Allgemein

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AI taking over selection and placement of online advertising [5 reading tips]

12. March 201814. March 2018by Sara Herrera 0

The power of artificial intelligence is raising expectations within retail. Consumers, retailers, and manufacturers rely on their advantages, namely cost reduction, productivity increase and process optimisation. And more and more departments are using intelligent software to increase their performance.

AI applications are not just found in factories or warehouses. Online marketing and advertising activities can also be intelligently automated. Google recently launched the AdSense Auto Ads, a machine learning system for advertisers. This system not only determines the types of ads that each audience sees, but also how those ads are placed.

In this way, Google wants to enablemarketers with its intelligent software, even without a lot of time and resources to reach the widest possible audience.

The widespread use of auto ads could make them one of the most powerful AI developments available. Nevertheless, questions arise: What changes are there and what are the effects of their use?

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(4 vote(s), average: 5.00 out of 5)

Updated White Paper: Selecting E-Commerce Software – Comparing Providers and Technologies

28. February 201828. February 2018by Sara Herrera 1

With new solutions bring more opportunity, whether your company is in the B2B, B2C, SME, or enterprise segment, if you want to bring sales of products online, you’ll need to select an e-commerce software that fulfils your needs. In fact, going forward, most consumers expect some type of online presence of their favourite products, from local mom and pop shops to large corporate enterprises.

To help succeed with such a digital transformation companies are now using e-commerce systems to allow sales to those near and far from their physical branch locations. In fact, the choice of making the right decision for your future e-commerce software is comparable to choosing the right physical location of retail location.

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(7 vote(s), average: 4.57 out of 5)

Allgemein E-Commerce (General)

Handelskraft Conference 2018 – Get your Ticket now! [Last Call]

14. February 201814. February 2018by Luise Beyer 0

Handelskraft Conference Munich — Handelskraft Conference on the 20th of February 2018 in Munich – Get your ticket now!

On the 20th February, the time has come again: With trends, best practices and new impulses, we are finding new paths for successful retail. Get one of the remaining tickets for Handelkraft 2018 in Munich and look forward to visionary keynotes and inspiring sessions, stimulating exchange and a fascinating supporting programme.

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(5 vote(s), average: 5.00 out of 5)

Allgemein Dates E-Commerce (General)

WhatsApp for Business: The final conquest of mobile moments? [5 Reading Tips]

29. January 20186. February 2018by Sara Herrera 0

After months of speculation WhatsApp finally announced the release of their business app: WhatsApp Business. This will enable SMEs to build even closer customer relationships and facilitate customer contact. And that’s just when consumer behaviour becomes more mobile and brands are trying to capture those mobile moments.

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(4 vote(s), average: 5.00 out of 5)

Allgemein E-Commerce (General) Mobile Commerce Online Marketing Reading Tips of the Week

Handelskraft Conference 2018: Mobilise. Digitise. Profit!

25. January 201825. January 2018by Sara Herrera 0

The future of business is undoubtedly digital. At the Handelskraft Conference on the 20th of February 2018 in Munich, we want to mobilise retail, talk about real business and tell real stories about the digital reality and its challenges – with trends, best practices and new impulses.

Retailers and manufacturers must break new ground to assert themselves against the competition in the market: Business models must be adapted, strategies rethought, and technical platforms developed further.

No digital project has to follow a straight and narrow path – most of them are more reminiscent of an adventurous off-road track. In order to reach the checkpoints, you need the right equipment and knowledge. This is what we want to offer our participants at the Handelskraft Conference.

Furthermore, live simultaneous English translation will be available for our international guests for the first time!

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(5 vote(s), average: 4.80 out of 5)

Allgemein E-Commerce (General) Fairs and Events

What does the future of voice assistants look like? [5 Reading Tips]

8. January 201810. January 2018by Sara Herrera 0

Quelle: Photo by Andres Urena on Unsplash — Source: Photo by Andres Urena on Unsplash

2017 was the year of the spread of smart speakers and their digital voice assistants among consumers. Companies should expand their service offerings and optimise them for smart devices in 2018, which will give them more platform monetisation opportunities.

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(6 vote(s), average: 5.00 out of 5)

Allgemein E-Commerce (General) Reading Tips of the Week

Gartner’s Forecast: What’s next for digital personal assistant speakers?! [5 Reading Tips]

4. September 201713. November 2017by Sara Herrera 1

Quelle: ©folienfeuer - Fotolia — Quelle: ©folienfeuer – Fotolia

Virtual personal assistant speakers are going to hit the market in 2021 according to Gartner, who suggest that VPA-enabled devices such as Amazon Echo or Google Home will generate $3.52 billion in global revenue, up from $0.72 billion in 2016.

This forecast is not surprising at all, especially if you consider the latest Amazon sales figures. However, the real convenience for users is far to be delivered. Customers can listen to music, ask random questions even make shopping lists and make orders. However, the level of understanding and interaction is still very limited and users don’t see the point in using the speakers instead of their smartphone or laptop to purchase items, yet.

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(1 vote(s), average: 5.00 out of 5)

Allgemein E-Commerce (General) Reading Tips of the Week

Content is king – as long as it is also fit for the ears! [5 Reading Tips]

31. July 201731. July 2017by Sara Herrera 0

The rise of conversational commerce as a result of the increasing popularity of voice-controlled virtual assistants like Amazon Echo and Google Home and the widespread adoption of messaging apps in daily communication bring voice and sound to a prominent position as the basis for the next gen interface, at the expense of the screen. Spotify is leading the way in the audio market and Amazon Music is the third largest music service subscription service globally.

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(1 vote(s), average: 5.00 out of 5)

Allgemein Reading Tips of the Week

Cross-Border E-Commerce: Wanna Sell Internationally? [5 Reading Tips]

24. July 2017by Sara Herrera 0

Quelle: pexels.com (bearbeitet von dotSource)

E-Commerce is flourishing on the European market although the growth pace varies across regions. According to the European Ecommerce Report 2017, it is estimated that the turnover will exceed the 600 billion Euro mark by the end of this year, a growth rate of nearly 14 per cent compared to 2016. And that opens the door to new internationalisation opportunities.

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(1 vote(s), average: 5.00 out of 5)

Allgemein E-Commerce (General) Payment Reading Tips of the Week

4 perspectives to drive sales in the online cosmetic market [5 Reading Tips]

17. July 2017by Sara Herrera 0

Nowadays, consumers can order almost everything online: lingerie, shoes, medicin, and glasses. You also can shop beauty and healthcare products, whose online turnover is expected to grow more than 8 per cent, annually between 2009 and 2019.

This means the beauty and healthcare industry is taking the leap into the Internet determinedly by leveraging the potential of this channel with new technologies like artificial intelligence and augmented reality. The main objectives: deliver great personalised customer experiences and differentiate from the competitors.

How do beauty brands and retailers successfully engage with their customers? How do they answer their customers’ demands? Can brands and retailers of other industries benefit from online cosmetics success stories?

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(2 vote(s), average: 5.00 out of 5)

Allgemein Best Practice E-Commerce (General) Reading Tips of the Week