Allgemein

Here you can find posts about the topic Allgemein.
Category search
Search this category.

From apps through platforms to chatbots – A glimpse of the future of e-commerce [5 Reading Tips]

Posted on 19. June 2017 by .

Quelle: Pexels.com

Quelle: Pexels.com

Spring is always the chosen season for tech giants to present their latest developments and products and to transmit, especially to developers, their current and future line of thought. Facebook, Google and more recently Apple have made clear what their greatest bet is: Artificial Intelligence (AI).
 
This promising core technology can be applied in many ways, but it seems many efforts are focused in one direction: to facilitate valuable and natural conversations between people and businesses within a single platform, thereby capitalising the greater popularity of a few core apps. Does this mean that the end of app stores is closer than ever?

More


How digital is the German DIY retail market? [5 Reading Tips]

Posted on 29. May 2017 by .

Quelle: pexels.com

Quelle: pexels.com

Now that the good weather has come to stay, it is the moment to tune private gardens and houses to enjoy the outdoors. The search for colourful flowers and appropriate flower pots is endless. Balconies are decked out with trendy decorative objects. New furniture is needed for spending the most memorable nights by moonlight and grills are the star products.
 

Many of these purchases are made online but how solid is the digitalisation of German DIY stores? How is the DIY online sector evolving? Who are the leaders and what are the pain points?

More


Visual search – The ultimate success formula to boost e-commerce [5 Reading Tips]

Posted on 22. May 2017 by .

Quelle: pexels.com

Quelle: pexels.com

One of the earliest stages of the customer journey is currently undergoing a process of transformation. It seems like the days when typing a product name into the search bar was the norm will soon be over. The art of searching could soon be driven by visual language rather than words, taking online shopping to the next level.
 
Google, Pinterest, Zalando and more recently Wayfair are making big steps to leverage visual search technologies and, honestly, the new functionalities are quite promising. Will visual search (more than voice search) catch on in e-commerce?

More


Welcome to the API economy! [5 Reading Tips]

Posted on 15. May 2017 by .

Quelle: pexels.com

Quelle: pexels.com

PayPal is integrated into every online shop. It is ubiquitous and enables transactions to be driven from anywhere. The online shop just needs to integrate the PayPal API. The benefits are mutual. On the one hand, a popular and easy payment method is available for customers. On the other hand, an increase in PayPal’s brand awareness is achieved. Microsoft Translator APIs also enable businesses to add end-to-end, real-time, speech translations to their applications or services.
 
The possibility of integrating a third party’s APIs into a system, app or protocol helps companies to orientate their digital business towards a more customer-centric approach or even towards the creation of new business models. Why is the API economy on the rise?

More


Snapchat are challenged to reinvent themselves to stay ahead of the curve

Posted on 6. April 2017 by .

Quelle: Pexels (bearbeitet von dotSource)

Quelle: Pexels (bearbeitet von dotSource)

From being a sexting app to going public. The meteoric rise of Snapchat left not only the youngest generation captivated, but also led to a redefinition of the social behaviour and cultural norms to the extent that Instagram, WhatsApp, and Facebook have cloned its hallmark “stories” feature.
 
This all-in assault on Evan Spiegel’s company, orchestrated by Marc Zuckerberg, coupled with the risks involved in the $3 billion IPO and the ephemeral loyalty that younger generations (Snapchat’s main target group) typically have to brands, makes the social media universe’s near future fascinating and intriguing. Does Snapchat set the foundations of the social media 4.0? Was the IPO a good decision? Does Snapchat have enough reaction capacity to counteract?

More


3 use cases where video content makes more than a difference! [5 Reading Tips]

Posted on 3. April 2017 by .

Quelle: pexels.com

Quelle: pexels.com

Videos have become one of the hottest trends in e-commerce. All social media platforms have been focusing all their efforts on integrating this format entirely. Users and companies not only have the option to upload a video, but also to broadcast live, in full HD and in 360 degree. Even snapchat-like short-lived videos, the popular “stories”, have been replicated in every social media platform, and even in a messaging app (WhatsApp) recently.
 
But videos are not only used in social media, but also in online shops to facilitate easier, faster, and better informed purchase decisions. However, not anything goes. Videos should be used wisely.

More


Digital advertisement also goes mobile [5 Reading Tips]

Posted on 27. March 2017 by .

Quelle: pexels.com

Quelle: pexels.com

The German digital advertising market continues to grow at a steady pace. So much so that, the predictions for this year, if confirmed, can reach historic figures. According to the American market research firm eMarketer, mobile ad spending in Germany will get the largest share of digital ad investments for the first time by the end of this year.
 
However, this information doesn’t catch us by surprise. The question here is not if, but how advertisers can optimise and make their ads relevant for their target group because that’s where they are currently failing.

More


WhatsApp for businesses in test phase – Looking at the Internet of Things [5 Reading Tips]

Posted on 20. March 2017 by .

Quelle: pexels.com

Quelle: pexels.com

It is not a secret that WhatsApp has been exploring ways to profit from its customer base (1,2 billion active users worldwide) since it was acquired by Facebook for $19 billion three years ago. However, no business development had been reported until last week, when it came to our attention that a Whatsapp version for businesses is in the test phase.
 
Will the mobile messaging app find the way for monetization with this move? Has WhatsApp anything else in mind, like making the most of artificial intelligence advancements or, what is more decisive, fullly getting into the Internet of Things ecosystem?

More


Getting to know Alexa: the long way towards full adoption and understanding | Part 2

Posted on 9. March 2017 by .

Quelle: Amazon

Source: Screenshot taken from an Amazon’s Video

Excitement, entertainment, and nonsense are the best words to describe our first feelings about the first contact we made with Alexa, Amazon‘s voice-controlled AI assistant that is integrated into Amazon Echo and Echo Dot.
 
After testing the most operative part of the device, it is the turn for evaluating Alexa’s communication and self-learning skills. How smart is Alexa? Does she learn from mistakes? Is the communication process natural and seamless?

More


4 trends that go beyond mobile and should not be missed out [5 Reading Tips]

Posted on 6. March 2017 by .

Quelle: Dino Quinzani & pexels.com (bearbeitet von dotSource)

Source: Dino Quinzani & pexels.com (edited by dotSource)

Last week a new edition of the Mobile World Congress took place in Barcelona to present the latest trends in the mobile industry. Although this year there were neither many stellar presentations of gadgets nor excessively prominent visitors , it can be said that mobile is the connecting element in which advanced technologies come together to prompt new ecosystems such as the connected car.
 
The use of smartphones as constant companions coupled with a better quality of internet connection result in a multiscreen world: According to a study presented by Google, 24% of consumers indicate that they usually access the Internet through three devices (smartphone, tablet and laptop or computer).
 
These two indicators prove that mobile is reaching digital maturity. But, apart from reaching this conclusion, the world’s largest gathering for the mobile industry gave a glimpse of the most important trends for this year. Let’s dive into it!

More


home page back to home page