Best Practice

Our best practice posts contain examples for well-implemented business models, a professional approach to problems, or intelligently packaged marketing campaigns. Both the procedure and the implementation of certain, less well-known, strategies are introduced with concrete examples. This allows companies to become familiar with the use of new methods and means, so that their own campaigns or implementation in the area of marketing or e-commerce will be just as successful.

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    How are we going to get around in 20 years? A look at the future – Mobility in 2038

    Posted on 2. August 2018 by .
    Straße

    Source: Pexels

    Ever since the latest diesel controversy from German automakers, the future of mobility keeps being discussed. But slowly it’s becoming clear: Cars will be electric and have artificial intelligence controlling them. Let’s take a bold look in the future and let our imagination run wild.

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    From the royal navy to Ikea – Augmented reality’s wide range

    Posted on 12. July 2018 by .

    dotsourc emooswand, liegestuhl augmented
    Augmented reality can do more than hide a Pokémon. It enables users to see exciting things that don’t actually exist. A computer-aided expansion of reality will affect our daily lives more and more (and!) make them even easier. Already one or two pioneering companies are relying on AR and are developing exciting products for everyday use cases.

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    Sustainably working and managing is a must [5 reading tips]

    Posted on 2. July 2018 by .
    pflanzen, Erde, Wachstum, nachhaltig

    Source: iStock (Edited by dotSource)

    Sustainability is indispensable for companies because the importance of sustainable business for consumers is exploding. It’s no longer enough for retailers and manufacturers to fool around with environmental friendliness; in fact, they must act in this way – and in the long term.

    We’re all constantly being confronted in the news with the consequences of uncontrolled overproduction, increasing marine pollution and, last but not least, climate change. E-commerce has changed and simplified our lives, but has also created a cityscape of vans and garbage cans full of packaging.

    Companies often rightly wonder if they can continue to grow without harming the environment. The answer is yes, but the risk that RSC strategies will remain mere lip service is high.

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    Digital twin: Virtual industrial facilities as a superlative for the optimisation of marketing, distribution, and services

    Posted on 28. June 2018 by .
    junge Frau mit Handyreihe als Spiegel

    Source: pixabay

    The digital transformation constantly enriches us with new buzzwords and challenges. Internet of things, okay. Digital twin, wait, what? What’s behind future concepts? Are they really as revolutionary as they seem?

    Digital twin means much more than the mere virtual representation of a physical product. With the help of the digital twin, not only the physical elements but also the dynamics and processes behind them can be virtually mirrored. The benefits of this virtual representative cast a promising light on the horizon of new work.

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    Can you reach goals faster and cheaper with agile project management?

    Posted on 21. June 2018 by .
    Pfeile

    Source: pexels.com

    When talking about project management, the phrase »agility« cannot be ignored. A quick look at Meriam Webster gives »agilie« the following definition: “Marked by ready ability to move with quick easy grace.”

    Consequently, the lean philosophy behind agile project management promises a flexible way of working away from the rigid system of the waterfall model. Of course flexibility sounds great Nevertheless, there are also some risks behind the modern way of working. In the end, the crucial management question arises: Can you reach goals faster and cheaper with agile methods?

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    Digital Transformation: Hot Air vs. Best Practice

    Posted on 14. June 2018 by .
    balloons

    Source: pexels

    Digital is better! In fact, in 1995 the band Tocotronic’s debut album made that claim with their album name. Kind of ironic, considering that at the time, cell phones were as big and heavy as bricks. Just a few years later, Boris found his way to the internet. “Am I already in it or what?” He asked naively, pointing the way to the digital future. Then the dotcom era, during which network pioneers were sure that digitisation would go quickly.

    But that couldn’t be further from what happened because technical innovations were geared towards an exponential growth of computing power through computer chips. It was only a matter of time before we could only remember the analogue, grey past. Unfortunately, it’s often said that in desperate times, reality doesn’t keep up with our visions. In the broad spectrum of digital transformation, for example, you move between a lot of hot air and not enough visionary best practices.

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    SAP – The twelfth man in the club

    Posted on 24. May 2018 by .
    Torhüter Fussball

    Source: pexels

    Football and digitisation: For most, this means a controversial video referee from Cologne or goalkeeping technology. But a digital transformation is taking place in many areas, on the turf and next to the field. Since 2014, the world’s most popular sports club and the largest European software manufacturer have formed the perfect team from storefronts into the roof of the net. Together with SAP, FC Bayern Munich is trying to digitise every corner of their club and to take advantage of big data.

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    B2B marketplace for trade fair services – Online Order System on SAP Hybris is live

    Posted on 3. May 2018 by .

    Bild: Messe Düsseldorf

    Photo: Messe Düsseldorf

    From February 27 to March 1, 2018, “EuroCIS – The Leading Trade Fair for Retail Technology” took place in Düsseldorf. The fair, which presents different technology solutions every year, should make retail more convenient – With new various payment solutions, self-checkout systems for employee-less stores, and smart price tags – This was not just thematically interesting for us, but above all, an opportunity to look behind the scenes at the value of such solutions. At the same time, the event was also the premier of the new Online Order System (OOS), the in-house solution for the distribution of trade fair services.

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    Advantages of a product configurator as a digital consultant in B2B [Part 1]

    Posted on 14. March 2018 by .
    Quelle: fotolia

    Source: fotolia

    Customers are no longer satisfied with what’s standard. On the contrary: They expect customised products that reflect their own wishes or meet their specific needs. Product attributes such as colour, size, shape, features, and technical details can already be selected online, allowing customers to configure a tailor-made product. Responsible for this is the well-named online configurator.

    Their use in the automotive, furniture, and PC industry is particularly well established.

    The potential in the B2B sector is still largely unused, but it is enormous. In the first part of our two-part article series, we’ll show you the benefits of what an online product configurator can offer, with a particular focus on B2B applications.

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    »Using trends – spotting them and acting on them – can be a simple and powerful way for businesses to use change to their advantage« – Handelskraft Speaker David Mattin in Interview

    Posted on 1. February 2018 by .
    David Mattin (Grafik: dotSource)

    David Mattin (Graphic: dotSource)

    At the Handelskraft Conference on the 20th of February 2018 so many new paths to successful retail will be discussed. With trends, best practices, and new impulses, we want to talk about real business and tell real stories about the digital reality and its challenges.

    This reality is deeply influenced by the change and the increasing automation and digitising of all processes and relationships in everyday life. As a result, communication between consumers and brands will continue to evolve, increasing customer demands and expectations.

    In fact, David Mattin (TrendWatching) will tell us in his session at Handelskraft Conference 2018 «Digital Innovation for Humans – Four Digital-Fueled Consumer Trends for 2018 and Beyond» how crucial AI will be in a connected world and how to cope with the flood of new innovations and mega-trends we can all use on a daily basis, use them to strengthen our own company.

    But even this new status quo has effects that companies should not ignore. In an interview with Handelskraft, David Mattin explains which consumer trend will be particularly influential in 2018 and why retailers should keep an eye on them.

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