After having seen the global fever caused by the release of the videogame “Pokémon GO” for Android and iOS last week, one could become conscious about the great potential of AR technology and to what extent digitalisation has taken root in our daily lives.
Nintendo has been able to put together a wide range of available technologies already integrated in the smartphone, like GPS and cameras, aiming to use the smartphone as the master key that seamlessly links the real world with the virtual world.
The result is well-known. The fact of bringing AR to a mass audience and giving them the opportunity to familiarise with its functioning and to experiment while playing, will have crucial future implications for the development of this promising technology.
After 31 days and 51 matches, Portugal has been the squad who won glory and the hard-fought European championship. Accompanied by thousands of fans at the stadiums and millions more around the globe, viral video campaigns, world trending topics and sounded memes the main event of 2016’s summer is over. Parallel, unexpected brands won the battle in the internet, getting more notoriety than their competitors and standing out the crowd with their eye-catching online actions.
Still excited of the exciting finale of the UEFA Euro 2016, it is time to take stock of the fierce competition, both in the grass and the Internet, and determine which brands and retailers have been the Iceland and Wales squads of the tournament, which ones have fulfilled the expectations, like Portugal and France, and which ones have failed in their strategy resoundingly, like Spain or England.
A short while ago, travelers, who didn’t know where to go, used to consult a travel agency who was supposed to take care of everything. Now, they can choose from thousands of apps and online portals to plan their holidays. Instead of printing flight or train tickets, not only once but often twice and keeping them safely in a binder, like old fashioned travelers are accustomed to, today’s travelers use digital tickets saved on their smartphone. Before the existence of smartphone cameras and selfie-sticks, travelers used to take pictures with cameras without preview mode, waiting with bated breath for the printed results and the corresponding negative strip.
Today, smartphones take high quality photos, selfies and video that are easier to share and stream with friends via social media and instant messengers. Both, tourism and tourists benefit from digital developments.
It is summertime and the long-awaited holidays are around the corner. The new season hits the thermometers and shakes not only consumers’ bodies but also brands’ foundations. Every year the sales actions start earlier in order to catch unaware shoppers. However, that’s not enough for current demanding customers. A flexible but lasting price strategy, a clear positioning online and offline as well as the optimization of key processes such as accessibility, delivery and returns make the difference among the fierce competition during the hottest and most festive time of sales of the year.