Facebook Shops – How Retailers Can Use the Potential of the Social Commerce Platform [5 Reading Tips]

Facebook Shops
Source: Caschys Blog

At the end of May 2020, the new Facebook and Instagram Shops were presented. The shop feature enables companies all over the world to offer a shop on their own profile – completely regardless of company size, number of fans or advertising budget.

Shopping on Facebook or Instagram is no big news and no incredible feature per se. In today’s reading tips, however, we show what features the shops have, what is new, what is still being developed and what companies can already do to impress customers.

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Cookies: There Will Soon Be No More Crunchy Fun in the Tracking Paradise [5 Reading Tips]

Cookies No More Crunchy Fun
Source: Suffolk Gazette

Starting in 2022, third-party cookies will be blocked in the Google Chrome browser due to changes in the GDPR. As a result, Google will change the way tracking works – just like Apple and Mozilla did before. Advertisers and online retailers therefore have to come up with something new to ensure a personalised approach. Find out in our reading tips of the week what alternatives there are.

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TikTok for Business [5 Reading Tips]

TikTok for Business
Source: Gizmodo

It is a logical step. With more than one billion active users per month, the Chinese video portal 抖音短视频 has recently become one of the most popular social networks. The video portal is now launching an all-out business offensive. With TikTok for Business, it presents various tools that allow brands to design campaigns and interact with users.

Those interested in business can continue reading now. Boomers say to themselves: in my days, TikToks were still little minty pills.

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(6 vote(s), average: 4.67 out of 5)
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