In the first part of our New Work trends for 2021, we mainly talked about hybrid workplaces and virtual corporate culture. Today, we take a look at new trends in change management, secure collaboration and innovation developments.
Without social media, branding and customer engagement no longer work. Messengers are the new customer hotlines, influencers the new superheroes and online tutorials the new cookbooks and guides. It remains to be seen how marketers will design the digital shopping experience without it being perceived as annoying advertising or being clicked away with an eye roll.
It is therefore time to take a closer look at this incredibly fast-changing and innovative business field and to look for answers to the question of how »social« can be turned into commerce.
We did it! We are among the top five SAP consultants in Germany – with 90.4 points. But let’s take it one step at a time. What’s going on here?
In 2020, the understanding of one’s own workplace has changed fundamentally and permanently. The Corona crisis has given rise to numerous new problems and has made flexible working a must all of a sudden. Especially maintaining and promoting productivity, efficiency and satisfaction among employees has proven to be a major challenge for almost every company.
As a result, many companies are asking themselves the following questions: »How can the social aspect be preserved?«, »How do I onboard new employees?« and »How do I build employee loyalty in times of remote work?«. The answers are: hybrid workplaces and not only virtual but also real corporate culture. The prerequisites for this are room for innovation, smart knowledge management and a modern leadership style.
With that being said, here comes the first of two articles on New Work trends in 2021.
Many new ideas and concepts benefitted shops last year – despite or maybe even because of COVID-19. They show how important shops will continue to be in cities, but also that their role is changing. Established retail virtues such as environmental compatibility, good service or straightforward shopping processes are being taken up and developed further. Many things are being rethought. This article talks about the most important impulses of 2020, which will continue to gain momentum this year.
January, February, March, April? The Internet never stands still. By now, everyone should have entered the new year, so it is time for digital economy forecasts: What can companies and customers expect in 2021? Which tech trends should you keep an eye on? Handelskraftadamus, your trusted blog, is looking at the stars for you today.
New year, new luck. Well, or a new strategy. New? No, the service-first approach is nothing new. However, not everyone has understood or implemented it yet. As a study conducted by ecom consulting and gominga shows, interaction with customers usually does not take place on marketplaces. This is disastrous in the age of the attention economy. Interaction is service and service is key!
2020 was not a year of high performers? As if. Never before have we worked on our own performance so often, so intensively and for so long. A new language, a terrace we built ourselves, our own homepage or online shop – you name it. To start the new year, we take a look at the opportunities that the wide range of tutorials on the Internet offers.
Due to the current situation blah blah blah… Due to COVID-19 blah blah blah… 2020 was a year like no other blah blah blah…
Yeah, we know. But 2020 also had its positives – for example our ever-popular Handelskraft Reading Tips. In today’s article, we have listed the five best reading tips of the year. Happy reading!
Let us assume you are looking for a very specific product online. What do you expect from an online shop? It is quite simple: you want to find the product as quickly and as easily as possible. So what do you do if you cannot find the website’s search function right away or if it does not return the desired search results? Well, you switch to another shop without thinking twice. This shows that the search function can be a decisive criterion when making a purchase.
Nowadays, no one is willing to go on a long and cumbersome product search. For 74% of B2B shoppers, a sophisticated search function is the most important shop functionality. In other words: the quality of the search function significantly influences the usability of a B2B shop as well as the bounce rate and conversion rate. Nevertheless, the search function of many online shops is still not satisfactory.