Best Practice

Our best practice posts contain examples for well-implemented business models, a professional approach to problems, or intelligently packaged marketing campaigns. Both the procedure and the implementation of certain, less well-known, strategies are introduced with concrete examples. This allows companies to become familiar with the use of new methods and means, so that their own campaigns or implementation in the area of marketing or e-commerce will be just as successful.

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    B2B marketplace for trade fair services – Online Order System on SAP Hybris is live

    Posted on 3. May 2018 by .

    Bild: Messe Düsseldorf

    Photo: Messe Düsseldorf

    From February 27 to March 1, 2018, “EuroCIS – The Leading Trade Fair for Retail Technology” took place in Düsseldorf. The fair, which presents different technology solutions every year, should make retail more convenient – With new various payment solutions, self-checkout systems for employee-less stores, and smart price tags – This was not just thematically interesting for us, but above all, an opportunity to look behind the scenes at the value of such solutions. At the same time, the event was also the premier of the new Online Order System (OOS), the in-house solution for the distribution of trade fair services.

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    Advantages of a product configurator as a digital consultant in B2B [Part 1]

    Posted on 14. March 2018 by .
    Quelle: fotolia

    Source: fotolia

    Customers are no longer satisfied with what’s standard. On the contrary: They expect customised products that reflect their own wishes or meet their specific needs. Product attributes such as colour, size, shape, features, and technical details can already be selected online, allowing customers to configure a tailor-made product. Responsible for this is the well-named online configurator.

    Their use in the automotive, furniture, and PC industry is particularly well established.

    The potential in the B2B sector is still largely unused, but it is enormous. In the first part of our two-part article series, we’ll show you the benefits of what an online product configurator can offer, with a particular focus on B2B applications.

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    »Using trends – spotting them and acting on them – can be a simple and powerful way for businesses to use change to their advantage« – Handelskraft Speaker David Mattin in Interview

    Posted on 1. February 2018 by .
    David Mattin (Grafik: dotSource)

    David Mattin (Graphic: dotSource)

    At the Handelskraft Conference on the 20th of February 2018 so many new paths to successful retail will be discussed. With trends, best practices, and new impulses, we want to talk about real business and tell real stories about the digital reality and its challenges.

    This reality is deeply influenced by the change and the increasing automation and digitising of all processes and relationships in everyday life. As a result, communication between consumers and brands will continue to evolve, increasing customer demands and expectations.

    In fact, David Mattin (TrendWatching) will tell us in his session at Handelskraft Conference 2018 «Digital Innovation for Humans – Four Digital-Fueled Consumer Trends for 2018 and Beyond» how crucial AI will be in a connected world and how to cope with the flood of new innovations and mega-trends we can all use on a daily basis, use them to strengthen our own company.

    But even this new status quo has effects that companies should not ignore. In an interview with Handelskraft, David Mattin explains which consumer trend will be particularly influential in 2018 and why retailers should keep an eye on them.

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    4 perspectives to drive sales in the online cosmetic market [5 Reading Tips]

    Posted on 17. July 2017 by .

    Quelle: pexels.com

    Quelle: pexels.com

    Nowadays, consumers can order almost everything online: lingerie, shoes, medicin, and glasses. You also can shop beauty and healthcare products, whose online turnover is expected to grow more than 8 per cent, annually between 2009 and 2019.
     
    This means the beauty and healthcare industry is taking the leap into the Internet determinedly by leveraging the potential of this channel with new technologies like artificial intelligence and augmented reality. The main objectives: deliver great personalised customer experiences and differentiate from the competitors.
     
    How do beauty brands and retailers successfully engage with their customers? How do they answer their customers’ demands? Can brands and retailers of other industries benefit from online cosmetics success stories?

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    Updated white paper: »E-Commerce Potential in B2B – What can e-commerce and m-commerce do for your business?«

    Posted on 2. February 2017 by .
    B2Bcover2_small

    The Internet has been made not only for B2C purposes. The expansion and growth of Amazon Business and Alibaba proved it. It was a matter of time that B2B companies also embraced the digitalisation of marketing and sales and influenced how sellers and buyers interact. According to a Forrester Research, 93 percent of B2B buyers prefer to buy online once they have decided what to buy.

