To summarise a trader comparison done in 141 cities: the ten most friendly traders are in Jena. Jena, the “the centre of digital commerce” took the lead among the middle German cities. In the categories: friendliness, quality of consultation, and value for money, owner-operated businesses got best ratings.
The upward trend is continuing with an increase of 0.4 percentage points. This is a really positive result for Jena when you think that not all cities can expect a positive trend in a repeat examination.
Marc Loibl, MF Consulting, head of the study
The fathers of the city and the local press (“Friendly traders work in Jena”) are celebrating, and the traders should also give themselves a pat on the back. So customers enjoy going into shops. Possible problems and development trends just have to be pushed aside here.
But from an e-commerce perspective, all this feel-good journalism makes me quite queazy: