can you ensure you brand is visible, as more and more major players want to grab a piece of the market?

Classic online advertising hardly helps with this challenge. Many users are already blind to banner ads and just hide them automatically. Merging content and shopping, that is, content commerce can be a solution. Because customers value, added value!

In our fourth part of the series: Top-5 commerce trends, revisited, we’re asking: How do you become a content king?

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Digital business compass: Handelskraft 2019 »Digital DNA« now available for download!

Source: dotSource
Twelve years ago Handelskraft saw the light of the virtual world as a blog. Since then we have been reporting day by day on topics and trends of the digital revolution. And six years ago we published our first trend book: Handelskraft 2013 »Trends, strategies and potential in everywhere commerce«.

Old but gold, because going through it, you realise how long so many trends actually last. In 2019, and more than ever before, it’s all about theory becoming a real-life success and how to turn trends into innovations.

To do this, companies need to write their own digital code, because »Digital DNA« is what they need to survive in a highly competitive online business. It’s their evolutionary
advantage in the digital age and our title for this year’s trend book: Handelskraft 2019.

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TikTok: How videos and influencers are engaging Gen Z [5 Reading Tips]

teeneger, video, social media, content
Source: pixabay

The following isn’t a secret: Users are spending more and more time online and increasingly consuming more video content. There’s a lot to choose from. From elaborately produced series on video streaming services such as Netflix to everyday videos from private individuals. You can find clips on video platforms like YouTube, Facebook, and Instagram in different formats

Videos are equally self-explanatory, entertaining, and informative. Pictures can paint a thousand words, and with video, the amount of words is exponentially more. No wonder that videos are the alpha and omega in social media and content marketing and that video platforms are constantly developing more features for them.

New platforms such as TikTok are also being created to better meet the needs of a certain group of users. Teens are excited. But do you know what this is about and how you can use this video-based app for yourself? We’ve got answers!

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New white paper: »Customer Engagement: Digital Experience Platforms Compared«

Source: dotSource

Nowadays anyone can connect to anything and everyone through the Internet and exchange with different technology. Technological efficiency is often the key to success in these connections between people, but also between people and product or people and services.

82 per cent of marketers believe that they know how their clients want to interact with their business. The problem: Almost a quarter of all clients disagree with this statement.

In times when purchasing and sourcing have become commonplace across all touchpoints, it poses a major challenge for brands to provide their customers with meaningful information across all channels along the entire customer journey as well beyond to accompany. The tricky thing to remember: Customer engagement. But how can we create the most consistent, contextual and relevant customer experiences possible?

This is precisely where digital experience platforms come into play. Success stories such as Facebook, Spotify, or Zalando show that digital platforms are a meeting place between all stakeholders (customers, partners, employees) to generate exponential growth and high value.

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Designing emotional customer relations in the digital era

analogue Kundenbeziehung digital gestalten Handshake via Laptop Screen
Source: pixabay

Digitisation is all-encompassing — the more digital the business and the business processes, the better. Because the more automated processes taking place, the more time is left for the important things. At the top of this ranking of important things are, from a business point of view, the successful design of digital customer relations, the motivation not only to say customers are the focus but to make it a reality. This was also clearly noticeable at the Internet World Expo 2019 and at the 9thINTERNET WORLD BUSINESS Shop Awards on the eve of the event.

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How content creators and designers benefit from AI [5 reading tips]

content, writer, creator,
Source: pexels.com

Artificial intelligence is booming. More and more companies are looking for ways to benefit from it. Research and development are starting bring out their first working prototypes. Nvidia, known for their graphics focused hardware showed off what they’ve been up to. Content creators and designers are directly affected.

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Distributed commerce: Shop anywhere with fewer clicks

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Moments of inspiration strike outside online shops, which is what distributed commerce takes advantage of. From Instagram to Facebook and Snapchat to TikTok, users on the platforms are reluctant to leave what they were doing just to buy something. So how can companies get on the feeds of hundreds, thousands, or even millions and get them to make a purchase? We’ll take a look at some real-world examples.

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Real added value thanks to real-time personalisation [New study]

eTail – Driving Decisions with Real-Time Data

»Time is money,« says Benjamin Franklin’s essay: »Advice to a Young Tradesman« published in 1748. And even over 270 years later, this famous quote hasn’t lost importance. On the contrary: More than ever before, the e-tailers – the “tradesmen” of today and tomorrow – need to make the most of their time, the time of their customers, and the signs of the times. Sounds philosophical, but leads to the central question of this fast-moving digital age: How do dealers manage to meet customer demands in light of the times?

And the answer – always presents companies with complex challenges: Almost everything has to be REAL. Real-time personalised offers, real-time for real relationship management from person to person, real content, promoted by real users, and not least, a true brand image. However, this will only succeed if companies “look for innovative and new ways” and integrate them – with the customer at the centre of all efforts – into their business strategy.

This is also shown by the study »eTail – Driving Decisions with Real-Time Data«, in which 100 e-commerce execs from Germany and Europe were asked at the end of 2018 about which challenges they currently face. Today, you’ll learn what the Worldwide Business Research Insights study in collaboration with dotSource, Looker Data Science Inc., and Algolia has revealed.

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