Updated white paper: »E-Commerce Potential in B2B – What can e-commerce and m-commerce do for your business?«
The Internet has been made not only for B2C purposes. The expansion and growth of Amazon Business and Alibaba proved it. It was a matter of time that B2B companies also embraced the digitalisation of marketing and sales and influenced how sellers and buyers interact. According to a Forrester Research, 93 percent of B2B buyers prefer to buy online once they have decided what to buy.
In this context of digital transformation, leading B2B companies now give high priority to e-commerce and m-commerce, and use the same weapons as their B2C counterparts to continue growing and offer value added.