Allgemein
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The smartphone has become an extension of our bodies. It is always travelling with us. No matter where it goes, people always find a place for it: in their pocket, in their handbag or even carried by hand. For this reason, the smartphone becomes an essential trip companion when individuals are going on holidays. The … Continue reading "Smartly hunting mobile moments to attract connected travellers"
Retailers are increasingly striving to offer a wide assortment of products and services online. They organise their long and varied product lists by categories and enable filters to guide shoppers on their trip towards their desired product or service. However, in this spiralling dynamic focused on prices and big assortments, e-retailers have left something essential … Continue reading "Puuh, I cannot decide, help me to choose! [5 Reading Tips]"
After having seen the global fever caused by the release of the videogame “Pokémon GO” for Android and iOS last week, one could become conscious about the great potential of AR technology and to what extent digitalisation has taken root in our daily lives. Nintendo has been able to put together a wide range of … Continue reading "“Pokémon GO” makes Augmented Reality (AR) become Mainstream [5 Reading Tips]"
After 31 days and 51 matches, Portugal has been the squad who won glory and the hard-fought European championship. Accompanied by thousands of fans at the stadiums and millions more around the globe, viral video campaigns, world trending topics and sounded memes the main event of 2016’s summer is over. Parallel, unexpected brands won the … Continue reading "Euro 2016: the winners and losers of the digital landscape"
A short while ago, travelers, who didn’t know where to go, used to consult a travel agency who was supposed to take care of everything. Now, they can choose from thousands of apps and online portals to plan their holidays. Instead of printing flight or train tickets, not only once but often twice and keeping … Continue reading "From Tourism to E-Tourism – how digital transformation disrupts traveling [5 Reading Tips]"
It is summertime and the long-awaited holidays are around the corner. The new season hits the thermometers and shakes not only consumers’ bodies but also brands’ foundations. Every year the sales actions start earlier in order to catch unaware shoppers. However, that’s not enough for current demanding customers. A flexible but lasting price strategy, a … Continue reading "Fashion, summer, sales! – What a dilemma! [5 Lesetipps]"
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![Puuh, I cannot decide, help me to choose! [5 Reading Tips]](https://www.handelskraft.com/wp-content/uploads/sites/2/2016/07/pexels-fashion-men-vintage-colorful.jpg)
![“Pokémon GO” makes Augmented Reality (AR) become Mainstream [5 Reading Tips]](https://www.handelskraft.com/wp-content/uploads/sites/2/2016/07/fotolia_115927986_s.jpg)
![From Tourism to E-Tourism – how digital transformation disrupts traveling [5 Reading Tips]](https://www.handelskraft.com/wp-content/uploads/sites/2/2016/07/pexels-photo-e-tourism_surf.jpeg)
![Fashion, summer, sales! – What a dilemma! [5 Lesetipps]](https://www.handelskraft.com/wp-content/uploads/sites/2/2016/07/fotolia_49302667_subscription_xl.jpg)