Online marketing encompasses all marketing strategies which can be applied via the internet. These start with user-tailored emails and extend to strategies affecting a website, such as search engines optimisation. Online marketing is in a state of constant development with the latest new trends. Social networks and affiliate marketing are just as much part of the repertoire as native advertising or content marketing. Apart from e-commerce topics, the focus of our blog lies on current developments in the area of online marketing.
Consumers still want to go shopping, see products with their own eyes, touch them and interact directly with brands. Offline is far from being dead, it is currently experiencing a boom instead – whether it is pop-up stores, events or eventful product demos. Digital brands are positioning themselves quite quickly and vehemently in the physical … Continue reading "Experiential Marketing: Experience the Brand Up Close! [5 Reading Tips]"
Microbrands have been producing more and more B2C brands for years. They are incessantly taking market share from traditional companies, putting some of them in distress. But what do these small companies have that the big players don’t? And what can market leaders still learn from small companies?
Platforms. Really? Yes really. A buzzword, especially in e-commerce, that really isn’t losing any importance. But… Everyone wants to build a platform. Brands, retailers, and manufacturers kept asking themselves: Platforms, yes or no? But now they’re asking themselves which platform they want to integrate with. The answer is pretty simple. Go where your customers are. … Continue reading "Platforms, Platforms, and More Platforms: Great User Experiences Aren’t Exclusive to Certain Industries"
We’ve all been there. Hungry and shopping without a grocery list… NOT a good idea. You bought things that weren’t just expensive, but also that you don’t end up using or eating because they’re not as good as you expected. Oh and that toilet paper you really needed? Forgot it. So you could say lists … Continue reading "Conversion Optimisation: A Checklist for More Success [Part 4]"
What’s easy to do in B2C is hard to do in business-to-business. Excite users, create loyalty, and have them as returning shoppers. But why is that so tough? Quite simply, it’s because you can assume that people have a wall up when they come through the office entrance. With a view to creative marketing strategies … Continue reading "B2B marketing: A little personality, please!"
Influencers aren’t always pets. Or models. Even disheveled craftsmen in guild clothing or corporate bosses with critical opinions can have a great effect as brand ambassadors as long as their appearance on Facebook, Instagram or Youtube is embedded in a clever B2B marketing strategy. B2B (business-to-business) is a huge area because it’s about nothing less … Continue reading "B2B influencer marketing: How manufacturers inspire retailers and service providers [5 reading tips]"
There’s no conversion optimisation without search optimisation. When users are asked which qualities they find particularly important in an online store, the search function occupies an important position. No wonder that various providers have placed themselves on the market here to create a comprehensive and user-friendly search. But for products to be found through an … Continue reading "Searching and finding – Tips for a better user experience and more success in e-commerce [Part 2]"
From search to inspiration to final purchase, mobile users interact with multiple touchpoints along the entire customer journey. Consumers currently have less time and more and more options to choose from. The goal for companies is to reach customers at the right time with the best offer. It’s also reflected in the way that advertising … Continue reading "Using Google advertising for a perfect and comprehensive customer experience [5 Reading Tips]"
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![Microbrands: An Underestimated Danger for Established Players? [5 Reading Tips]](https://www.handelskraft.com/wp-content/uploads/sites/2/2019/09/facebook-linked_image_microbrand_netzfund_beitrag-1200x628.jpg)
![Conversion Optimisation: A Checklist for More Success [Part 4]](https://www.handelskraft.com/wp-content/uploads/sites/2/2019/08/conversion-optimierung_checklist_beitrag-1200x628.jpg)
![B2B influencer marketing: How manufacturers inspire retailers and service providers [5 reading tips]](https://www.handelskraft.com/wp-content/uploads/sites/2/2019/07/b2b_influencer-marketing_beitrag-1200x628.jpg)
![Conversion optimisation – Customer loyalty tips for improved user experience and more success in e-commerce [part 3]](https://www.handelskraft.com/wp-content/uploads/sites/2/2019/07/conversion_optimeirung_kundenvertrauen_tipps_beitrag-1200x628.jpg)
![Searching and finding – Tips for a better user experience and more success in e-commerce [Part 2]](https://www.handelskraft.com/wp-content/uploads/sites/2/2019/06/suche_conversion_optimierung_beitrag-1200x628.jpg)
![Conversion optimisation – Tips for a better user experience and more success in e-commerce [Part 1]](https://www.handelskraft.com/wp-content/uploads/sites/2/2019/06/conversion_optimierung_performance_teil_1_beitrag-1200x628.jpg)
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