Design and Usability

User friendliness has high priority in e-commerce. This is how an online shop’s internal search function or exit intent pop-ups can are able to raise the conversion rate. Clarity is one of the givens for successful online trade and should be integrated into the shop right from the start. But design and usability also means using target-group specific elements: infinite scroll, for instance, is better used in an online shop which is supposed to appeal to women. In contrast, comprehensive filters and an optimised search function appeals more to men.

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    The alchemy of retailers to succeed in digital times [5 Reading Tips]

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    Quelle: pexels.com

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    Mobile, AI, and AR hit 2017 UX trends

    Posted on 8. December 2016 by .

    Quelle: pexels.com

    Quelle: pexels.com

    Amazon have just presented their new business proposition with which they want to revolutionise the shopping experience in the physical world. ‘Amazon Go’ is a new kind of supermarket. There are no cashiers. Nor queues, but a lot of sensors that detect every product that leaves the shelves to fill the customer’s digital shopping cart. Shoppers only need an Amazon account, a smartphone, and the ‘Amazon Go’ app to come inside, pick up what they need, and walk out the door.
     
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    The latest colour trends for mobile app design

    Posted on 27. October 2016 by .
    Quelle: Pexels

    Quelle: Pexels

    Colour belongs to the most powerful tools of designers when talking about mobile app design together with usability. Colours can be used to impact the users’ emotions, draw their attention, and put them in the right frame of mind to make a purchase. However, in order to do so, it is essential to understand how colours affect people.

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    © Ana Blazic Pavlovic / Adobe Stock

    © Ana Blazic Pavlovic / Adobe Stock

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    Posted on 7. January 2016 by .
    Geschäftsführer der 4Care GmbH - Bernd Behrens

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    Higher conversion rates through customer support

    Posted on 15. December 2014 by .

    Grafik: Austin Kirk

    Graphic: Austin Kirk


    In order to avoid potential customer uncertainty, there has to be the possibility to quickly make contact. Legally, every shop operator has to display their contact details on the masthead at least. So why not place a telephone number or email address prominently on the page for easier contact?
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    Study reveals product searching to be the worry child of US online shops

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    The Baymard Institute took on the topic of online shops and identified twelve typical search requests. In addition to this analysis, the study revealed a gloomy state of affairs – even under the top 50 online shops in the USA, standard search requests are not performing satisfactorily. Specifically, this means that:
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