Looking at a screen and typing seems almost stale. Virtual reality lets us forget about the real world. Augmented reality merges the physical with the digital world. Smartphones and virtual assistants understand what we say. Looking at this development, it was only a matter of time before hearing also receives its own frontend.
Depending on which group you belong to, stationery retail is dying or is long dead. As often as these statements are repeated, they don’t become true. Although it’s difficult to find even one example of a purely offline player from small boutiques, even purely online players are becoming rarer.
Physical locations, whether a pop-up store, showroom, or full-fledged flagship, is starting to gain importance again. Especially as marketing and service channels. It is noteworthy, however, that these shops hardly remember the miserable retailing industry of the last millennium. It’s just the opposite. New stores can merge online and offline experiences and teach tradition chain stores a thing or two about what a successful omnichannel scenario can look like.
Brick by brick – What’s always important for the construction of a home is also true for the development and expansion of digital projects: Go step by step – because it’s no longer just about recognising that the future is digital. The foundation has been laid. In fact, it is the decisive steps after laying the foundation for further development and expansion. It is exactly at this point in the digital experience that we want to meet with the attendees at the Handelskraft Conference 2019 in Frankfurt am Main.
Diagnosing diseases via Google has proven to be unreliable. If you search long enough with your own symptoms, you’ll get, with almost 100% certainly, the same diagnosis: Cancer!
The situation is different with a data-driven health diagnosis. Wearables such as fitness bands, heart rate monitors, and activity trackers can provide data that was otherwise measured only by a long-term ECG. Also, digital blood sugar meters for diabetes patients are for many, normal.
A shortage of skilled workers is a growing phenomenon that companies from all industries are confronted with. Fewer drivers are found for logistics, nursing staff are on strike, and digital experts are missing.
Fewer workers are available due to demographics changing, and many are looking for a career as YouTubers or influencers. For the latter, there is good news, because 100 petrol employees can soon be further educated with corporate costs to become successful digital opinion makers.
How can companies realise their content commerce dreams by using existing video content?
In early 2017, Google announced its »Google Cloud Video Intelligence API«, which uses artificial intelligence to do the tedious ploughing through video archives to find specific content. Whether it’s cool cats, snowboarders, or skyscrapers. Google isn’t alone: IBM Watson launched a similar app last year.
Artificial Intelligence (AI) can provide the central, missing element to complete the entire content commerce experience.
I’m Franziska Kunz and I’ve been a part of the Handelskraft team as a new blogger since April 2018. Together with Oli, Sara, and Nico, I explore digital trends to keep our content creation pipeline on track.
Due to the increasing variety of distribution channels that need to be recorded with specific content (such as an online shop, an app, and various print catalogues), this expectation couldn’t always be met by many companies.
dotSource turned 10 years old exactly one month ago and, as a culmination of this important date for us, we have booked for you this journey, that has as a next stop our fabulous birthday party, with a big cake included, of course, prominent guests and a distinctly fresh and innovative spirit along the different spaces of our headquarters in Jena.
Are you ready for the trip? We present you a dynamic and energised office tour through our ten year history which will make you understand the pillars on which our digital success has been built and especially where we are heading! So, fasten your seat bells, open your eyes and off you go!
Knock Knock! Don’t think this journey has finished. The year has just started so please don’t switch off… next stop… #HK16