Best Practice

Our best practice posts contain examples for well-implemented business models, a professional approach to problems, or intelligently packaged marketing campaigns. Both the procedure and the implementation of certain, less well-known, strategies are introduced with concrete examples. This allows companies to become familiar with the use of new methods and means, so that their own campaigns or implementation in the area of marketing or e-commerce will be just as successful.

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    Five B2B e-commerce trends: What’s coming in the age of platforms

    Posted on 11. October 2018 by .
    Photo by Anthony Ginsbrook on Unsplash

    Photo by Anthony Ginsbrook on Unsplash

    The platform age is fractured, not just for B2C but also for B2B commerce. That was the focus of this year’s ECC Forum on April 12th at the BALLONI Hallen in Cologne, that we got to attend. We got to eavesdrop of presentations from large retailers and manufacturers like Conrad Electronic and Gabor Shoes. Furthermore, we got to exchange ideas and knowledge about new e-commerce developments with many different other retailers, manufacturers, and other digital experts. That helps us summarise what the five trends in the platform age are for you.


    Companies using agile methods [5 reading tips]

    Posted on 8. October 2018 by .
    scrum, agil, projektmanagement


    German companies are fit for the digital transformation from the inside out. Not just external macro data such as the status quo of the online retail has proven this. Working methods and internal organisation are adapting to the pace of the digital world. Agile methods are no longer empty promises. On the contrary: Every other major company already relies on agile project management, as a from Bitkom Research makes clear (German only).


    Social commerce: Imitation is the sincerest form of flattery

    Posted on 4. October 2018 by .
    drei Mädels mit Smartphone

    Source: Unsplash

    The past few months have brought new developments from Facebook and others. Younger platforms and other large companies have been trying to gain their share of the marketplace as well. Even though these products from these companies are new, they take into account what went well for others, and what’s flopped.


    Give me feedback and I’ll give you what you need! Agile app development for next level personalisation

    Posted on 27. September 2018 by .
    Briefkasten an der Wand

    Source: pexels

    Software development without agile methods is like jogging without a fitness tracker: old-fashioned. It’s no different in app development. But it’s not the companies that are able to react quickly to market changes thanks to agile actions, but users who influence the app while it is being developed. Through early user feedback, developers can customise the app to taste, so that the target audience is as satisfied as possible.


    How are we going to get around in 20 years? A look at the future – Mobility in 2038

    Posted on 2. August 2018 by .

    Source: Pexels

    Ever since the latest diesel controversy from German automakers, the future of mobility keeps being discussed. But slowly it’s becoming clear: Cars will be electric and have artificial intelligence controlling them. Let’s take a bold look in the future and let our imagination run wild.


    From the royal navy to Ikea – Augmented reality’s wide range

    Posted on 12. July 2018 by .

    dotsourc emooswand, liegestuhl augmented
    Augmented reality can do more than hide a Pokémon. It enables users to see exciting things that don’t actually exist. A computer-aided expansion of reality will affect our daily lives more and more (and!) make them even easier. Already one or two pioneering companies are relying on AR and are developing exciting products for everyday use cases.


    Sustainably working and managing is a must [5 reading tips]

    Posted on 2. July 2018 by .
    pflanzen, Erde, Wachstum, nachhaltig

    Source: iStock (Edited by dotSource)

    Sustainability is indispensable for companies because the importance of sustainable business for consumers is exploding. It’s no longer enough for retailers and manufacturers to fool around with environmental friendliness; in fact, they must act in this way – and in the long term.

    We’re all constantly being confronted in the news with the consequences of uncontrolled overproduction, increasing marine pollution and, last but not least, climate change. E-commerce has changed and simplified our lives, but has also created a cityscape of vans and garbage cans full of packaging.

    Companies often rightly wonder if they can continue to grow without harming the environment. The answer is yes, but the risk that RSC strategies will remain mere lip service is high.


    Digital twin: Virtual industrial facilities as a superlative for the optimisation of marketing, distribution, and services

    Posted on 28. June 2018 by .
    junge Frau mit Handyreihe als Spiegel

    Source: pixabay

    The digital transformation constantly enriches us with new buzzwords and challenges. Internet of things, okay. Digital twin, wait, what? What’s behind future concepts? Are they really as revolutionary as they seem?

    Digital twin means much more than the mere virtual representation of a physical product. With the help of the digital twin, not only the physical elements but also the dynamics and processes behind them can be virtually mirrored. The benefits of this virtual representative cast a promising light on the horizon of new work.


    Can you reach goals faster and cheaper with agile project management?

    Posted on 21. June 2018 by .


    When talking about project management, the phrase »agility« cannot be ignored. A quick look at Meriam Webster gives »agilie« the following definition: “Marked by ready ability to move with quick easy grace.”

    Consequently, the lean philosophy behind agile project management promises a flexible way of working away from the rigid system of the waterfall model. Of course flexibility sounds great Nevertheless, there are also some risks behind the modern way of working. In the end, the crucial management question arises: Can you reach goals faster and cheaper with agile methods?


    Digital Transformation: Hot Air vs. Best Practice

    Posted on 14. June 2018 by .

    Source: pexels

    Digital is better! In fact, in 1995 the band Tocotronic’s debut album made that claim with their album name. Kind of ironic, considering that at the time, cell phones were as big and heavy as bricks. Just a few years later, Boris found his way to the internet. “Am I already in it or what?” He asked naively, pointing the way to the digital future. Then the dotcom era, during which network pioneers were sure that digitisation would go quickly.

    But that couldn’t be further from what happened because technical innovations were geared towards an exponential growth of computing power through computer chips. It was only a matter of time before we could only remember the analogue, grey past. Unfortunately, it’s often said that in desperate times, reality doesn’t keep up with our visions. In the broad spectrum of digital transformation, for example, you move between a lot of hot air and not enough visionary best practices.


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