Best Practice

Our best practice posts contain examples for well-implemented business models, a professional approach to problems, or intelligently packaged marketing campaigns. Both the procedure and the implementation of certain, less well-known, strategies are introduced with concrete examples. This allows companies to become familiar with the use of new methods and means, so that their own campaigns or implementation in the area of marketing or e-commerce will be just as successful.

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Verimi, netID, and the state – Current steps to a digital privacy future

User Data
Source: pixabay

It’s the motto of business this year: The most traditional German companies have joined forces. We are talking about Allianz, Deutsche Bank, Hamburg’s major publisher Gruner + Jahr, and others. They are not merging, but they are currently piling up log-in platforms. The goal is clear: It’s all about snatching away or at least digging up the valuable user data from big overseas competitors — Facebook, Google, and Twitter. In theory, a good idea, the practice is unfortunately too small, as you will see. It’s time to think bigger so that we Europeans will not miss digital advances in line with data security.

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(5 vote(s), average: 5.00 out of 5)
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Introducing a PIM: Challenges for businesses

Photo by Brad Barmore on Unsplash
Photo by Brad Barmore on Unsplash

Due to ever-advancing digitisation and constantly changing customer requirements, companies are always facing new challenges. When looking for solutions, we’ve shown in previous posts what opportunities and benefits come with a PIM system.

Today, however, we’d like to show why a PIM system can help retailers and manufacturers meet their current challenges and emphasise the strategic role a PIM system plays within each organisation.

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(6 vote(s), average: 5.00 out of 5)
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Going green – Facebook and other tech companies invest in renewable energy

Glühbirnen im Himmel
Source: pexels

A data scandal here, sinking user numbers there. It looks like Facebook is continuing down the path of bad press for the long-haul. But Facebook has something good to announce, which should at least make environmentalists happy, among all their critics.

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(6 vote(s), average: 5.00 out of 5)
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Five B2B e-commerce trends: What’s coming in the age of platforms

Photo by Anthony Ginsbrook on Unsplash
Photo by Anthony Ginsbrook on Unsplash

The platform age is fractured, not just for B2C but also for B2B commerce. That was the focus of this year’s ECC Forum on April 12th at the BALLONI Hallen in Cologne, that we got to attend. We got to eavesdrop of presentations from large retailers and manufacturers like Conrad Electronic and Gabor Shoes. Furthermore, we got to exchange ideas and knowledge about new e-commerce developments with many different other retailers, manufacturers, and other digital experts. That helps us summarise what the five trends in the platform age are for you.

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(6 vote(s), average: 5.00 out of 5)
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Companies using agile methods [5 reading tips]

scrum, agil, projektmanagement
Source: pexels.com

German companies are fit for the digital transformation from the inside out. Not just external macro data such as the status quo of the online retail has proven this. Working methods and internal organisation are adapting to the pace of the digital world. Agile methods are no longer empty promises. On the contrary: Every other major company already relies on agile project management, as a from Bitkom Research makes clear (German only).

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(4 vote(s), average: 5.00 out of 5)
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Social commerce: Imitation is the sincerest form of flattery

drei Mädels mit Smartphone
Source: Unsplash

The past few months have brought new developments from Facebook and others. Younger platforms and other large companies have been trying to gain their share of the marketplace as well. Even though these products from these companies are new, they take into account what went well for others, and what’s flopped.

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(5 vote(s), average: 5.00 out of 5)
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Give me feedback and I’ll give you what you need! Agile app development for next level personalisation

Briefkasten an der Wand
Source: pexels

Software development without agile methods is like jogging without a fitness tracker: old-fashioned. It’s no different in app development. But it’s not the companies that are able to react quickly to market changes thanks to agile actions, but users who influence the app while it is being developed. Through early user feedback, developers can customise the app to taste, so that the target audience is as satisfied as possible.

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(4 vote(s), average: 5.00 out of 5)
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How are we going to get around in 20 years? A look at the future – Mobility in 2038

Straße
Source: Pexels

Ever since the latest diesel controversy from German automakers, the future of mobility keeps being discussed. But slowly it’s becoming clear: Cars will be electric and have artificial intelligence controlling them. Let’s take a bold look in the future and let our imagination run wild.

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(2 vote(s), average: 5.00 out of 5)
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From the royal navy to Ikea – Augmented reality’s wide range

dotsourc emooswand, liegestuhl augmented
Augmented reality can do more than hide a Pokémon. It enables users to see exciting things that don’t actually exist. A computer-aided expansion of reality will affect our daily lives more and more (and!) make them even easier. Already one or two pioneering companies are relying on AR and are developing exciting products for everyday use cases.

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(1 vote(s), average: 5.00 out of 5)
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Sustainably working and managing is a must [5 reading tips]

pflanzen, Erde, Wachstum, nachhaltig
Source: iStock (Edited by dotSource)

Sustainability is indispensable for companies because the importance of sustainable business for consumers is exploding. It’s no longer enough for retailers and manufacturers to fool around with environmental friendliness; in fact, they must act in this way – and in the long term.

We’re all constantly being confronted in the news with the consequences of uncontrolled overproduction, increasing marine pollution and, last but not least, climate change. E-commerce has changed and simplified our lives, but has also created a cityscape of vans and garbage cans full of packaging.

Companies often rightly wonder if they can continue to grow without harming the environment. The answer is yes, but the risk that RSC strategies will remain mere lip service is high.

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(1 vote(s), average: 5.00 out of 5)
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