Premium coffee cups served by robots in seconds [5 Reading Tips]

In times of ‘Star Wars’, the roles of C3PO and R2D2 already hinted that humans and robots were destined for perpetual close collaboration and understanding. Now the spread of the Internet, the continuous progress in advanced technology, and its applications in every aspect of human and business life make that fiction come true for consumers. … Continue reading "Premium coffee cups served by robots in seconds [5 Reading Tips]"

Updated white paper: »E-Commerce Potential in B2B – What can e-commerce and m-commerce do for your business?«

The Internet has been made not only for B2C purposes. The expansion and growth of Amazon Business and Alibaba proved it. It was a matter of time that B2B companies also embraced the digitalisation of marketing and sales and influenced how sellers and buyers interact. According to a Forrester Research, 93 percent of B2B buyers … Continue reading "Updated white paper: »E-Commerce Potential in B2B – What can e-commerce and m-commerce do for your business?«"

Tune your ears – Audio content marketing is coming! [5 Reading Tips]

The spread of digital home assistants such as Amazon Echo and Google Home, along with other IoT applications including smart cars and chat bots, introduces the voice as the next-generation interface. Actually, Gartner predicts that 30% of web browsing sessions will be screenless by 2020, what opens up new horizons for audio content marketing.

Alibaba is using big data analytics to fight against fake products [5 Reading Tips]

Internet is a free channel; however it does not mean that anything goes. For many years, the largest e-commerce platforms of the world (Amazon and Alibaba) have been looking the other way when fake products issues started to arise, undermining the reputation of online retailers and threatening the viability of many honest businesses. However that … Continue reading "Alibaba is using big data analytics to fight against fake products [5 Reading Tips]"