Augmented reality can do more than hide a Pokémon. It enables users to see exciting things that don’t actually exist. A computer-aided expansion of reality will affect our daily lives more and more (and!) make them even easier. Already one or two pioneering companies are relying on AR and are developing exciting products for everyday use cases.
Football and digitisation: For most, this means a controversial video referee from Cologne or goalkeeping technology. But a digital transformation is taking place in many areas, on the turf and next to the field. Since 2014, the world’s most popular sports club and the largest European software manufacturer have formed the perfect team from storefronts into the roof of the net. Together with SAP, FC Bayern Munich is trying to digitise every corner of their club and to take advantage of big data.
This is only one example of how companies are adapting to the new demands of the digital shopper. But what other strategies and aspects should retailers take into account in order not to lag behind and disconnect from their customers?
The shopping experience Amazon offers is as fast, easy, and seamless as it is online. To achieve that, the smartphone is again the integrative element that, together with a great sense of UX, allows the connection between two worlds and between different technologies with the objective of benefiting consumers.
Amazon inspire us with their commitment to innovation but also show us the right track: scanning codes, sensors, in-app mobile payments, and (especially) smartphones. The digitalisation of marketing and sales is also driven by mobile. The optimisation of businesses of any kind for mobile is, more than a need, a competitive advantage, and the 2017 UX trends confirm it as well.
Colour belongs to the most powerful tools of designers when talking about mobile app design together with usability. Colours can be used to impact the users’ emotions, draw their attention, and put them in the right frame of mind to make a purchase. However, in order to do so, it is essential to understand how colours affect people.
In e-commerce, as the interaction user-internet device is mainly based on graphical UI components, colours play a decisive role to free up emotions that trigger spontaneous purchases.
There are countless studies and also very comprehensive articles that explain how colours (warm and cold) affect human perception through the colour theory and the psychology of colours. Even Goethe was concerned about the influence of colours on the human psyche.
Today we focus on the latest trends in mobile web design that no designer should miss. However, it is important to note that colour trends depends on sector, CI, and country.
Musicians know the nebulous phrases when striving for perfect and unique sound. The Guitar’s not muddy enough. The kick drum is too punchy. The sizzle in the high ends must sound like an 80s Roland Synth. Unsurprisingly, MUSIC STORE’s requirements were ambitious: Transmit Rock’n’Roll wherever you are at its best performance!
MUSIC STORE is one of the ten largest music retailers worldwide. This retailer offers everything needed live on stage, in the studio, or at home. The online shop Musicstore.de satisfies demanding and ambitious artists, producers, and professionals in more than 30 countries and 10 languages, with a wide range of products such as instruments, sound and lighting systems, stage, studio, and DJ equipment, as well as sheet music and accessories.
“The online shop convinces with an improved usability and a better conversion rate” – Interview with Handelskraft speaker Bernd Behrens from 4Care
In 2014 our costumer 4Care GmbH, one of the Europe’s leading omni-channel providers of contact lenses, care products and glasses, went all in on the implementation of a responsive web design and the migration of Lensbest.de to Intershop 7.3. Their trust in dotSource led to convincing the jury and receiving the Shop Usability Award 2015 in the category of wellness, beauty and health.
Several months later, the battle continues within the eyeglasses complex online business. It is time to know the results, benefits and opportunities for 2016 that 4Care can share after their experience. In a recent interview, Bernd Behrens from 4Care GmbH has shared small touches of strokes about their experiences with the migration process as well as the main aspects to keep technically up-to-date, among other things. He will host a session on these topics at our Handelskraft Conference 2016, so you can get the whole insights on Thursday the 18th of February.
In order to avoid potential customer uncertainty, there has to be the possibility to quickly make contact. Legally, every shop operator has to display their contact details on the masthead at least. So why not place a telephone number or email address prominently on the page for easier contact?
The Baymard Institute took on the topic of online shops and identified twelve typical search requests. In addition to this analysis, the study revealed a gloomy state of affairs – even under the top 50 online shops in the USA, standard search requests are not performing satisfactorily. Specifically, this means that: