Thanks to the wide spread of smartphones and mobile Internet, consumers are more accessible than ever and shopping takes place wherever consumers happen to be. Some facts indicate that mobile commerce is and will be the most important growth driver within e-commerce and that the smartphone is the cornerstone to succeed in an omnichannel world.
The figures are clear: The smartphone revenue is predicted to surpass tablet for the first time during this shopping season, the global mobile traffic grows unstoppably, and conversion rates are also enhanced as a result of the implementation of new customer experience models in which usability and web design, in all its forms, play an important role.
It is a fact that mobile impacts digital commerce and influences in-store purchases. A good mobile strategy can drive traffic and conversation rates. For instance, Zalando , Burberry , and Lensbest are doing very well in this respect. And Adidas has recently shown its commitment to this channel with the launch of its mobile Glitch-App in UK.
Therefore, the question here is not anymore whether or not a mobile commerce strategy is necessary, but how to implement it.
The essential guide to success in mobile commerce
In order to resolve this question properly, our updated white paper “Success in mobile commerce: Optimisation and best practices” aims precisely to give a comprehensive overview of the most important aspects to take into account to design and carry out a promising mobile strategy.
To do so it is primarily necessary to come up with a whole string of decisions and requirements that only an agency is able to manage properly:
- How often and why do my customers use a smartphone?
- What do my customers want? Mobile website or app?
- What are the differences between native, hybrid, or web apps?
- What determines mobile shop usability?
- How does responsive web design work?
- How does a mobile-optimised checkout process work?
- How can smooth performance be achieved?
- What are the main challenges of mobile payments?
By using a hands-on and simple approach, these and other relevant questions will be fully explained and answered along the pages of this essential mobile commerce guide.
Better be mobile first
On the basis that 6 out 10 consumers believe that their expectations of mobile experiences are not completely satisfied and that high performance is a must to not lose customers, this white paper gives shop operators ultimate tips for usability and optimisation of all forms of web design to beat the main pain point of mobile commerce: the current low conversion rates.
Furthermore, the most relevant facts and figures provided let readers know how the current state of mobile commerce is. There is also room for looking towards upcoming mobile trends and the challenges of mobile payments, which are being improved to conquer customers’ hearts. If you want to know the formula to win the mobile commerce race, download this whitepaper now for free! The update is currently available in German.
The act of paying is becoming cashless and invisible. The reason: the digitization of all processes in which the banal act of exchanging money for goods is involved and the emergence of streamlined payments, mobile payments, and cryptocurrencies. The rise of connected devices opens broad horizons making fin-tech a key player in the field of Internet of Things.
Imagine, future cars could perform payments to the charging station on your behalf. Are we ready to say goodbye to the deep-rooted gesture of counting cash and coins while queueing at the supermarket?
I type “Yapital” in my browser, the homepage is loading and, at first glance, my eyes look upon the following line: “Unfortunately we must inform you that Yapital is going to stop operating its cross-channel payments on the 31.01.2016”.
I still remember the day when Otto launched Yapital, the first European cashless cross-channel payment system. We were all looking forward to it because it was as if we were living through the beginning of a new era for E-Commerce. However, 2 years later, all hopes and expectations have been up in the air. Perhaps it was too early?
It seems to be trend as the moment, that old, well-established companies banding together in order to finally be able to challenge the large tech conglomerates. So the Pangea network, consisting of CNN, The Guardian, The Economist, The Financial Times and Reuters, is supposed to be standing against Facebook and Google.”United we stand” – that’s what the German banks are also thinking as they plan a conference on PayPal at the end (!) of the year.
Although the general mood is anything but positive. There has already been talk of a flop before it had even got started, which the banks could also do without. It isn’t even the late start of the proposed service which at fault in all this misery, but the banks’ lack of flexibility in these times of digitalisation. Could an online payment services from the German credit institutions become more successful than PayPal?
Amazon is often the non plus ultra in e-commerce, regardless of the area. But in the field of payment gateways, the Etail company recently had to concede a bitter defeat. In general, the struggle in the payment market is hard, and in Germany it is fuelled by the imminent revolution in the mobile payment sector.
Up to now, social network Twitter has focused on an unfiltered news stream…but these times appear to be over. Similarly to Facebook, particularly relevant Tweets disturb the chronological order. Even Tweets by people you don’t follow will reportedly turn up in your stream in the future.
In 2013 mobile brought both eBay and PayPal more turn-over than expected. Rather than 20 billion, eBay generated 22 billion US and PayPal made it to 27, rather than 20 billion. So far so good, but it could be better.
Investments in mobile and stationary trade are developing sluggishly and are becoming a milestone around the neck of fast growing company PayPal. After eBay successfully realigned itself with a focus on mobile three years ago, it was thought that the company’s future would lie here.