Best Practice

Our best practice posts contain examples for well-implemented business models, a professional approach to problems, or intelligently packaged marketing campaigns. Both the procedure and the implementation of certain, less well-known, strategies are introduced with concrete examples. This allows companies to become familiar with the use of new methods and means, so that their own campaigns or implementation in the area of marketing or e-commerce will be just as successful.

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Digitisation and education— Personalisation as a recipe for success

Macs auf Schreibtisch Klassenzimmer
Source: pixabay

Banning cell phones in class or embrace a digital classroom? Hardly any topic is as controversial as digitisation and school. And of course the craziness surrounding around the “digital pact” shows that. 5 billion euros over five years, earmarked for this purpose, will be far from enough for all schools and teachers to finally get fit for digital transformation throughout Germany!

But wrong invoices are far from the only problem we face is the (digital) future of our educational institutions. But before it gets too political, let’s try today to translate a very specific recipe for success that we know from digital business into a vision of the future, »Better Schools Through Digitisation«: Personalisation.

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(3 vote(s), average: 5.00 out of 5)
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»Made in Europe« – The label for the future

Europa
Source: pixabay

»Made in Germany« doesn’t have the ring it used to a few years back. Manipulated cars, strange data protection laws, and a lack of innovation in federal departments and companies brought the German IT industry behind. But the perceived superiority of China and America is not inviolable. Together with Europe, we’ve got to rely on our strengths and make the »Made in Europe« label attractive. And above all that requires one thing: new confidence.

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(4 vote(s), average: 5.00 out of 5)
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Minimise returns? Sure, but how? [5 Reading Tips]

retouren, paket, paketboten, konsumenten
Photo by maique madeira on Unsplash

The lucrative holiday season is already over. But many online retailers still have a hangover from it, not just due to the stress of the shopping craziness, but also because weaknesses are becoming visible. But an increase in returns rates is far from a problem that online retailers face only once a year.
It’s a well-known problem that can severely threaten the profitability of a business. How do companies deal with returns and why do customers increasingly return goods?

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(3 vote(s), average: 5.00 out of 5)
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Digitisation and environmental protection?

Source: pexels

Energy use, sustainability, and a plethora of plastic waste in our oceans — These topics are receiving more and more attention in the daily news or in the governments. The rapid rise of green party members in parliament also shows: Conservation is no longer a niche affair. People are worried about their home planet and are actively seeking solutions to tackle global warming. Digitisation and artificial intelligence can become an important piece of the puzzle in this mission.

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(4 vote(s), average: 5.00 out of 5)
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Digital platforms — Integration is everything [Part 5]

Source: Pexels

The success of a digital platform is mostly dependent on how well it plays with other systems. But how can a platform develop solutions independently? In the fourth part of our »Digital Platforms« series, we explained to you what systems SAP C/4HANA consists of. At the end of the series, we’ll show you how individual solutions create a digital platform. Keyword: Integration.

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(6 vote(s), average: 5.00 out of 5)
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Best Practice for Best Business – First Speakers for the 2019 Handelskraft Conference

Handelskraft Conference 2018 Cover Photo Teaser Blog Post
Source: dotSource

2018 is slowly but surely coming to an end. But preparations for 2019 are continuing to run at full speed. Even better? There’s still news to announce before the end of the year! True to the motto: Think about tomorrow, today. We’re giving all brands, retailers, and manufacturers the chance to do just that. At the Handelskraft Conference on the 28th of March 2019 at the Klassikstadt in Frankfurt am Main.

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(4 vote(s), average: 5.00 out of 5)
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One data system to Hospital 2.0

health and computer
Source: pexels

German hospitals aren’t exactly known for being digital pioneers: Lots of paper with handwritten notes, x-ray prints, and hardly usable digital health insurance cards. A long way from what Hollywood shows medical facilities to be like. In these shows and movies, doctors are far from reality. Using tablets at a patient’s bedside to show the patient their fracture on a digital x-ray with an animation to help explain what happened internally. The German consortium SMITH wants to use a standardised data system to take the first steps towards efficient patient management so that the digital transformation can finally begin in these hospitals.

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(9 vote(s), average: 4.56 out of 5)
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Here’s how retailers and manufacturers can learn from Singles Day

Source: Alibaba

11.11? Just a time before the holiday rush. But in Asia, this has been a special day for the last nine years. Thanks to the Chinese e-commerce giant Alibaba, the 11th of November, since 2009, it’s also THE shopping event of the year called »Singles Day«. Not only is it the most successful, best-selling deal day of all time, it has also spread internationally and far beyond Alibaba.

In addition to sales records, the immense number of customer interactions, and parcel shipments, there are other aspects that are worth analysing.

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(5 vote(s), average: 5.00 out of 5)
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Improving customer service with AI

 Mann mit Kopfhörer Source: pexels

On May 8th, Google CEO Sundar Pichai took his place on stage in Mountain View, CA. During his keynote at the Google I/O Conference, he presented a new development to an astonished audience that could change the world: Google Duplex. Google Duplex lets the Internet giant give AI a voice. The voice is indistinguishable from a real human. In other words: When Google’s AI makes a phone call, the person on the other end doesn’t think they’re talking to a computer. Google Duplex even intersperses a few ums and erms through its sentences. Google Duplex has created a scalable assistant with an ingenious understanding of dialogues that can lead thousands of conversations at once.

Google’s focus on this project is a solution for private users. But it’d be unfortunate if this groundbreaking technology can only take care of table reservations for your next candlelight dinner. Only with personal customer service can this intelligence reach its full potential.

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(5 vote(s), average: 5.00 out of 5)
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Age doesn’t protect against new work — Demographic change 4.0

fistbump alt und jung business
Source: pixabay

Experience, wisdom, leadership – all these qualities are spoken to people who are older than you, right? From small business to schooling to the completion of vocational training or studies, it is primarily older people who educate, advise, train, and lead. This socio-cultural character ensures that one expects a senior person to be someone older than oneself.

Thanks to digitisation, new job profiles and the demographic change 4.0, it’s precisely this expectation that is increasingly being met. The tendency is to have a project and team leader around 30 with a staff of 40-plus years.

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(6 vote(s), average: 5.00 out of 5)
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