Gartner’s Forecast: What’s next for digital personal assistant speakers?! [5 Reading Tips]

Virtual personal assistant speakers are going to hit the market in 2021 according to Gartner, who suggest that VPA-enabled devices such as Amazon Echo or Google Home will generate $3.52 billion in global revenue, up from $0.72 billion in 2016.   This forecast is not surprising at all, especially if you consider the latest Amazon … Continue reading "Gartner’s Forecast: What’s next for digital personal assistant speakers?! [5 Reading Tips]"

Content is king – as long as it is also fit for the ears! [5 Reading Tips]

The rise of conversational commerce as a result of the increasing popularity of voice-controlled virtual assistants like Amazon Echo and Google Home and the widespread adoption of messaging apps in daily communication bring voice and sound to a prominent position as the basis for the next gen interface, at the expense of the screen. Spotify … Continue reading "Content is king – as long as it is also fit for the ears! [5 Reading Tips]"

4 perspectives to drive sales in the online cosmetic market [5 Reading Tips]

Nowadays, consumers can order almost everything online: lingerie, shoes, medicin, and glasses. You also can shop beauty and healthcare products, whose online turnover is expected to grow more than 8 per cent, annually between 2009 and 2019.   This means the beauty and healthcare industry is taking the leap into the Internet determinedly by leveraging … Continue reading "4 perspectives to drive sales in the online cosmetic market [5 Reading Tips]"

Marketplaces are becoming the first touchpoint [5 Reading Tips]

Marketplaces have been a recurring topic in Handelskraft posts. We have examined their usefulness for B2B and also hybrid formulas in which marketplaces play an important role. More recently we discussed the marketplaces’ ever-growing tendency that directly threatens retailers business. Today however we want to put the focus on the consequences of the wide spread … Continue reading "Marketplaces are becoming the first touchpoint [5 Reading Tips]"

Amazon-Whole Foods deal – Will omnichannel be the final formula to digitalise the grocery industry? [5 Reading Tips]

It is a fact that all retail industries are involved in the digital transformation, except one: the grocery industry, probably because the instant gratification concept doesn’t work quite well with fresh food.   However, over the past years the e-food industry has globally experienceda period of growth and continuous innovation which could trigger the definitive … Continue reading "Amazon-Whole Foods deal – Will omnichannel be the final formula to digitalise the grocery industry? [5 Reading Tips]"

From apps through platforms to chatbots – A glimpse of the future of e-commerce [5 Reading Tips]

Spring is always the chosen season for tech giants to present their latest developments and products and to transmit, especially to developers, their current and future line of thought. Facebook, Google and more recently Apple have made clear what their greatest bet is: Artificial Intelligence (AI).   This promising core technology can be applied in … Continue reading "From apps through platforms to chatbots – A glimpse of the future of e-commerce [5 Reading Tips]"