Big data and artificial intelligence are constantly discussed and were at the focus of Bitkom’s Big-Data.AI Summit. From February 28th to March 1st the town Hanau, Germany, was full of excitement as over 1,000 attendees came to learn about how the context of these two topics fit into not only their own work, but also how the market has changed or will change.
Today, we’re putting aside buzzwords and diving into the real meaning of these emerging technologies. What should retailers and manufacturers be paying attention to turn piles of information into substantial value?
»Using trends – spotting them and acting on them – can be a simple and powerful way for businesses to use change to their advantage« – Handelskraft Speaker David Mattin in Interview
At the Handelskraft Conference on the 20th of February 2018 so many new paths to successful retail will be discussed. With trends, best practices, and new impulses, we want to talk about real business and tell real stories about the digital reality and its challenges.
This reality is deeply influenced by the change and the increasing automation and digitising of all processes and relationships in everyday life. As a result, communication between consumers and brands will continue to evolve, increasing customer demands and expectations.
In fact, David Mattin (TrendWatching) will tell us in his session at Handelskraft Conference 2018 «Digital Innovation for Humans – Four Digital-Fueled Consumer Trends for 2018 and Beyond» how crucial AI will be in a connected world and how to cope with the flood of new innovations and mega-trends we can all use on a daily basis, use them to strengthen our own company.
But even this new status quo has effects that companies should not ignore. In an interview with Handelskraft, David Mattin explains which consumer trend will be particularly influential in 2018 and why retailers should keep an eye on them.
Retailers and manufacturers must break new ground to assert themselves against the competition in the market: Business models must be adapted, strategies rethought, and technical platforms developed further.
No digital project has to follow a straight and narrow path – most of them are more reminiscent of an adventurous off-road track. In order to reach the checkpoints, you need the right equipment and knowledge. This is what we want to offer our participants at the Handelskraft Conference.
Furthermore, live simultaneous English translation will be available for our international guests for the first time!
Smartly connecting the dots to succeed in the data era – A look back to the International VDI Congress on IoT
With an increasingly connected world, the Internet of Things (IoT) has become more than a buzzword. High expectations have been raised, but also many questions are coming up. To respond to many of these questions and discuss the real potential of this technology, the first International VDI Congress on IoT took place in Berlin during 13-14 of December.
According to McKinsey, IoT has a potential economic impact of $2.7-6.2 trillion until 2025. Taking this into account, the general feeling that I could perceive during this 2-day congress was a mixture of excitement and scepticism.
“Investing in traffic generation is pointless when too few visitors can find the right product” – Interview with Handelskraft Speaker Daniel Planert from FACT-Finder
Nowadays, when people need answers they often do not read books or ask their relatives, they just go straight away to google it. No matter the question you drop, the search engine always gives you some feedback and consequently people are more happy and convinced.
Because of the strong competition, the same scenario has also transferred to online shops. An on-site search solution is gaining importance not only to stand out the crowd but also to address the need to give instantaneously answers to the customers; especially when they do not know exactly which product they are looking for and just have a vague idea.
That is how a quality on-site search can be the passport to obtain a purchase and to gain a satisfied customer. This solution can guide the customer to the right product and help finally to choose the most suitable product and value for money in the blink of an eye: name, photo, amount of available items, price and color options. Quick inspiration, selection and order placed.
dotSource turned 10 years old exactly one month ago and, as a culmination of this important date for us, we have booked for you this journey, that has as a next stop our fabulous birthday party, with a big cake included, of course, prominent guests and a distinctly fresh and innovative spirit along the different spaces of our headquarters in Jena.
Are you ready for the trip? We present you a dynamic and energised office tour through our ten year history which will make you understand the pillars on which our digital success has been built and especially where we are heading! So, fasten your seat bells, open your eyes and off you go!
Knock Knock! Don’t think this journey has finished. The year has just started so please don’t switch off… next stop… #HK16
“I don’t know any company that is more customer-friendly than Amazon. That’s the crucial competitive advantage” – Interview with Handelskraft Speaker and E-Commerce Consultant Adrian Hotz
Is it a bird? Is it a plane? No, it’s Superman! What the world saviour from planet Krypton is to the league of superheroes, Amazon is to online retail. Is it a retailer? Is it a marketplace? Or is it a world-dominating system? Whatever the answer might be, there’s no name closer related to the concept of online retailing and more positively rated than Amazon. This is the challenge for all other retailers. An apparently hopeless battle – David versus Goliath – for market shares and customers.
What does that mean for all non-Superman online retailers? The good news is that they can still lead a successful existence as Batman, The Flash, or Wonder Woman. So there are indeed ideas how to coexist with Amazon.
In an interview with Handelskraft, Adrian Hotz, founder of Adrian Hotz E-Commerce-Beratung and editor of www.insideecommerce.de, explains how the Amazon ecosystem attracts customers and what retailers can learn from this. He will host a session on this topic at our Handelskraft Conference 2016, so you can get the whole insights on Thursday, February 18.
Looking back, it seems easy what we have done in the last decade, but it is not. We have grown up but our soul is still very young. Our mindset is the present because is still the day one in digital commerce for us. We build up the future developing constantly new ideas, progressing and striving to improve. These facts, together with the talent of our already 120 staff, will lead us to boost and evolve new entrepreneurial dimensions to continue delivering excellent services and innovative solutions.
Returns kill profit, customers are making cheekier use of returns policies, and the post office favours Amazon? The world of logistics doesn’t have this much of a black view of e-commerce, as the Logistics & Returns conference last week in Neuss showed.
Within a small framework, this important topic was discussed from all sides, with a stronger focus on multichannel. After all, no other trend makes the lives of traders and logistics providers as difficult (and exciting) as this one does.
The conference was attended by representatives from Hugo Boss, Hornbach, Navabi through to Peter Hahn. International speakers from China, the UK and Australia made sure the agenda was varied.
Logistics and returns: a sexy topic? Actually – yes! 🙂