Online Marketing

Online marketing encompasses all marketing strategies which can be applied via the internet. These start with user-tailored emails and extend to strategies affecting a website, such as search engines optimisation. Online marketing is in a state of constant development with the latest new trends. Social networks and affiliate marketing are just as much part of the repertoire as native advertising or content marketing. Apart from e-commerce topics, the focus of our blog lies on current developments in the area of online marketing.

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From mobile commerce to science – What’ll PWAs conquer next?

Smartphone Skateboarder
Source: pixabay 

Anyone who wants to digitize today doesn’t need an app anymore. There’s long been a smarter solution to meet today’s user requirements: Progressive Web Apps. By combining the features of a mobile-optimised website with the usability of an app, they significantly enhance the user experience, not just from an end-user perspective, but also from a business perspective. Today we’ll show you the advantages of this new technology based on different use cases from the digital business, and also on a very special example from the successful cooperation of dotSource with science.

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The Reign of »Featured Snippets« [5 Reading Tips]

suche, augen, frau, google
Source: pexels.com

User behaviour is constantly changing. The use of the smartphones is increasing in compared to desktop and virtual assistants are spreading. This development, in turn, obviously affects search behaviour. Google has recognised this tendency and continues to adapt to this (search) reality. Featured Snippets are a consequence of this.

Today, we’ll explain why companies shouldn’t underestimate this search result format and what they should pay particular attention to.

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Social Commerce Trends for 2019 – Content, Content, Content!

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Source: pexels

Being successful without maintaining a social media presence? Unlikely! Companies benefit from the enormous reach and a »personal« relationship with their customers. And networks? They’re making billions thanks to the social media presence of other companies.

Now it’s also the case with customer relationships that they’ll evolve with years to come and become even more intimate. Platforms want this anyway: They’re integrating more and more features so that companies can build relationships with their customers and grow social media marketing budgets year over year.

In 2019 social commerce will increase e-commerce sales, and also affect omnichannel retail. Which social commerce trends shouldn’t be missed in 2019? We’ll tell you.

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Digital platforms — In the fast lane with SAP HANA [Part 3]

Source: Pexels
Source: Pexels

As in swimming, there are also a number of internationally successful competitors in the cloud industry. SAP is one of the newcomers here. But what makes the cloud platform from SAP so special? To what extent does SAP differ, especially through »HANA«, from the other cloud providers? After all, SAP HANA is the basis of all cloud products from SAP and THE unique selling proposition among cloud providers.

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Best Practice for Best Business – First Speakers for the 2019 Handelskraft Conference

Handelskraft Conference 2018 Cover Photo Teaser Blog Post
Source: dotSource

2018 is slowly but surely coming to an end. But preparations for 2019 are continuing to run at full speed. Even better? There’s still news to announce before the end of the year! True to the motto: Think about tomorrow, today. We’re giving all brands, retailers, and manufacturers the chance to do just that. At the Handelskraft Conference on the 28th of March 2019 at the Klassikstadt in Frankfurt am Main.

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Digital platforms – Challenges through new and disruptive business models [part 1]

Quelle: pixabay
Source: pixabay

At the end of September 2018, Microsoft, Adobe and SAP announced at Ignite Conference in Orlando that they would like to work closely together in the future. The aim of digital companies is to facilitate the exchange of customer data between different applications with the Open Data Initiative. The initiative is not limited to the solutions of the three companies, but should also be available to other providers. Microsoft hopes to develop the data exchange on its own cloud platform Azure. Adobe and SAP have also published their own cloud solutions for their systems in recent years. But isn’t the cloud Salesforce’s territory? Can SAP, Microsoft, and Adobe even use cloud computing?

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Verimi, netID, and the state – Current steps to a digital privacy future

User Data
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It’s the motto of business this year: The most traditional German companies have joined forces. We are talking about Allianz, Deutsche Bank, Hamburg’s major publisher Gruner + Jahr, and others. They are not merging, but they are currently piling up log-in platforms. The goal is clear: It’s all about snatching away or at least digging up the valuable user data from big overseas competitors — Facebook, Google, and Twitter. In theory, a good idea, the practice is unfortunately too small, as you will see. It’s time to think bigger so that we Europeans will not miss digital advances in line with data security.

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Introducing a PIM: Challenges for businesses

Photo by Brad Barmore on Unsplash
Photo by Brad Barmore on Unsplash

Due to ever-advancing digitisation and constantly changing customer requirements, companies are always facing new challenges. When looking for solutions, we’ve shown in previous posts what opportunities and benefits come with a PIM system.

Today, however, we’d like to show why a PIM system can help retailers and manufacturers meet their current challenges and emphasise the strategic role a PIM system plays within each organisation.

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Going green – Facebook and other tech companies invest in renewable energy

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A data scandal here, sinking user numbers there. It looks like Facebook is continuing down the path of bad press for the long-haul. But Facebook has something good to announce, which should at least make environmentalists happy, among all their critics.

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Give me feedback and I’ll give you what you need! Agile app development for next level personalisation

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Source: pexels

Software development without agile methods is like jogging without a fitness tracker: old-fashioned. It’s no different in app development. But it’s not the companies that are able to react quickly to market changes thanks to agile actions, but users who influence the app while it is being developed. Through early user feedback, developers can customise the app to taste, so that the target audience is as satisfied as possible.

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