Video is increasingly gaining ground among marketers and soon will conquer the Internet. The richness of video allows marketers to fully connect with their audiences because the image in motion has a special power to engage, generate empathy and make people identify with others. The video’s impact has been felt especially in the B2C sphere, where consumer-oriented services like Facebook, Twitter, Snapchat, and, more recently, Pinterest are the trailblazers in the adoption of video. However, which role is video going to play in B2B contexts?
Some facts suggest video might have a decisive role in B2B. Below it is explained why:
It is important that online shops, both B2C and B2B, are aware of the existence of easy-to-use and cutting-edge PIM systems, their advantages as well as which elements can be used to detect if a PIM is needed.
As we know this is a complex topic that attracts a lot of attention, Handelskraft has brought together three experts of well-known and unique PIM system vendors in the market: Christian Rohr, Senior Product Marketing Manager at SAP Hybris, Frédéric de Gombert, CEO of Akeneo and Alexander Garkisch, Business Development & Strategic Marketing Manager at CONTENTSERV, have asked them about the real potential of PIM, how companies can benefit from it and how retailers can make the best choice.
3D printing (3DP) is a term well known by the industry. It emerged strongly as a boom a few years ago when it seemed like 3DP was going to have the same big impact on our lives as the email had at the expense of letters. Even Deloitte stated in 2012 that 3DP was going to disrupt manufacturing. However, 3DP has left the foreground and enjoys an apparent stillness as it is not clear what its real potential is.
The magic moment of lighting the Olympic Flame the in Maracana Stadium in Rio de Janeiro, which marks the start of the XXXI Olympiad (Rio 2016), is about to come. 10, 500 athletes from 206 countries are ready to make the most out of them and fight to win one of the most valued prices in sport: an Olympic medal! In parallel, brands, official and non-official sponsors, will try to succeed in an atmosphere increasingly less idealistic and more lucrative and in which social media will, once again, have a decisive role.
I said decisive because it is surprising how quickly communication means have been developed in the last 8 years. The use of smartphones and social media networks is revolutionising the way we consume media to the extent that organisations and also the International Olympic Committee (IOC) have been forced to adapt to the new online ecosystem by implementing subsequent Social Digital Media Guidelines since 2011.
Although Internet has generated many opportunities for both, companies and consumers, only 15% of consumers buy online from another EU country and 8% of companies sell cross-border. What are the reasons?
The smartphone has become an extension of our bodies. It is always travelling with us. No matter where it goes, people always find a place for it: in their pocket, in their handbag or even carried by hand. For this reason, the smartphone becomes an essential trip companion when individuals are going on holidays. The entire customer life cycle is influenced by the power of the smartphone. Everyone is becoming a connected traveller.
Are the airlines, travel platforms, and also online travel agencies (OTAs) aware of it and acting accordingly to gain new customers and to stand out from the crowd? Are they implementing features and promoting campaigns to win the mobile piece of the cake?
Retailers are increasingly striving to offer a wide assortment of products and services online. They organise their long and varied product lists by categories and enable filters to guide shoppers on their trip towards their desired product or service. However, in this spiralling dynamic focused on prices and big assortments, e-retailers have left something essential behind: the shopper’s feeling against such amount of information.
Shoppers have passed from the initial enthusiasm of having a completely new world of possibilities to feeling overwhelmed with such amount of similar products to choose from. They get lost, feel paralysed and don’t complete the purchase.
In order to respond to this new challenge, a new wave of personalisation features as well as new perspectives around this cutting-edge topic are hitting the net, offering the connected and technological shopper a more individualised experience that meets their needs much better. To do so, it is fundamental to gain a deeper understanding of their needs and, of course, to put them at the centre of every subsequent strategy, what means in the end, to do need-based business. But how?
After having seen the global fever caused by the release of the videogame “Pokémon GO” for Android and iOS last week, one could become conscious about the great potential of AR technology and to what extent digitalisation has taken root in our daily lives.
Nintendo has been able to put together a wide range of available technologies already integrated in the smartphone, like GPS and cameras, aiming to use the smartphone as the master key that seamlessly links the real world with the virtual world.
The result is well-known. The fact of bringing AR to a mass audience and giving them the opportunity to familiarise with its functioning and to experiment while playing, will have crucial future implications for the development of this promising technology.
After 31 days and 51 matches, Portugal has been the squad who won glory and the hard-fought European championship. Accompanied by thousands of fans at the stadiums and millions more around the globe, viral video campaigns, world trending topics and sounded memes the main event of 2016’s summer is over. Parallel, unexpected brands won the battle in the internet, getting more notoriety than their competitors and standing out the crowd with their eye-catching online actions.
Still excited of the exciting finale of the UEFA Euro 2016, it is time to take stock of the fierce competition, both in the grass and the Internet, and determine which brands and retailers have been the Iceland and Wales squads of the tournament, which ones have fulfilled the expectations, like Portugal and France, and which ones have failed in their strategy resoundingly, like Spain or England.
A short while ago, travelers, who didn’t know where to go, used to consult a travel agency who was supposed to take care of everything. Now, they can choose from thousands of apps and online portals to plan their holidays. Instead of printing flight or train tickets, not only once but often twice and keeping them safely in a binder, like old fashioned travelers are accustomed to, today’s travelers use digital tickets saved on their smartphone. Before the existence of smartphone cameras and selfie-sticks, travelers used to take pictures with cameras without preview mode, waiting with bated breath for the printed results and the corresponding negative strip.
Today, smartphones take high quality photos, selfies and video that are easier to share and stream with friends via social media and instant messengers. Both, tourism and tourists benefit from digital developments.