Experiential Marketing: Experience the Brand Up Close! [5 Reading Tips]

Consumers still want to go shopping, see products with their own eyes, touch them and interact directly with brands. Offline is far from being dead, it is currently experiencing a boom instead – whether it is pop-up stores, events or eventful product demos. Digital brands are positioning themselves quite quickly and vehemently in the physical … Continue reading "Experiential Marketing: Experience the Brand Up Close! [5 Reading Tips]"

Platforms, Platforms, and More Platforms: Great User Experiences Aren’t Exclusive to Certain Industries

Platforms. Really? Yes really. A buzzword, especially in e-commerce, that really isn’t losing any importance. But… Everyone wants to build a platform. Brands, retailers, and manufacturers kept asking themselves: Platforms, yes or no? But now they’re asking themselves which platform they want to integrate with. The answer is pretty simple. Go where your customers are. … Continue reading "Platforms, Platforms, and More Platforms: Great User Experiences Aren’t Exclusive to Certain Industries"

B2B influencer marketing: How manufacturers inspire retailers and service providers [5 reading tips]

Influencers aren’t always pets. Or models. Even disheveled craftsmen in guild clothing or corporate bosses with critical opinions can have a great effect as brand ambassadors as long as their appearance on Facebook, Instagram or Youtube is embedded in a clever B2B marketing strategy. B2B (business-to-business) is a huge area because it’s about nothing less … Continue reading "B2B influencer marketing: How manufacturers inspire retailers and service providers [5 reading tips]"

Conversion optimisation – Customer loyalty tips for improved user experience and more success in e-commerce [part 3]

If you want to increase the conversion rate of your online shop, you have to invest in your customers to build trust. Gaining confidence leads to success on many levels. Above all, a renowned seal of quality should be mentioned, but also a high-quality design, transparency in data entry in the registration and checkout process, … Continue reading "Conversion optimisation – Customer loyalty tips for improved user experience and more success in e-commerce [part 3]"

Searching and finding – Tips for a better user experience and more success in e-commerce [Part 2]

There’s no conversion optimisation without search optimisation. When users are asked which qualities they find particularly important in an online store, the search function occupies an important position. No wonder that various providers have placed themselves on the market here to create a comprehensive and user-friendly search. But for products to be found through an … Continue reading "Searching and finding – Tips for a better user experience and more success in e-commerce [Part 2]"

Conversion optimisation – Tips for a better user experience and more success in e-commerce [Part 1]

Business goals are often explicitly defined: 10 million euros in revenue by 2022! Five per cent more traffic in the third quarter! An important key performance indicator (KPI) for achieving business goals is the conversion rate AKA the measurement that compares the amount of traffic and the amount of traffic that completes a certain goal … Continue reading "Conversion optimisation – Tips for a better user experience and more success in e-commerce [Part 1]"

Using Google advertising for a perfect and comprehensive customer experience [5 Reading Tips]

From search to inspiration to final purchase, mobile users interact with multiple touchpoints along the entire customer journey. Consumers currently have less time and more and more options to choose from. The goal for companies is to reach customers at the right time with the best offer. It’s also reflected in the way that advertising … Continue reading "Using Google advertising for a perfect and comprehensive customer experience [5 Reading Tips]"