Social Commerce

Social commerce is the sale of your own products through communication with the customer. This can occur via social networks like Facebook or Pinterest, and through a review or comments system. The focus is on interaction and opening up new sales channels. Through the constructive criticism traders receive, they can improve their own shop, adjust their business model, or develop better customer service. Social commerce is therefore not just a means to an end, but brings the customer closer and improves internal processes through feedback.

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    Will transparency lead to more intransparency on Facebook? [5 Reading Tips]

    Posted on 16. July 2018 by .
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    Source: pixabay

    It was announced in April and has been implemented since June 28th: Facebook’s “transparency” offensive. Since the end of June, all ads on every Facebook page are visible to all users, regardless of their target audience. This not only applies to Facebook itself, but also Instagram, Messenger, and partner networks. This transparency offensive is to force the advertisers to more responsibility and improve the service for all.

    But will this decision actually affect marketing and advertising activity on social networks?


    Limitless social commerce – Facebook and Instagram await you with new shopping tools

    Posted on 5. July 2018 by .
    Instagram Foto von Brücke im Wald

    Source: pexels

    A lot of people think »Dang that looks cool!« when they’re looking at photos on Instagram or Pinterest. But until recently, it took a little research – or at least some work – to find and buy the products you saw. As of a few weeks ago, that’s a thing of the past. The “shop-the-look” function for various social channels has an enormous popularity with consumers and Social Commerce has become the norm within a very short time. But as always when a hype arises, so does the question: Is there more to it? Before we could even think about whether to expect something new again. The answer is not surprising, as commercial features on Facebook and Instagram continue to evolve. Each social commerce update awakens desires, desires that become routine within a very short time.


    The German-speaking e-commerce area continues to grow [5 Reading Tips]

    Posted on 16. October 2017 by .

    The German-speaking area e-commerce is in top form, growing at fast-pace, and concentrating even more strongly. The biggest players are keeping up a solid lead whereas the smaller can’t catch up. This is the result of the rankings of the 1,000 biggest online shops in Germany “E-Commerce-Markt Deutschland 2017” and the Top 100 onlineshops in Austria and Switzerland “E-Commerce-Markt Österreich/Schweiz 2017” from EHI and Statista.


    Snapchat are challenged to reinvent themselves to stay ahead of the curve

    Posted on 6. April 2017 by .

    Quelle: Pexels (bearbeitet von dotSource)

    Quelle: Pexels (bearbeitet von dotSource)

    From being a sexting app to going public. The meteoric rise of Snapchat left not only the youngest generation captivated, but also led to a redefinition of the social behaviour and cultural norms to the extent that Instagram, WhatsApp, and Facebook have cloned its hallmark “stories” feature.
    This all-in assault on Evan Spiegel’s company, orchestrated by Marc Zuckerberg, coupled with the risks involved in the $3 billion IPO and the ephemeral loyalty that younger generations (Snapchat’s main target group) typically have to brands, makes the social media universe’s near future fascinating and intriguing. Does Snapchat set the foundations of the social media 4.0? Was the IPO a good decision? Does Snapchat have enough reaction capacity to counteract?


    What do bots have to do with fakeness in Internet? [5 Reading Tips]

    Posted on 5. December 2016 by .


    Bots started their activity in Internet in the early years of the World Wide Web and continued their evolution while modern search engines were emerging. Bots have always been there. However, it seems that we are starting to realise their presence, for better or worse, as a result of Donald Trump’s election victory and, in hindsight, the discovery of thousands of fake news that went viral on Facebook, Google, and Twitter, potentially giving Trump unfair advantage.

    Behind the circulation of this misinformation are algorithms and bots, which can be configured with good or evil intentions. Spamming, scamming, and ads fraud are consequences of the activity of malign bots. However, bots are also very beneficial. Are bots blessing or curse? How can webmasters, social media, online retailers, and governments fight against this fakeness and misinformation spread?


    Attention: ‘Chat Bots’ might disrupt the social ecosystem

    Posted on 5. April 2016 by .
    © Igor Yaruta - Fotolia

    © Igor Yaruta – Fotolia

    The mobile commerce growth is dragging social media channels to a more relevant position within the marketing and sales strategies of every retailer. The customer is king in this digital panorama where personalization, curated shopping experiences, dash buttons and immediacy join together to come up with the term Instant Commerce as one of the pillars of the current social commerce trends. What’s next?

    The ultimate trend in this area might be the so called ‘Chat Bots’ that are integrated in messaging platforms where the user’s experience is beyond texting, offering multiple services, such us making payments, booking a table or playing games. Their main advantages are its low price, its simplicity and its ubiquity. Chat Bots are about to disembark strongly than ever in the digital West by Facebook. Will be the predictions fulfilled?

    Instagram: The power of insta-images to sell lifestyles and increase brand-engagement

    Posted on 9. March 2016 by .
    © Kalim /

    © Kalim /

    Instagram has passed from being a simple photo-sharing app among friends to become a global community of consumers and brands. The social platform has been growing in the last two years at fast speed, exceeding the 400 million members and the most high-end brands are investing in reinforcing this powerful social engagement tool.

    The saying “A picture is worth a thousands words” applies totally in Instagram. The social platform lets users play with images, short videos, and catchy descriptions or questions increasing each follower’s engagement, beating Facebook and Twitter.


    Instant Commerce: the power of personalised real-time commerce

    Posted on 23. December 2015 by .
    WhatsApp Instant Commerce /

    How far has e-commerce  already been? Following its fast path towards digital transformation even now the services and products can be ordered via Messenger or customers can receive advises in any phase of the purchase process via WhatsApp. These are the so-called concierge services.

    The startups Magic and GoButler are competing currently for providing several services with the aim of helping customers as quickly and easy as possible. You only need to text and send an SMS with your current desire and location. The rest happens almost by magic: The desire has been met exactly how it has been made.


    Social Network Links – It Depends on the Branch

    Posted on 24. June 2015 by .

    Only 25% of marketers choose not to link to social media on their website. But it’s not how many websites link to social networks which is interesting, but what branches are doing it.

    Twitter CEO Costolo steps down – will “Not Google+” soon be followed by “Not Twitter”?

    Posted on 15. June 2015 by .

    We already said goodbye to Google+ last week. Sadly, it lost the fight against “Not Google+” and started slowly disappearing from the face of the earth.

    Does this fate await Twitter as well? It just came out that Dick Costolo is leaving the company after consistently disappointing numbers. Looking at this 5 year old (!) parody, you realise that nothing much has changed. Twitter is good for…. ?

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