Social Commerce

Social commerce is the sale of your own products through communication with the customer. This can occur via social networks like Facebook or Pinterest, and through a review or comments system. The focus is on interaction and opening up new sales channels. Through the constructive criticism traders receive, they can improve their own shop, adjust their business model, or develop better customer service. Social commerce is therefore not just a means to an end, but brings the customer closer and improves internal processes through feedback.

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Snapchat are challenged to reinvent themselves to stay ahead of the curve

Posted on 6. April 2017 by .

Quelle: Pexels (bearbeitet von dotSource)

Quelle: Pexels (bearbeitet von dotSource)

From being a sexting app to going public. The meteoric rise of Snapchat left not only the youngest generation captivated, but also led to a redefinition of the social behaviour and cultural norms to the extent that Instagram, WhatsApp, and Facebook have cloned its hallmark “stories” feature.
 
This all-in assault on Evan Spiegel’s company, orchestrated by Marc Zuckerberg, coupled with the risks involved in the $3 billion IPO and the ephemeral loyalty that younger generations (Snapchat’s main target group) typically have to brands, makes the social media universe’s near future fascinating and intriguing. Does Snapchat set the foundations of the social media 4.0? Was the IPO a good decision? Does Snapchat have enough reaction capacity to counteract?

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What do bots have to do with fakeness in Internet? [5 Reading Tips]

Posted on 5. December 2016 by .
Quelle: pexels.com

Source: pexels.com

Bots started their activity in Internet in the early years of the World Wide Web and continued their evolution while modern search engines were emerging. Bots have always been there. However, it seems that we are starting to realise their presence, for better or worse, as a result of Donald Trump’s election victory and, in hindsight, the discovery of thousands of fake news that went viral on Facebook, Google, and Twitter, potentially giving Trump unfair advantage.

Behind the circulation of this misinformation are algorithms and bots, which can be configured with good or evil intentions. Spamming, scamming, and ads fraud are consequences of the activity of malign bots. However, bots are also very beneficial. Are bots blessing or curse? How can webmasters, social media, online retailers, and governments fight against this fakeness and misinformation spread?

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Attention: ‘Chat Bots’ might disrupt the social ecosystem

Posted on 5. April 2016 by .
© Igor Yaruta - Fotolia

© Igor Yaruta – Fotolia

The mobile commerce growth is dragging social media channels to a more relevant position within the marketing and sales strategies of every retailer. The customer is king in this digital panorama where personalization, curated shopping experiences, dash buttons and immediacy join together to come up with the term Instant Commerce as one of the pillars of the current social commerce trends. What’s next?

The ultimate trend in this area might be the so called ‘Chat Bots’ that are integrated in messaging platforms where the user’s experience is beyond texting, offering multiple services, such us making payments, booking a table or playing games. Their main advantages are its low price, its simplicity and its ubiquity. Chat Bots are about to disembark strongly than ever in the digital West by Facebook. Will be the predictions fulfilled?
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Instagram: The power of insta-images to sell lifestyles and increase brand-engagement

Posted on 9. March 2016 by .
© Kalim / Fotolia.com

© Kalim / Fotolia.com

Instagram has passed from being a simple photo-sharing app among friends to become a global community of consumers and brands. The social platform has been growing in the last two years at fast speed, exceeding the 400 million members and the most high-end brands are investing in reinforcing this powerful social engagement tool.

The saying “A picture is worth a thousands words” applies totally in Instagram. The social platform lets users play with images, short videos, and catchy descriptions or questions increasing each follower’s engagement, beating Facebook and Twitter.

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Instant Commerce: the power of personalised real-time commerce

Posted on 23. December 2015 by .
WhatsApp Instant Commerce

downloadsource.fr / Flickr.com

How far has e-commerce  already been? Following its fast path towards digital transformation even now the services and products can be ordered via Messenger or customers can receive advises in any phase of the purchase process via WhatsApp. These are the so-called concierge services.

The startups Magic and GoButler are competing currently for providing several services with the aim of helping customers as quickly and easy as possible. You only need to text and send an SMS with your current desire and location. The rest happens almost by magic: The desire has been met exactly how it has been made.

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Social Network Links – It Depends on the Branch

Posted on 24. June 2015 by .

Only 25% of marketers choose not to link to social media on their website. But it’s not how many websites link to social networks which is interesting, but what branches are doing it.
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Twitter CEO Costolo steps down – will “Not Google+” soon be followed by “Not Twitter”?

Posted on 15. June 2015 by .

We already said goodbye to Google+ last week. Sadly, it lost the fight against “Not Google+” and started slowly disappearing from the face of the earth.

Does this fate await Twitter as well? It just came out that Dick Costolo is leaving the company after consistently disappointing numbers. Looking at this 5 year old (!) parody, you realise that nothing much has changed. Twitter is good for…. ?


Facebook or YouTube? – You can’t even be sure here anymore!

Posted on 26. May 2015 by .
Grafik:Mike Mozart

Graphic:Mike Mozart

In Social media marketing, you often ask yourself which social network works best for what content. When it comes to video, marketers could rely on YouTube for years: a networked specialised in video, which generates lots of views and lots of clicks if all goes well. But these rosy days could be over soon…couldn’t they?

Because as we all know, you can share videos on Facebook. Everyone who scrolls through their Facebook feed from the comfort of the couch knows it: videos are played automatically, which means that you do what one or another to the end thanks to this auto-play function. What other tricks is Zuckerberg using to grasp the video throne, and does anyone have the slightest chance against Youtube?
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Social media – social status.

Posted on 15. May 2015 by .

Teens are mobile

We just published some thoughts in the difference in internet and TV use with adults from different socio-economic backgrounds, but what about the teens? About ¾ of teens these days (yes, I do feel old) have a smart phone and 91% of these go online with their mobile. We already noted that mobile internet access increases in the lower income bracket, and the situation is similar for teenagers. Nearly all African American youth – those statically most likely to belong to a low income household – access the internet via mobile vs. 91% and 90% of Hispanic and white teens respectively.

91% of Teens Use the Internet on a Mobile DeviceGraphic: pewinternet.org
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Autioning off BASIC Thinking #2 changes – nothing?

Posted on 6. May 2015 by .

basic thinking logo“That was it for BASIC Thinking!” “Again! (the oldies will remember)” has been called through the media in the past weeks. Now the auction, a bit strangely run by hood.de, has ended with a surprise: internet entrepreneur and investor Tim Schumacher gave the blog back to its previous publishers, after his winning bid of €27,223.

In a blog article, the publishers let us know how they are planning on using their second (the third for the blog): mobile design, fewer articles, which are supposed to be better quality for it. Instead of banner advertising, paid articles are supposed to cover refinancing. In the future, Editor in Chief Tobias Gillen will also take on the role of CEO and run the blog as a business. The only thing which stays the same is the writing team editorial team.

But will that be enough to lead the blog – once a cult under Robert Basic – to its old strengths?
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