E-Commerce (General)

The e-commerce branch encompasses all digital business traffic and is a branch for the future. Big players, such as Amazon, eBay or Alibaba are leading the way: if you want to sell products in the internet successfully, you need more than just a pretty online shop.
Progress is not stopping for B2B companies either, quite the opposite: the digital transformation is increasingly putting pressure on B2B companies to address the topic of e-commerce and online sales. In this context, e-commerce is not limited purely to sales, but also includes the customer journey, which begins with the marketing of a product and continues after the completion of a transaction.

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    Advantages of a product configurator as a digital consultant in B2B [Part 1]

    Posted on 14. March 2018 by .
    Quelle: fotolia

    Source: fotolia

    Customers are no longer satisfied with what’s standard. On the contrary: They expect customised products that reflect their own wishes or meet their specific needs. Product attributes such as colour, size, shape, features, and technical details can already be selected online, allowing customers to configure a tailor-made product. Responsible for this is the well-named online configurator.

    Their use in the automotive, furniture, and PC industry is particularly well established.

    The potential in the B2B sector is still largely unused, but it is enormous. In the first part of our two-part article series, we’ll show you the benefits of what an online product configurator can offer, with a particular focus on B2B applications.


    AI taking over selection and placement of online advertising [5 reading tips]

    Posted on 12. March 2018 by .
    Quelle: pexels.com

    Source: pexels.com

    The power of artificial intelligence is raising expectations within retail. Consumers, retailers, and manufacturers rely on their advantages, namely cost reduction, productivity increase and process optimisation. And more and more departments are using intelligent software to increase their performance.

    AI applications are not just found in factories or warehouses. Online marketing and advertising activities can also be intelligently automated. Google recently launched the AdSense Auto Ads, a machine learning system for advertisers. This system not only determines the types of ads that each audience sees, but also how those ads are placed.

    In this way, Google wants to enablemarketers with its intelligent software, even without a lot of time and resources to reach the widest possible audience.

    The widespread use of auto ads could make them one of the most powerful AI developments available. Nevertheless, questions arise: What changes are there and what are the effects of their use?


    Big data and AI – Where is the digital highway taking us?

    Posted on 7. March 2018 by .
    Photo by Joey Kyber on Unsplash

    Photo by Joey Kyber on Unsplash

    Big data and artificial intelligence are constantly discussed and were at the focus of Bitkom’s Big-Data.AI Summit. From February 28th to March 1st the town Hanau, Germany, was full of excitement as over 1,000 attendees came to learn about how the context of these two topics fit into not only their own work, but also how the market has changed or will change.

    Today, we’re putting aside buzzwords and diving into the real meaning of these emerging technologies. What should retailers and manufacturers be paying attention to turn piles of information into substantial value?

    Updated White Paper: Selecting E-Commerce Software – Comparing Providers and Technologies

    Posted on 28. February 2018 by .
    Source: dotSource

    Source: dotSource

    With new solutions bring more opportunity, whether your company is in the B2B, B2C, SME, or enterprise segment, if you want to bring sales of products online, you’ll need to select an e-commerce software that fulfils your needs. In fact, going forward, most consumers expect some type of online presence of their favourite products, from local mom and pop shops to large corporate enterprises.

    To help succeed with such a digital transformation companies are now using e-commerce systems to allow sales to those near and far from their physical branch locations. In fact, the choice of making the right decision for your future e-commerce software is comparable to choosing the right physical location of retail location.


    AI and automation: Where does the future of the workplace lie? [5 Reading Tips]

    Posted on 26. February 2018 by .
    Photo by Samuel Zeller on Unsplash

    Photo by Samuel Zeller on Unsplash

    The dream of creating equal or even higher intelligence than humanity is a recurrent theme in books and films. Recently, however, it looks as though this moment will come closer and closer through “Sacred” automation. The buzz everyone’s talking about: AI, algorithms, machine learning. More and more intelligent software is taking care of that. This gives rise to great concern: Will AI take our jobs away? But I keep asking myself: Is this fear justified? What is the status quo and what should retailers and manufacturers pay attention to?

    The sports and trade fair industries are taking digitisation seriously [5 reading tips]

    Posted on 19. February 2018 by .
    Photo by Johannes Waibel on Unsplash

    Photo by Johannes Waibel on Unsplash

    The outstanding performance of the German Olympic team at the Winter Games in the South Korean region of Pyeongchang is what everyone’s been talking about. Another reason for this, however, is the increasing digitisation of the sports industry, which is particularly relevant and present this year.


    Handelskraft Conference 2018 – Get your Ticket now! [Last Call]

    Posted on 14. February 2018 by .
    Handelskraft Conference Munich

    Handelskraft Conference on the 20th of February 2018 in Munich – Get your ticket now!

    On the 20th February, the time has come again: With trends, best practices and new impulses, we are finding new paths for successful retail. Get one of the remaining tickets for Handelkraft 2018 in Munich and look forward to visionary keynotes and inspiring sessions, stimulating exchange and a fascinating supporting programme.


    Intel’s smart glasses – will the smartphone be replaced soon? [5 Reading Tips]

    Posted on 12. February 2018 by .
    Intel Vaunt Smartphone Ablöse

    Source: The Verge

    In the last decade, the smartphone has become an everyday companion for excellence. The growth of computing power and storage, coupled with mostly reliable internet access, has allowed an app and services ecosystem to thrive with little competition.

    But despite ongoing improvements, much of the recent innovations in the smartphone environment are more incremental than revolutionary. Does the smartphone have to give way to another universal companion in the near future?

    Big hopes are already on wearables. But rather so far, smartwatches have prevailed as an extended arm to the smartphone. Switching to a tiny screen on your wrist is not an easy step, especially since there’s something to be desired in terms of usability.


    Strategy rumor mill: What are Apple, SAP, and Microsoft doing this year?

    Posted on 8. February 2018 by .
    Grafik:Star Trek

    Photo: Star Trek

    Everyone knows someone who has an iPhone. Everyone knows someone who has a device running Windows. Everyone knows someone who uses SAP products at work. So far so good. When it comes to digitising, you can’t really teach SAP, Apple, and Microsoft that much. Nevertheless, all three companies have, in recent years, slept on something.

    And in different areas. While Apple has driven their in-house car project against the wall, Microsoft is still trying to become top of the class in the gaming industry, and SAP dreams of a relaxed life in the cloud. 2018 could be the year of major strategic decisions for these three big players. Which acquisitions, decisions, or ideas can we expect in 2018?

    The digitising of retail branches requires a technical masterpiece [5 Reading Tips]

    Posted on 5. February 2018 by .
    Quelle: Zara

    Source: Zara

    Physical locations, whether a pop-up store, showroom, or full-fledged flagship, are starting to gain importance again. Especially as marketing and service channels. Modern locations are digital, intelligent, and unique. They offer value to the customer through a skilful combination of staff and technology, that each channel could not reach by itself. Zara gets it, and demonstrated that they do, by opening their first ever temporary pop-up shop in London.

    What do stores offer their customers? What are, currently, the biggest challenges being faced and what solutions are already being implemented?


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