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Video is increasingly gaining ground among marketers and soon will conquer the Internet. The richness of video allows marketers to fully connect with their audiences because the image in motion has a special power to engage, generate empathy and make people identify with others. The video’s impact has been felt especially in the B2C sphere, … Continue reading "Why should B2B marketers adopt video? [5 Reading Tips]"
As we stated in several articles over the past few months, Product Information Management (PIM) systems are the ultimate strategic tool to make the most out of a digital business. They are a must in cross-channel scenarios, make the difference in B2B complex product catalogues and are responsible for the increasing personalisation of all ranges … Continue reading "Integrating PIM systems: When is it worth for online retailers? – Interview with PIM providers SAP Hybris, Akeneo and CONTENTSERV [Part 1]"
3D printing (3DP) is a term well known by the industry. It emerged strongly as a boom a few years ago when it seemed like 3DP was going to have the same big impact on our lives as the email had at the expense of letters. Even Deloitte stated in 2012 that 3DP was going … Continue reading "3D printing on the way to consolidation [5 Reading Tips]"
The magic moment of lighting the Olympic Flame the in Maracana Stadium in Rio de Janeiro, which marks the start of the XXXI Olympiad (Rio 2016), is about to come. 10, 500 athletes from 206 countries are ready to make the most out of them and fight to win one of the most valued prices … Continue reading "Olympics 2016: Good luck; you know who you are, on making it you know where!"
Although Internet has generated many opportunities for both, companies and consumers, only 15% of consumers buy online from another EU country and 8% of companies sell cross-border. What are the reasons? According to the 2015 Flash Eurobarometer “Companies engaged in online activities”, 51 per cent of the group of companies that sell, used to … Continue reading "The online cross-border trade is still an outstanding issue [5 Reading Tips]"
The smartphone has become an extension of our bodies. It is always travelling with us. No matter where it goes, people always find a place for it: in their pocket, in their handbag or even carried by hand. For this reason, the smartphone becomes an essential trip companion when individuals are going on holidays. The … Continue reading "Smartly hunting mobile moments to attract connected travellers"
Retailers are increasingly striving to offer a wide assortment of products and services online. They organise their long and varied product lists by categories and enable filters to guide shoppers on their trip towards their desired product or service. However, in this spiralling dynamic focused on prices and big assortments, e-retailers have left something essential … Continue reading "Puuh, I cannot decide, help me to choose! [5 Reading Tips]"
After having seen the global fever caused by the release of the videogame “Pokémon GO” for Android and iOS last week, one could become conscious about the great potential of AR technology and to what extent digitalisation has taken root in our daily lives. Nintendo has been able to put together a wide range of … Continue reading "“Pokémon GO” makes Augmented Reality (AR) become Mainstream [5 Reading Tips]"
After 31 days and 51 matches, Portugal has been the squad who won glory and the hard-fought European championship. Accompanied by thousands of fans at the stadiums and millions more around the globe, viral video campaigns, world trending topics and sounded memes the main event of 2016’s summer is over. Parallel, unexpected brands won the … Continue reading "Euro 2016: the winners and losers of the digital landscape"
A short while ago, travelers, who didn’t know where to go, used to consult a travel agency who was supposed to take care of everything. Now, they can choose from thousands of apps and online portals to plan their holidays. Instead of printing flight or train tickets, not only once but often twice and keeping … Continue reading "From Tourism to E-Tourism – how digital transformation disrupts traveling [5 Reading Tips]"
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![Why should B2B marketers adopt video? [5 Reading Tips]](https://www.handelskraft.com/wp-content/uploads/sites/2/2016/08/pexels-video.jpeg)
![Integrating PIM systems: When is it worth for online retailers? – Interview with PIM providers SAP Hybris, Akeneo and CONTENTSERV [Part 1]](https://www.handelskraft.com/wp-content/uploads/sites/2/2016/08/pim_interview_cover.jpg)
![3D printing on the way to consolidation [5 Reading Tips]](https://www.handelskraft.com/wp-content/uploads/sites/2/2016/08/fotolia_82985536_s.jpg)
![The online cross-border trade is still an outstanding issue [5 Reading Tips]](https://www.handelskraft.com/wp-content/uploads/sites/2/2016/08/fotolia_43894821_xxl.jpg)
![Puuh, I cannot decide, help me to choose! [5 Reading Tips]](https://www.handelskraft.com/wp-content/uploads/sites/2/2016/07/pexels-fashion-men-vintage-colorful.jpg)
![“Pokémon GO” makes Augmented Reality (AR) become Mainstream [5 Reading Tips]](https://www.handelskraft.com/wp-content/uploads/sites/2/2016/07/fotolia_115927986_s.jpg)
![From Tourism to E-Tourism – how digital transformation disrupts traveling [5 Reading Tips]](https://www.handelskraft.com/wp-content/uploads/sites/2/2016/07/pexels-photo-e-tourism_surf.jpeg)