Integrating PIM systems: When is it worth for online retailers? – Interview with PIM providers SAP Hybris, Akeneo and CONTENTSERV [Part 1]

As we stated in several articles over the past few months, Product Information Management (PIM) systems are the ultimate strategic tool to make the most out of a digital business. They are a must in cross-channel scenarios, make the difference in B2B complex product catalogues and are responsible for the increasing personalisation of all ranges … Continue reading "Integrating PIM systems: When is it worth for online retailers? – Interview with PIM providers SAP Hybris, Akeneo and CONTENTSERV [Part 1]"

The online cross-border trade is still an outstanding issue [5 Reading Tips]

Although Internet has generated many opportunities for both, companies and consumers, only 15% of consumers buy online from another EU country and 8% of companies sell cross-border. What are the reasons?   According to the 2015 Flash Eurobarometer “Companies engaged in online activities”, 51 per cent of the group of companies that sell, used to … Continue reading "The online cross-border trade is still an outstanding issue [5 Reading Tips]"

Puuh, I cannot decide, help me to choose! [5 Reading Tips]

Retailers are increasingly striving to offer a wide assortment of products and services online. They organise their long and varied product lists by categories and enable filters to guide shoppers on their trip towards their desired product or service. However, in this spiralling dynamic focused on prices and big assortments, e-retailers have left something essential … Continue reading "Puuh, I cannot decide, help me to choose! [5 Reading Tips]"

“Pokémon GO” makes Augmented Reality (AR) become Mainstream [5 Reading Tips]

After having seen the global fever caused by the release of the videogame “Pokémon GO” for Android and iOS last week, one could become conscious about the great potential of AR technology and to what extent digitalisation has taken root in our daily lives. Nintendo has been able to put together a wide range of … Continue reading "“Pokémon GO” makes Augmented Reality (AR) become Mainstream [5 Reading Tips]"

From Tourism to E-Tourism – how digital transformation disrupts traveling [5 Reading Tips]

A short while ago, travelers, who didn’t know where to go, used to consult a travel agency who was supposed to take care of everything. Now, they can choose from thousands of apps and online portals to plan their holidays. Instead of printing flight or train tickets, not only once but often twice and keeping … Continue reading "From Tourism to E-Tourism – how digital transformation disrupts traveling [5 Reading Tips]"