Design and Usability

User friendliness has high priority in e-commerce. This is how an online shop’s internal search function or exit intent pop-ups can are able to raise the conversion rate. Clarity is one of the givens for successful online trade and should be integrated into the shop right from the start. But design and usability also means using target-group specific elements: infinite scroll, for instance, is better used in an online shop which is supposed to appeal to women. In contrast, comprehensive filters and an optimised search function appeals more to men.

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    Source: pexels.com

    German companies are fit for the digital transformation from the inside out. Not just external macro data such as the status quo of the online retail has proven this. Working methods and internal organisation are adapting to the pace of the digital world. Agile methods are no longer empty promises. On the contrary: Every other major company already relies on agile project management, as a from Bitkom Research makes clear (German only).

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    Quelle: pexels.com

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    The latest colour trends for mobile app design

    Posted on 27. October 2016 by .
    Quelle: Pexels

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    Colour belongs to the most powerful tools of designers when talking about mobile app design together with usability. Colours can be used to impact the users’ emotions, draw their attention, and put them in the right frame of mind to make a purchase. However, in order to do so, it is essential to understand how colours affect people.

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    Posted on 16. February 2016 by .
    © Ana Blazic Pavlovic / Adobe Stock

    © Ana Blazic Pavlovic / Adobe Stock

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