Last week the 14th award ceremony for the best brands of the year took place. The new special category, focused on future mobility brands this time, grabbed the attention of everyone. However there was much curiosity for getting to know the consumers’ final say this time. Would there be unexpected newcomers? Would the German car … Continue reading "Mobility trending at Best Brands Awards 2017 [5 Reading Tips]"
In times of ‘Star Wars’, the roles of C3PO and R2D2 already hinted that humans and robots were destined for perpetual close collaboration and understanding. Now the spread of the Internet, the continuous progress in advanced technology, and its applications in every aspect of human and business life make that fiction come true for consumers. … Continue reading "Premium coffee cups served by robots in seconds [5 Reading Tips]"
The spread of digital home assistants such as Amazon Echo and Google Home, along with other IoT applications including smart cars and chat bots, introduces the voice as the next-generation interface. Actually, Gartner predicts that 30% of web browsing sessions will be screenless by 2020, what opens up new horizons for audio content marketing.
Artificial intelligence (AI) and conversational systems are going to be the “next big thing” in 2017. Not only because the renowned research firm Gartner has included both within the most important technology trends of the year, but also because Amazon is making big moves to integrate Alexa in every part of the customer daily life.