Allgemein

Here you can find posts about the topic Allgemein.
Category search

Internet of Things Was Only the Beginning – Here Comes »Smart Dust« [5 Reading Tips]

internet of things, smart dust, technology, sensors
Photo by Jakob from Pexels

The development of the Internet of Things is nowhere near slowing down. Quite the opposite: by the end of this year, presumably 4.8 billion networked endpoints will be used in the enterprise segment and car industry. According to a forecast by Gartner, this figure will even rise to 5.8 billion by 2020 which is equivalent to an annual growth of 21 per cent.

Two forces are driving this development forward: speed and size. On the one hand, companies use an improved broadband connection to make real-time analysis and on-demand intelligence possible. In B2C as well as B2B, several use cases have already shown their potential. On the other hand, sensors – an essential component of the Internet of Things (IoT) – become smaller and smaller and more and more sophisticated.

In this context, Gartner states that companies will use physical space to interact with their customers through these tiny sensors. Smart Cars, Smart Cities, Industry 4.0 or Smart Farming are familiar terms surrounding a phenomenon that covers way more – for example the next stage of the IoT technology called »Smart Dust«, which currently attracts a lot of attention.

Continue
(1 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

International, Familial, Successful – dotSource Wins the i-work Business Award 2019 [On Our Own Behalf]

International, Familial, Successful i-work Business Award 2019
Cecilia-Maria Lang and Christian Grötsch at Villa Rosenthal, Jena

There are many awards. Every single one of them has its justification and you are always as pleased as Punch if you are amongst the lucky winners. Of course it is brilliant when you are »Agency of the Year« or when your clients win top awards in digital business. This motivates and strengthens visions and missions, makes you incredibly proud and makes you want more. Time to step up your game and then try to win awards which focus on soft skills such as the sense of togetherness and the faces behind the scenes. For example the »i-work Business Award«. Therefore, we are all the more pleased that we were able to take home this honourable award yesterday. Thanks to JenaWirtschaft and the Friedrich Schiller University Jena.

Continue
(3 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

Adobe Updates Strengthen Commerce Cloud in DXP Portfolio [5 Reading Tips]

adobe, magento commerce. dxp, ai
Photo by Lindsay Henwood on Unsplash

In May 2018, Adobe acquired Magento for 1.68 billion dollars. Even back then, it was only a matter of time until the giant from San Jose would integrate Magento into its tech stack. In April 2019, Adobe launched the Magento-based Adobe Commerce Cloud. By doing so, Adobe complemented its portfolio with the missing e-commerce platform which works in B2B as well as B2C relationships and fits in seamlessly with the Adobe Enterprise Cloud.

Recently at the MagentoLive conference in Amsterdam, important updates and key integrations with Adobe were announced. They will enable Magento users to deliver more personalised shopping experiences and to use the huge amounts of collected data more intelligently.

Continue
(4 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

Super Apps – The New Way To Attract Customers [5 Reading Tips]

super apps, revolution, platform, asia
Photo by Gerd Altmann on Pixabay

If you want to book an accommodation, order something to eat, transfer money, chat with friends or colleagues and shop some new shirts, how many apps do you need? In the Western world, you certainly need six different ones. In Asia, however, a new model that centralises all these actions in one single place is establishing itself: the super app.

The Chinese pioneers WeChat and Alipay are the largest exponents of this super app revolution and are therefore considered to be role models. Companies from all over the world now aspire to put this successful Chinese model to use in their own region. But what actually is a super app, which advantages does it have and in which other regions does it already experience a boom? Will super apps even be able to gain a foothold in the Western world?

Continue
(6 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

Microservices Instead Of Monolith: The Publisher C.H.BECK Is Restructuring Its Online Shop With Commercetools [Case Study]

Microservices Monolith C.H.BECK Case Study
Download the case study for free now!

Faster, more flexible, more efficient, more scalable, more performant. These five requirements are the Holy Grail of each online shop nowadays because customers expect lightning-fast loading times, simple operation and an up-to-date product range at all times. Companies, in turn, want to develop innovations quickly, optimise cost savings and attain maximum productivity.

