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Last week the 14th award ceremony for the best brands of the year took place. The new special category, focused on future mobility brands this time, grabbed the attention of everyone. However there was much curiosity for getting to know the consumers’ final say this time. Would there be unexpected newcomers? Would the German car … Continue reading "Mobility trending at Best Brands Awards 2017 [5 Reading Tips]"
The buzzword Artificial Intelligence (AI) is passing from hype to reality and it is expected to become not only a game changer but also one of the main global economy growth drivers in the years to come. The different AI technologies already put in place by traditional companies as well as the increasing number of … Continue reading "Is Artificial intelligence really taking off? [5 Reading Tips]"
Like every year, the most promising and successful businesses within the sector were honoured at the 10th Crunchies Awards, which are a kind of Oscars of Sillicon Valley. Therefore, it is always a good moment to turn round and pay attention to what is made in the cradle of technology in order to draw inspiration … Continue reading "Getting inspiration from Slack and Otto, the start-ups in vogue [5 Reading Tips]"
In times of ‘Star Wars’, the roles of C3PO and R2D2 already hinted that humans and robots were destined for perpetual close collaboration and understanding. Now the spread of the Internet, the continuous progress in advanced technology, and its applications in every aspect of human and business life make that fiction come true for consumers. … Continue reading "Premium coffee cups served by robots in seconds [5 Reading Tips]"
The Internet has been made not only for B2C purposes. The expansion and growth of Amazon Business and Alibaba proved it. It was a matter of time that B2B companies also embraced the digitalisation of marketing and sales and influenced how sellers and buyers interact. According to a Forrester Research, 93 percent of B2B buyers … Continue reading "Updated white paper: »E-Commerce Potential in B2B – What can e-commerce and m-commerce do for your business?«"
The spread of digital home assistants such as Amazon Echo and Google Home, along with other IoT applications including smart cars and chat bots, introduces the voice as the next-generation interface. Actually, Gartner predicts that 30% of web browsing sessions will be screenless by 2020, what opens up new horizons for audio content marketing.
Internet is a free channel; however it does not mean that anything goes. For many years, the largest e-commerce platforms of the world (Amazon and Alibaba) have been looking the other way when fake products issues started to arise, undermining the reputation of online retailers and threatening the viability of many honest businesses. However that … Continue reading "Alibaba is using big data analytics to fight against fake products [5 Reading Tips]"
Artificial intelligence (AI) and conversational systems are going to be the “next big thing” in 2017. Not only because the renowned research firm Gartner has included both within the most important technology trends of the year, but also because Amazon is making big moves to integrate Alexa in every part of the customer daily life.
Exactly 10 years ago today, Steve Jobs gave his keynote at the MacWorld Expo 2007 in which he intended to show Apple’s vision regarding the role the phone was going to play in defining our society. With an expectant audience, Jobs unveiled the core characteristics of a device, that was said to be revolutionary. “An … Continue reading "10 years with iPhone – From exception to ubiquity [5 Reading Tips]"
A new year is always synonymous with new objectives, strategies, and projects. Since mobile has ceased to be a trend to becoming a natural state for an increasing mass of people and a must for organisations, the main challenges organisations should face in order to lead the race towards innovation during this new year are … Continue reading "Gartner’s most important strategic tech trends for 2017 [5 Reading Tips]"
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![Mobility trending at Best Brands Awards 2017 [5 Reading Tips]](https://www.handelskraft.com/wp-content/uploads/sites/2/2017/02/pexels-photo-196666.jpeg)
![Is Artificial intelligence really taking off? [5 Reading Tips]](https://www.handelskraft.com/wp-content/uploads/sites/2/2017/02/fotolia_136685846_s.jpg)
![Getting inspiration from Slack and Otto, the start-ups in vogue [5 Reading Tips]](https://www.handelskraft.com/wp-content/uploads/sites/2/2017/02/pexels_startups.jpg)
![Premium coffee cups served by robots in seconds [5 Reading Tips]](https://www.handelskraft.com/wp-content/uploads/sites/2/2017/02/cafex_robot.jpg)
![Tune your ears – Audio content marketing is coming! [5 Reading Tips]](https://www.handelskraft.com/wp-content/uploads/sites/2/2017/01/pexels-photo_headphones_small.jpg)
![Alibaba is using big data analytics to fight against fake products [5 Reading Tips]](https://www.handelskraft.com/wp-content/uploads/sites/2/2017/01/crm_5-lesetipps.jpg)
![10 years with iPhone – From exception to ubiquity [5 Reading Tips]](https://www.handelskraft.com/wp-content/uploads/sites/2/2017/01/people-hand-iphone-smartphone.jpg)
![Gartner’s most important strategic tech trends for 2017 [5 Reading Tips]](https://www.handelskraft.com/wp-content/uploads/sites/2/2016/12/gartner_tech-trends-2017.jpg)