Reading Tips of the Week

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    Stationary retail finally keeps up with e-commerce [5 reading tips]

    Posted on 21. May 2018 by .
    store, showcase, open

    Source: pexels

    Online retail is continuing to grow in Germany. This increase can be felt in two main directions – on the one hand, the digitisation of stationary retailers and the considerable dominance of Amazon, on the other hand in the proliferation of smartphones in all day-to-day operations.

    This tendency covers the main points of the current survey of the retail association of Germany (HDE) “Onlinemonitor 2018”. We’ll summarise which trends are defining German online retail and which aspects retailers and manufacturers should pay particular attention to in order to master the digital transformation.

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    Will the blockchain bring an end to counterfeiting on marketplaces? [5 Reading Tips]

    Posted on 14. May 2018 by .
    Grafik:thisisbossi

    Photo: thisisbossi

    One of the most read articles on Handelskraft to this day is “Counterfeiting in E-Commerce: Why Does Amazon Have so Many Fakes?” (Only available in German) Three years after the fact, the topic has remained relevant. It was also noticeable during ECD18 in Munich.

    I cancelled my visit to re:publica18 because I was given the opportunity to host two panels on the main stage of ECD next to Dr. Armand Farsi and Alexander Graf. The focus of “Brand Cockpit 2020” was the future of brands on platforms as well as blockchain and entrepreneurship in the panel “The Customers of Tomorrow”

    A reason enough to look at the current state of marketplace business and to take take a look into the future after the reunion of platforms and brands.

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    The (e)-bike as a driver for new business models [5 reading tips]

    Posted on 30. April 2018 by .

    Photo by Berto Macario on Unsplash

    Photo by Berto Macario on Unsplash

    Mobility is progressing. People and data flow together on the way. New technological developments and changing digital lifestyles allow global society to be mobile and not stand still. The car has lost its traditional meaning and has turned into a rolling data vehicle, which offers more and more possible experiences. Meanwhile bikes are getting popular again.
     
    The bike market is on the moving and rapidly developing. Actually, it’s booming. According to Zweirad-Industrie-Verband (ZIV), 720,000 e-bikes were sold in Germany in the past year. The number of electric cars is, in 2018, much lower: 53,861.
     
    Biking is trendy and offers many benefits for users and business. Established companies and start-ups from various industries are currently competing with smart solutions to open up new business opportunities for e-bikes and freight bike fleets.

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    CRM is already the most important software for companies [5 reading tips]

    Posted on 16. April 2018 by .
    Quelle: arahan - Fotolia

    Source: arahan – Fotolia

    Tracing the customer journey is becoming more and more complicated as touchpoints, communication channels, and customer data have doubled. More and more companies are implementing CRM software, to effectively manage their tasks and strengthen customer relationships.

    Because of this, it’s not surprising that the CRM software market continues to grow rapidly, and that CRM software is becoming increasingly important to marketing departments. The leading provider, Salesforce, continues to grow. CRMs are already the most important tool for retailers, manufacturers, and brands. At least we can conclude that with the data from Gartner’s latest estimates.

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    Why should you implement visual content marketing? [5 Reading Tips]

    Posted on 19. March 2018 by .
    Photo by Alex Iby on Unsplash

    Photo by Alex Iby on Unsplash

    The here and now: We’re all busy and always seem to be running short on time. Consumers are looking for any kind of information with their cell phones, and they’re looking for an answer in the blink of an eye. Chop-chop! Google quickly recognised this need and has been refining their mobile image search for several months.

    Since last week, users looking for pictures are better able to see if the landing page can provide more relevant content related to their query. For this, Google offers image caption filters apart from the image badges, à la Pinterest. The goal is to guide the user to their desired search result even faster than before so that both the optimisation of the metadata and Google image search as a traffic source gain in importance.

    In the same way, the demands on visual content in both B2C and B2B are increasing. The challenge is to create high-quality, usable content, and strong visual means so that readers can quickly absorb the information and (in B2B) pass on relevant insights to the purchasing department.

    How exactly can merchants and manufacturers use visual content to generate more qualified leads and support the buying process?

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    AI taking over selection and placement of online advertising [5 reading tips]

    Posted on 12. March 2018 by .
    Quelle: pexels.com

    Source: pexels.com

    The power of artificial intelligence is raising expectations within retail. Consumers, retailers, and manufacturers rely on their advantages, namely cost reduction, productivity increase and process optimisation. And more and more departments are using intelligent software to increase their performance.

    AI applications are not just found in factories or warehouses. Online marketing and advertising activities can also be intelligently automated. Google recently launched the AdSense Auto Ads, a machine learning system for advertisers. This system not only determines the types of ads that each audience sees, but also how those ads are placed.

    In this way, Google wants to enablemarketers with its intelligent software, even without a lot of time and resources to reach the widest possible audience.

    The widespread use of auto ads could make them one of the most powerful AI developments available. Nevertheless, questions arise: What changes are there and what are the effects of their use?

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    AI and automation: Where does the future of the workplace lie? [5 Reading Tips]

    Posted on 26. February 2018 by .
    Photo by Samuel Zeller on Unsplash

    Photo by Samuel Zeller on Unsplash

    The dream of creating equal or even higher intelligence than humanity is a recurrent theme in books and films. Recently, however, it looks as though this moment will come closer and closer through “Sacred” automation. The buzz everyone’s talking about: AI, algorithms, machine learning. More and more intelligent software is taking care of that. This gives rise to great concern: Will AI take our jobs away? But I keep asking myself: Is this fear justified? What is the status quo and what should retailers and manufacturers pay attention to?
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    The sports and trade fair industries are taking digitisation seriously [5 reading tips]

    Posted on 19. February 2018 by .
    Photo by Johannes Waibel on Unsplash

    Photo by Johannes Waibel on Unsplash

    The outstanding performance of the German Olympic team at the Winter Games in the South Korean region of Pyeongchang is what everyone’s been talking about. Another reason for this, however, is the increasing digitisation of the sports industry, which is particularly relevant and present this year.

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    Intel’s smart glasses – will the smartphone be replaced soon? [5 Reading Tips]

    Posted on 12. February 2018 by .
    Intel Vaunt Smartphone Ablöse

    Source: The Verge

    In the last decade, the smartphone has become an everyday companion for excellence. The growth of computing power and storage, coupled with mostly reliable internet access, has allowed an app and services ecosystem to thrive with little competition.

    But despite ongoing improvements, much of the recent innovations in the smartphone environment are more incremental than revolutionary. Does the smartphone have to give way to another universal companion in the near future?

    Big hopes are already on wearables. But rather so far, smartwatches have prevailed as an extended arm to the smartphone. Switching to a tiny screen on your wrist is not an easy step, especially since there’s something to be desired in terms of usability.

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    The digitising of retail branches requires a technical masterpiece [5 Reading Tips]

    Posted on 5. February 2018 by .
    Quelle: Zara

    Source: Zara

    Physical locations, whether a pop-up store, showroom, or full-fledged flagship, are starting to gain importance again. Especially as marketing and service channels. Modern locations are digital, intelligent, and unique. They offer value to the customer through a skilful combination of staff and technology, that each channel could not reach by itself. Zara gets it, and demonstrated that they do, by opening their first ever temporary pop-up shop in London.

    What do stores offer their customers? What are, currently, the biggest challenges being faced and what solutions are already being implemented?

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