Best Practice

Our best practice posts contain examples for well-implemented business models, a professional approach to problems, or intelligently packaged marketing campaigns. Both the procedure and the implementation of certain, less well-known, strategies are introduced with concrete examples. This allows companies to become familiar with the use of new methods and means, so that their own campaigns or implementation in the area of marketing or e-commerce will be just as successful.

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4 perspectives to drive sales in the online cosmetic market [5 Reading Tips]

Posted on 17. July 2017 by .



Nowadays, consumers can order almost everything online: lingerie, shoes, medicin, and glasses. You also can shop beauty and healthcare products, whose online turnover is expected to grow more than 8 per cent, annually between 2009 and 2019.
This means the beauty and healthcare industry is taking the leap into the Internet determinedly by leveraging the potential of this channel with new technologies like artificial intelligence and augmented reality. The main objectives: deliver great personalised customer experiences and differentiate from the competitors.
How do beauty brands and retailers successfully engage with their customers? How do they answer their customers’ demands? Can brands and retailers of other industries benefit from online cosmetics success stories?


Updated white paper: »E-Commerce Potential in B2B – What can e-commerce and m-commerce do for your business?«

Posted on 2. February 2017 by .

The Internet has been made not only for B2C purposes. The expansion and growth of Amazon Business and Alibaba proved it. It was a matter of time that B2B companies also embraced the digitalisation of marketing and sales and influenced how sellers and buyers interact. According to a Forrester Research, 93 percent of B2B buyers prefer to buy online once they have decided what to buy.

In this context of digital transformation, leading B2B companies now give high priority to e-commerce and m-commerce, and use the same weapons as their B2C counterparts to continue growing and offer value added.


6 tips to succeed in social selling

Posted on 20. October 2016 by .
Quelle: Antonioguillem - Fotolia

Quelle: Antonioguillem – Fotolia

The classic customer journey is evolving. B2B and BSC buyers spend more time online than ever, use social media for researching and scoping and are ready to make informed purchasing decisions even before sellers contact them. They are difficult to convince and become a formidable force against ads. That’s why social selling is gaining momentum.

Olympics 2016: Was it possible to succeed under #Rule40? [Recap]

Posted on 23. August 2016 by .



The Olympic Flame was blown out, terminating the XXXI Olympiad (Rio 2016) and handing over to Tokyo 2020. These Summer Games, the first in South America, will be remembered for the contrast between lights and shadows. On the one hand, the glory won by Michael Phelps, Simone Biles, Usain Bolt, the amazing cross-channel media coverages and the takeaways given by inspirational stories. On the other side, however, the virus Zika, the green pools, the scandal of the US swimmers headed by Lochte, the echoes of doping and corruption and, of course, the #Rule40 revealed what mistakes should not be made in the digital era and what problems should not come up during such kind of event, but also what best practices should be followed.
As we already explained in the preview article, the relaxation of #Rule40 by the IOC, although it meant to take a step forward in the rights of those non-sponsor brands that have a contract with an Olympic athlete, forced those brands to come up with inventive concepts and stimulate their creativity to make profit and stand out without mentioning, even vaguely, any intellectual property content related to the Games. With the rules laid down, did anyone fulfil these expectations? Were there brands which deserve the gold medal in smartness? Let’s see!

Euro 2016: the winners and losers of the digital landscape

Posted on 12. July 2016 by .


After 31 days and 51 matches, Portugal has been the squad who won glory and the hard-fought European championship. Accompanied by thousands of fans at the stadiums and millions more around the globe, viral video campaigns, world trending topics and sounded memes the main event of 2016’s summer is over. Parallel, unexpected brands won the battle in the internet, getting more notoriety than their competitors and standing out the crowd with their eye-catching online actions.

Still excited of the exciting finale of the UEFA Euro 2016, it is time to take stock of the fierce competition, both in the grass and the Internet, and determine which brands and retailers have been the Iceland and Wales squads of the tournament, which ones have fulfilled the expectations, like Portugal and France, and which ones have failed in their strategy resoundingly, like Spain or England.

Shopping experience that rocks: dotSource adjusts MUSIC STORE’S amplifiers.

Posted on 16. February 2016 by .
© Ana Blazic Pavlovic / Adobe Stock

© Ana Blazic Pavlovic / Adobe Stock

Musicians know the nebulous phrases when striving for perfect and unique sound. The Guitar’s not muddy enough. The kick drum is too punchy. The sizzle in the high ends must sound like an 80s Roland Synth. Unsurprisingly, MUSIC STORE’s requirements were ambitious: Transmit Rock’n’Roll wherever you are at its best performance!

logo_musicstore_smallMUSIC STORE is one of the ten largest music retailers worldwide. This retailer offers everything needed live on stage, in the studio, or at home. The online shop satisfies demanding and ambitious artists, producers, and professionals in more than 30 countries and 10 languages, with a wide range of products such as instruments, sound and lighting systems, stage, studio, and DJ equipment, as well as sheet music and accessories.

Customer retention: remember that?

Posted on 13. April 2015 by .
Young people browsing internet in a restaurant

Photo: konradbak

Customer retention is one of those topics which keeps cropping up because, let’s face it, finding customers, getting them to buy stuff online, and making sure they keeping buying stuff online is what e-commerce is about. Easily said, difficult to do.

It’s a complex business, which is influenced by numerous factors and plagued by its own set of challenges. One of the major the problems facing businesses is the gap between their perception of what consumers want and what the consumer actually wants. Here are a few impulses I got from reading the recent IBM study “From Social Media to Social CRM”. Maybe they will help gear up your thinking on the topic as well.


Just have it done – service in e-commerce

Posted on 1. April 2015 by .

Einfach machen lassen LogoOn site service is one of the last true advantages of stationary trade. Not for much longer, if the founders of have anything to do with it. The young German company from Rostock have made it their aim to close the service gap in online trade by allowing services to be booked with the product in the online store for a fixed price.

Best Practice: SNKRS – content commerce perfectly staged

Posted on 27. March 2015 by .
Grafik:Leo Hidalgo

Graphic:Leo Hidalgo

Content commerce and mobile commerce are the trends of 2015 and beyond. No wonder companies make the effort of trying to combine the two well. A lot comes together: storytelling, realtime personalisation and connections on social media channels. With the SNKRS App on the iPhone at least, showed what a successful fusion of content and mobile can look like.

Best Practice: Dealing with Problems

Posted on 11. June 2014 by .

Wein + Vinos Logo
It is not just at Zappos that everything is about customer service. Wein & Vinos, Germany’s largest online wholesalers of Spanish wines have set the goal of making all customers happy.

It is tragic when, despite this, every shipping deal’s nightmare comes true. They only wanted to do something good for themselves and their customers, by switching to a Magento shop after 16 years of in-house development and bringing their software and inventory management systems up to date.

Because of technical difficulties Christmas sales sank into chaos. Even the customers were not spared. They received wine they hadn’t ordered, deliveries for the holidays arrived late or not at all, and larger orders were delivered in lots of small parcels.

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