4 perspectives to drive sales in the online cosmetic market [5 Reading Tips]

Nowadays, consumers can order almost everything online: lingerie, shoes, medicin, and glasses. You also can shop beauty and healthcare products, whose online turnover is expected to grow more than 8 per cent, annually between 2009 and 2019.   This means the beauty and healthcare industry is taking the leap into the Internet determinedly by leveraging … Continue reading "4 perspectives to drive sales in the online cosmetic market [5 Reading Tips]"

Marketplaces are becoming the first touchpoint [5 Reading Tips]

Marketplaces have been a recurring topic in Handelskraft posts. We have examined their usefulness for B2B and also hybrid formulas in which marketplaces play an important role. More recently we discussed the marketplaces’ ever-growing tendency that directly threatens retailers business. Today however we want to put the focus on the consequences of the wide spread … Continue reading "Marketplaces are becoming the first touchpoint [5 Reading Tips]"

Amazon-Whole Foods deal – Will omnichannel be the final formula to digitalise the grocery industry? [5 Reading Tips]

It is a fact that all retail industries are involved in the digital transformation, except one: the grocery industry, probably because the instant gratification concept doesn’t work quite well with fresh food.   However, over the past years the e-food industry has globally experienceda period of growth and continuous innovation which could trigger the definitive … Continue reading "Amazon-Whole Foods deal – Will omnichannel be the final formula to digitalise the grocery industry? [5 Reading Tips]"

From apps through platforms to chatbots – A glimpse of the future of e-commerce [5 Reading Tips]

Spring is always the chosen season for tech giants to present their latest developments and products and to transmit, especially to developers, their current and future line of thought. Facebook, Google and more recently Apple have made clear what their greatest bet is: Artificial Intelligence (AI).   This promising core technology can be applied in … Continue reading "From apps through platforms to chatbots – A glimpse of the future of e-commerce [5 Reading Tips]"

Visual search – The ultimate success formula to boost e-commerce [5 Reading Tips]

One of the earliest stages of the customer journey is currently undergoing a process of transformation. It seems like the days when typing a product name into the search bar was the norm will soon be over. The art of searching could soon be driven by visual language rather than words, taking online shopping to … Continue reading "Visual search – The ultimate success formula to boost e-commerce [5 Reading Tips]"

Snapchat are challenged to reinvent themselves to stay ahead of the curve

From being a sexting app to going public. The meteoric rise of Snapchat left not only the youngest generation captivated, but also led to a redefinition of the social behaviour and cultural norms to the extent that Instagram, WhatsApp, and Facebook have cloned its hallmark “stories” feature.   This all-in assault on Evan Spiegel’s company, … Continue reading "Snapchat are challenged to reinvent themselves to stay ahead of the curve"