Author's archive


Oliver Kling


Digital Transformation: Hot Air vs. Best Practice

Posted on 14. June 2018 by .
balloons

Source: pexels

Digital is better! In fact, in 1995 the band Tocotronic’s debut album made that claim with their album name. Kind of ironic, considering that at the time, cell phones were as big and heavy as bricks. Just a few years later, Boris found his way to the internet. “Am I already in it or what?” He asked naively, pointing the way to the digital future. Then the dotcom era, during which network pioneers were sure that digitisation would go quickly.

But that couldn’t be further from what happened because technical innovations were geared towards an exponential growth of computing power through computer chips. It was only a matter of time before we could only remember the analogue, grey past. Unfortunately, it’s often said that in desperate times, reality doesn’t keep up with our visions. In the broad spectrum of digital transformation, for example, you move between a lot of hot air and not enough visionary best practices.

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Digital Business Compass: Handelskraft 2018 »Moving Towards Digital Excellence« Now available to download

Posted on 13. June 2018 by .
Source: dotSource

Source: dotSource

Handelskraft celebrated its eleventh anniversary and we proudly looked back on a productive 2017 full of experiments and innovations. But more important than the past is the future. Especially in digital business, interactive retail, time passes twice as fast and one can hardly believe that the times in which a webshop was the ultimate solution of the digital transformation, are hardly a decade old. In the meantime, digitisation means the seamless interaction of people and machines in marketing, sales, and services across all channels – online and offline.

In order to meet the demands of networked customers, whether as consumers in B2C or business customers in the B2B sector, entrepreneurs need to think outside the box. What brought enthusiasm a few years ago is now expected by customers, partners, and employees alike. The quality of the digital user experience decides more and more about the entrepreneurial success. Their excellent implementation requires know-how!

The changes are immense and the challenges for retailers and manufacturers are technically, organisationally, and culturally diverse. So we are all the happier and proud to publish our sixth Trend Book in a row, with this edition also being the first also available in English, with Handelskraft 2018 »Moving Towards Digital Excellence« we are happy to provide leaders from business, e-commerce, sales, marketing, IT, and digital decision makers with a free compass for their digital business, that gives them a concrete overview of the most important digital trends, innovations and industry developments, without getting lost in the buzzword jungle.

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Will the blockchain bring an end to counterfeiting on marketplaces? [5 Reading Tips]

Posted on 14. May 2018 by .
Grafik:thisisbossi

Photo: thisisbossi

One of the most read articles on Handelskraft to this day is “Counterfeiting in E-Commerce: Why Does Amazon Have so Many Fakes?” (Only available in German) Three years after the fact, the topic has remained relevant. It was also noticeable during ECD18 in Munich.

I cancelled my visit to re:publica18 because I was given the opportunity to host two panels on the main stage of ECD next to Dr. Armand Farsi and Alexander Graf. The focus of “Brand Cockpit 2020” was the future of brands on platforms as well as blockchain and entrepreneurship in the panel “The Customers of Tomorrow”

A reason enough to look at the current state of marketplace business and to take take a look into the future after the reunion of platforms and brands.

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B2B marketplace for trade fair services – Online Order System on SAP Hybris is live

Posted on 3. May 2018 by .

Bild: Messe Düsseldorf

Photo: Messe Düsseldorf

From February 27 to March 1, 2018, “EuroCIS – The Leading Trade Fair for Retail Technology” took place in Düsseldorf. The fair, which presents different technology solutions every year, should make retail more convenient – With new various payment solutions, self-checkout systems for employee-less stores, and smart price tags – This was not just thematically interesting for us, but above all, an opportunity to look behind the scenes at the value of such solutions. At the same time, the event was also the premier of the new Online Order System (OOS), the in-house solution for the distribution of trade fair services.

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What is needed for digital success? Let’s review the Handelskraft Conference 2016!

Posted on 24. February 2016 by .

The Handelskraft Conference 2016 – #HK16 – was a high-voltage event from the beginning till the end. Supported by eventtool24 an astonishing location, the Classic Remise Berlin, provided the background for our conference for digital success, combining a magical mixture of retro motors and car design classics with urban industry modernity inspiring the almost 100 attendees, and putting the perfect frame to discuss and generate interesting debates about the present and future of digital commerce.

Figures never lie: eleven sessions deepened the most trending digital-commerce topics, around 200 tweets generated a successful online exchange and four strong sponsor players: Adobe, FACT-Finder, ShopLupe andTrusted Shops. Let’s dive deeper into the conference’s topics, giving you an overview about the key trends of business success in digital commerce.

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Content is K(l)ing – New Blogger on Board

Posted on 1. February 2016 by .
Bild: dotSource GmbH | Ebenbild

Photo: dotSource GmbH | Ebenbild

Hi, I’m Oliver Kling. I haven’t introduced myself yet and want to catch up on this now.

For 21 days now I’ve been calling the dotSource marketing team my new professional home. I am here to x-ray the colourful and speedy world of digital commerce in all its facets on handelskraft.de and handelskraft.com together with my colleague Sara. We know that we’re following in big footsteps, but we are brave enough to face this challenge.
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