    In this context of digital transformation, leading B2B companies now give high priority to e-commerce and m-commerce, and use the same weapons as their B2C counterparts to continue growing and offer value added.

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    6 tips to succeed in social selling

    Posted on 20. October 2016 by .
    Quelle: Antonioguillem - Fotolia

    Quelle: Antonioguillem – Fotolia

    The classic customer journey is evolving. B2B and BSC buyers spend more time online than ever, use social media for researching and scoping and are ready to make informed purchasing decisions even before sellers contact them. They are difficult to convince and become a formidable force against ads. That’s why social selling is gaining momentum.
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    Olympics 2016: Was it possible to succeed under #Rule40? [Recap]

    Posted on 23. August 2016 by .

    Source: pexels.com

    Source: pexels.com

    The Olympic Flame was blown out, terminating the XXXI Olympiad (Rio 2016) and handing over to Tokyo 2020. These Summer Games, the first in South America, will be remembered for the contrast between lights and shadows. On the one hand, the glory won by Michael Phelps, Simone Biles, Usain Bolt, the amazing cross-channel media coverages and the takeaways given by inspirational stories. On the other side, however, the virus Zika, the green pools, the scandal of the US swimmers headed by Lochte, the echoes of doping and corruption and, of course, the #Rule40 revealed what mistakes should not be made in the digital era and what problems should not come up during such kind of event, but also what best practices should be followed.
     
    As we already explained in the preview article, the relaxation of #Rule40 by the IOC, although it meant to take a step forward in the rights of those non-sponsor brands that have a contract with an Olympic athlete, forced those brands to come up with inventive concepts and stimulate their creativity to make profit and stand out without mentioning, even vaguely, any intellectual property content related to the Games. With the rules laid down, did anyone fulfil these expectations? Were there brands which deserve the gold medal in smartness? Let’s see!
     
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    Euro 2016: the winners and losers of the digital landscape

    Posted on 12. July 2016 by .
    Source: pexels.com

    Source: pexels.com

    After 31 days and 51 matches, Portugal has been the squad who won glory and the hard-fought European championship. Accompanied by thousands of fans at the stadiums and millions more around the globe, viral video campaigns, world trending topics and sounded memes the main event of 2016’s summer is over. Parallel, unexpected brands won the battle in the internet, getting more notoriety than their competitors and standing out the crowd with their eye-catching online actions.

    Still excited of the exciting finale of the UEFA Euro 2016, it is time to take stock of the fierce competition, both in the grass and the Internet, and determine which brands and retailers have been the Iceland and Wales squads of the tournament, which ones have fulfilled the expectations, like Portugal and France, and which ones have failed in their strategy resoundingly, like Spain or England.
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    Shopping experience that rocks: dotSource adjusts MUSIC STORE’S amplifiers.

    Posted on 16. February 2016 by .
    © Ana Blazic Pavlovic / Adobe Stock

    © Ana Blazic Pavlovic / Adobe Stock

    Musicians know the nebulous phrases when striving for perfect and unique sound. The Guitar’s not muddy enough. The kick drum is too punchy. The sizzle in the high ends must sound like an 80s Roland Synth. Unsurprisingly, MUSIC STORE’s requirements were ambitious: Transmit Rock’n’Roll wherever you are at its best performance!

    logo_musicstore_smallMUSIC STORE is one of the ten largest music retailers worldwide. This retailer offers everything needed live on stage, in the studio, or at home. The online shop Musicstore.de satisfies demanding and ambitious artists, producers, and professionals in more than 30 countries and 10 languages, with a wide range of products such as instruments, sound and lighting systems, stage, studio, and DJ equipment, as well as sheet music and accessories.
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    Customer retention: remember that?

    Posted on 13. April 2015 by .
    Young people browsing internet in a restaurant

    Photo: konradbak

    Customer retention is one of those topics which keeps cropping up because, let’s face it, finding customers, getting them to buy stuff online, and making sure they keeping buying stuff online is what e-commerce is about. Easily said, difficult to do.

    It’s a complex business, which is influenced by numerous factors and plagued by its own set of challenges. One of the major the problems facing businesses is the gap between their perception of what consumers want and what the consumer actually wants. Here are a few impulses I got from reading the recent IBM study “From Social Media to Social CRM”. Maybe they will help gear up your thinking on the topic as well.

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