Online marketing encompasses all marketing strategies which can be applied via the internet. These start with user-tailored emails and extend to strategies affecting a website, such as search engines optimisation. Online marketing is in a state of constant development with the latest new trends. Social networks and affiliate marketing are just as much part of the repertoire as native advertising or content marketing. Apart from e-commerce topics, the focus of our blog lies on current developments in the area of online marketing.
Through the integration of an e-commerce system, the way to new customer acquisition stands open for B2B marketers via online marketing. As long as the product data isn’t only visible to a closed user groups, the online shop can be optimised according to all SEO rules, assuring better rankings.
Thinking about emotion in e-commerce, it is easy to get caught up in clichés: Happiness and the mood for shopping always appear to go hand in hand. This may be true for usability and the user experience, however, looking at the emotions which make us reach for our (virtual) credit cards, it seems they are … Continue reading "There are many paths to the emotional customer approach"
Gary Vaynerchuk, entrepreneur and social media expert is stunned: 99 percent of marketers still run marketing and advertising as though it were 2004 not 2014 – via print, TV, radio, or billboards. He summarised what is catastrophic about this in the slideshare presentation below. Traditional channels are not half as valuable as they used to … Continue reading "Why marketing stagnated in 2004 (storytelling)"
The coverage of business pages on Facebook has been perceptibly sinking for some time. Why this is the case should be discussed elsewhere. What is more interesting is what businesses can do to become more relevant. (Enterprises lose reach on Facebook: The organic reach of contents of Facebook business sites (in % of fans)
The trend towards personalisation in e-commerce is picking up speed. It isn’t just been about location anymore. Customer address, as well as prices and products shown in the shop are increasingly being adjusted according to the situation and preferences of the customer. For instance, shops are optimised for the gender shopping there most often, prices … Continue reading "4 Ideas for more Personalisation in E-Commerce"
How do I create content in B2B? Not every product is attractive and has an exciting background story. This problem, which has already caused headaches in B2C, is even more prevalent in B2B. Most companies in this area can more or less be placed in the ‘boring industries’ category. How is it possible to create … Continue reading "B2B Marketing = Marketing Boring Products?"