Online marketing encompasses all marketing strategies which can be applied via the internet. These start with user-tailored emails and extend to strategies affecting a website, such as search engines optimisation. Online marketing is in a state of constant development with the latest new trends. Social networks and affiliate marketing are just as much part of the repertoire as native advertising or content marketing. Apart from e-commerce topics, the focus of our blog lies on current developments in the area of online marketing.
Not only does shopping have to be faster, more personal and more exciting, it also has to be more sustainable and profitable. Ordering, trying it on, returning. This pattern is repeated far too often in Germany. To be exact: 487 million times.
Effectively dealing with the pandemic and mitigating the adverse effects of the economic shutdown is quite a challenge for leading companies: they have to cope with high financial losses while providing support for others. The last few months have shown how leading companies successfully and sometimes less successfully face up to their social responsibility, how … Continue reading "Crisis Management: Do’s & Don’ts for Good Publicity [5 Reading Tips]"
One does not have to participate in »Das perfekte Dinner« (The Perfect Dinner) to appreciate the value of good cookware. Amateur chefs all over the world know how annoying low-quality pots, pans and knives can be. Especially if they are treated a little harsher when cooking, they quickly get blunt blades or deep scratches, which … Continue reading "Tasty Content – Fissler Ensures »Made in Germany« Quality All Around [Success Story]"
Kickstarter is not only the name of the pioneering start-up from New York, but also the term for the type of financing that the American crowdfunding platform has introduced into global digital business. In light of current events, however, giving companies a kick start, i.e. providing support to get off to a flying start into … Continue reading "E-Commerce Quick & Easy – Get Started with the Salesforce B2C & B2B E-Commerce Packs!"