Online marketing encompasses all marketing strategies which can be applied via the internet. These start with user-tailored emails and extend to strategies affecting a website, such as search engines optimisation. Online marketing is in a state of constant development with the latest new trends. Social networks and affiliate marketing are just as much part of the repertoire as native advertising or content marketing. Apart from e-commerce topics, the focus of our blog lies on current developments in the area of online marketing.
2018 is slowly but surely coming to an end. But preparations for 2019 are continuing to run at full speed. Even better? There’s still news to announce before the end of the year! True to the motto: Think about tomorrow, today. We’re giving all brands, retailers, and manufacturers the chance to do just that. At the Handelskraft Conference on the 28th of March 2019 at the Klassikstadt in Frankfurt am Main.
At the end of September 2018, Microsoft, Adobe and SAP announced at Ignite Conference in Orlando that they would like to work closely together in the future. The aim of digital companies is to facilitate the exchange of customer data between different applications with the Open Data Initiative. The initiative is not limited to the solutions of the three companies, but should also be available to other providers. Microsoft hopes to develop the data exchange on its own cloud platform Azure. Adobe and SAP have also published their own cloud solutions for their systems in recent years. But isn’t the cloud Salesforce’s territory? Can SAP, Microsoft, and Adobe even use cloud computing?
It’s the motto of business this year: The most traditional German companies have joined forces. We are talking about Allianz, Deutsche Bank, Hamburg’s major publisher Gruner + Jahr, and others. They are not merging, but they are currently piling up log-in platforms. The goal is clear: It’s all about snatching away or at least digging up the valuable user data from big overseas competitors — Facebook, Google, and Twitter. In theory, a good idea, the practice is unfortunately too small, as you will see. It’s time to think bigger so that we Europeans will not miss digital advances in line with data security.
Due to ever-advancing digitisation and constantly changing customer requirements, companies are always facing new challenges. When looking for solutions, we’ve shown in previous posts what opportunities and benefits come with a PIM system.
Today, however, we’d like to show why a PIM system can help retailers and manufacturers meet their current challenges and emphasise the strategic role a PIM system plays within each organisation.
A data scandal here, sinking user numbers there. It looks like Facebook is continuing down the path of bad press for the long-haul. But Facebook has something good to announce, which should at least make environmentalists happy, among all their critics.
Software development without agile methods is like jogging without a fitness tracker: old-fashioned. It’s no different in app development. But it’s not the companies that are able to react quickly to market changes thanks to agile actions, but users who influence the app while it is being developed. Through early user feedback, developers can customise the app to taste, so that the target audience is as satisfied as possible.
Brick by brick – What’s always important for the construction of a home is also true for the development and expansion of digital projects: Go step by step – because it’s no longer just about recognising that the future is digital. The foundation has been laid. In fact, it is the decisive steps after laying the foundation for further development and expansion. It is exactly at this point in the digital experience that we want to meet with the attendees at the Handelskraft Conference 2019 in Frankfurt am Main.
“Not without my smartphone” – This is how daily life in the age of mobile Internet is. We want to be online any time, anywhere. Over half of Germans now surf the web on the go – 30 per cent even daily. Mobile Internet consumption should continue to increase over the next few years. Users aren’t the only ones putting pressure on companies to optimise for mobile – Google is too.
Other mobile devices, like smartwatches and voice assistants, have changed user behaviour. Voice search, in particular, has been one of the biggest changes. By 2020, 50% of all Google searches should be based on voice input. It’s faster to say something than type with a keyboard, and users will still be able to find the information, the inspiration, or the products they want.
Google, we’re not getting any younger! Two decades have passed since the founding of the Internet giant. In our series »20 Years of Google«, we have looked at the history of the company in recent weeks. The »G« of »GAFA«, like others, started in the garage and in two decades changed the face of the Internet.
And end to their longstanding success probably won’t happen anytime soon, as Google, despite setbacks, manages to succeed overall.
Six or seven years ago, it was above all the older generations who were astonished by people staring at small electronic devices in subways, streets, and cafés. What are they doing? And why aren’t they reading newspapers or books? Just moving their thumbs over a screen almost to a rhythm.
The smartphone is probably one of the most important inventions of the 21st century for consumers… and unsurprisingly, Google is one of the drivers of this pocket-sized revolution. So, in the fifth article in the 20 years of Google series, we’ll explore the question of how a search engine company could develop software called Android, which millions of people use every day.
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