B2B: Improved centralisation and display of information in online shops

Informationen zentralisieren
Photo: Paul Keller
Information gathering in B2B is still rather traditional, print media are trusted the most. The catalogue’s popularity is still enormous; however, it is losing meaning in the face of online contents.

This can be seen, for example, in the statistics on the economic situation in shipping trade 2013 from the bevh. Online ordering channels are being used more strongly in comparison to the year before, whereas print is decreasing. Online marketing and sales persons as distribution channels are on the rise.

No wonder, after all, the digital format has numerous advantages over print. One large advantage of the online shop is that it is possible to collect, manage, and display a large amount of information there. Furthermore, this can be used to create cross and up selling potential with intelligent search and recommendation algorisms familiar from B2C.

No wonder, after all, the digital format has numerous advantages over print. One large advantage of the online shop is that it is possible to collect, manage, and display a large amount of information there. Furthermore, this can be used to create cross and up selling potential with intelligent search and recommendation algorisms familiar from B2C.

The exactness and reliability of this information is highly important and can be dependably displayed in the online shop when it is fully integrated into the system landscape, as with ERP and PIM for instance.

Learn more: Whitepaper “E-Commerce Potential in B2B”

In our new whitepaper, we answer the question, what e-commerce can do for brand owners and industry. Every B2B customer is also a B2C customer and calls for a correspondingly up-to-date user experience. Improved service, automatized client acquisition and deployment opportunities for mobile end devices are addressed, as well as process optimisation.
Download free of charge here.

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