With increasing growth and rising ambitions, however, outdated structures and solutions quickly reach their limits. Courage is required when it comes to digitalisation. C.H.BECK, the German market leader in the field of legal literature, therefore decided to break with its 15-year monolithic platform developed in-house and to rely on modern and flexible technologies. Keywords are microservices and cloud, technology partners are commercetools and Microsoft Azure.

In our new success story, we show how C.H.BECK managed to restructure its online shop with commercetools to make it fit for the future.

Continue
(5 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

CRM Is More Than Software – Technology On Its Own Does Not Create A Competitive Advantage [5 Reading Tips]

crm, customer relationship management, challenges, data silos
Photo by Burak K from Pexels

Personalisation is essential to the successful creation of digital customer relationships and thus for long-term success. Addressing customers individually is far more than sending an e-mail with the correct name. 360-degree customer focus is required, which in turn covers all touchpoints of the customer journey. In order to master all these mammoth tasks, companies need a reliable and central source of supply, the so-called »Single Point of Truth« for customer relationship management.

Therefore, it is no surprise that the topic CRM has recently become more and more important for companies. Consequently, more and more money is invested in CRM projects as well. However, according to a study conducted by Uniserv, 62 per cent of companies are not satisfied with the management of their customer data. What does this tell us about the status quo of this important technology in digital business and which challenges do retailers, manufacturers and brands currently face in this regard?

Continue
(5 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

Salesforce Commerce Cloud provides smooth shopping experiences on EMP [Case Study]

EMP Salesforce Commerce Cloud
Quelle: dotSource

Customers expect not only lightning-fast loading times, but also personalised product presentations in order to find the exact product they are looking for as quickly as possible, regardless of whether the purchase is made on a smartphone or a desktop or regardless of how many people access the website at the same time. Many customers nowadays take purchasing in efficient shops for granted.

By migrating to Salesforce Commerce Cloud, the biggest mail-order retailer of rock and entertainment merchandise products EMP wants to meet these demands even better. In cooperation with dotSource, the online shop was migrated and the existing heterogeneous system landscape was streamlined.

Continue
(6 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

AI taking over selection and placement of online advertising [5 reading tips]

Quelle: pexels.com
Source: pexels.com

The power of artificial intelligence is raising expectations within retail. Consumers, retailers, and manufacturers rely on their advantages, namely cost reduction, productivity increase and process optimisation. And more and more departments are using intelligent software to increase their performance.

AI applications are not just found in factories or warehouses. Online marketing and advertising activities can also be intelligently automated. Google recently launched the AdSense Auto Ads, a machine learning system for advertisers. This system not only determines the types of ads that each audience sees, but also how those ads are placed.

In this way, Google wants to enablemarketers with its intelligent software, even without a lot of time and resources to reach the widest possible audience.

The widespread use of auto ads could make them one of the most powerful AI developments available. Nevertheless, questions arise: What changes are there and what are the effects of their use?

Continue
(4 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...

Updated White Paper: Selecting E-Commerce Software – Comparing Providers and Technologies

Source: dotSource
Source: dotSource

With new solutions bring more opportunity, whether your company is in the B2B, B2C, SME, or enterprise segment, if you want to bring sales of products online, you’ll need to select an e-commerce software that fulfils your needs. In fact, going forward, most consumers expect some type of online presence of their favourite products, from local mom and pop shops to large corporate enterprises.

To help succeed with such a digital transformation companies are now using e-commerce systems to allow sales to those near and far from their physical branch locations. In fact, the choice of making the right decision for your future e-commerce software is comparable to choosing the right physical location of retail location.

Continue
(7 vote(s), average: 4.57 out of 5)
post ratings loaderLoading...

Handelskraft Conference 2018 – Get your Ticket now! [Last Call]

Handelskraft Conference Munich
Handelskraft Conference on the 20th of February 2018 in Munich – Get your ticket now!

On the 20th February, the time has come again: With trends, best practices and new impulses, we are finding new paths for successful retail. Get one of the remaining tickets for Handelkraft 2018 in Munich and look forward to visionary keynotes and inspiring sessions, stimulating exchange and a fascinating supporting programme.

Continue
(5 vote(s), average: 5.00 out of 5)
post ratings loaderLoading...