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Content is king – as long as it is also fit for the ears! [5 Reading Tips]

Posted on 31. July 2017 by .

Quelle: pexels.com

Quelle: pexels.com

The rise of conversational commerce as a result of the increasing popularity of voice-controlled virtual assistants like Amazon Echo and Google Home and the widespread adoption of messaging apps in daily communication bring voice and sound to a prominent position as the basis for the next gen interface, at the expense of the screen. Spotify is leading the way in the audio market and Amazon Music is the third largest music service subscription service globally.

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Cross-Border E-Commerce: Wanna Sell Internationally? [5 Reading Tips]

Posted on 24. July 2017 by .

Quelle: pexels.com (bearbeitet von dotSource)

Quelle: pexels.com (bearbeitet von dotSource)

E-Commerce is flourishing on the European market although the growth pace varies across regions. According to the European Ecommerce Report 2017, it is estimated that the turnover will exceed the 600 billion Euro mark by the end of this year, a growth rate of nearly 14 per cent compared to 2016. And that opens the door to new internationalisation opportunities.

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4 perspectives to drive sales in the online cosmetic market [5 Reading Tips]

Posted on 17. July 2017 by .

Quelle: pexels.com

Quelle: pexels.com

Nowadays, consumers can order almost everything online: lingerie, shoes, medicin, and glasses. You also can shop beauty and healthcare products, whose online turnover is expected to grow more than 8 per cent, annually between 2009 and 2019.
 
This means the beauty and healthcare industry is taking the leap into the Internet determinedly by leveraging the potential of this channel with new technologies like artificial intelligence and augmented reality. The main objectives: deliver great personalised customer experiences and differentiate from the competitors.
 
How do beauty brands and retailers successfully engage with their customers? How do they answer their customers’ demands? Can brands and retailers of other industries benefit from online cosmetics success stories?

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Curated boxes aim to leverage fashion as a service [5 Reading Tips]

Posted on 10. July 2017 by .

Quelle: pexels.com

Quelle: pexels.com

One question is rattling around in my head: Why are products mutating into services? One symptom is the exponential growth of subscription box services in the US: the number of visits on these websites has increased by almost 3,000 per cent over the past three years (from 722,000 in 2013 to 21.4 million in 2016).
 
The fact is that consumers increasingly appreciate the value of their free time and, consequently, look for formulas that let them use their time effectively. As a result, the shoppers’ main demands are directly related to their time management: personalisation and instant gratification in the form of faster and more convenient deliveries.
 
It is therefore not surprising that curated services based on subscription models are lately succeeding in sectors in which online stores are struggling to pave the way for the digital market, such as beauty and cosmetics (with pioneers Birchbox), lingerie (with Adore Me) and fresh food (like HelloFresh).

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Marketplaces are becoming the first touchpoint [5 Reading Tips]

Posted on 3. July 2017 by .

Quelle: pexels.com

Quelle: pexels.com


Marketplaces have been a recurring topic in Handelskraft posts. We have examined their usefulness for B2B and also hybrid formulas in which marketplaces play an important role. More recently we discussed the marketplaces’ ever-growing tendency that directly threatens retailers business. Today however we want to put the focus on the consequences of the wide spread of successful marketplaces for consumer behaviour.
 
It is nothing new that shoppers use just a few of the dozens of apps installed on their smartphones and tend to research and make purchases on those websites or apps where they can find absolutely everything without the need for switching to different retailers’ or brands’ online shops. Blame it on Amazon!

Marketplaces, the advanced generation of shopping centres

According to the latest UPS Pulse of the Online Shopper study conducted by comScore, 65 per cent of respondents purchase at a marketplace instead of a retailer because of its better prices and 55 per cent because of free and discounted shipping.

Best-in-class marketplaces have the capacity to offer very competitive prices and superior delivery services. Actually, among others, Amazon, Zalando, Otto and Etsy are constantly rising above themselves with the objective of delivering outstanding customer experiences at the fulfilment stage.

Searching products on….Google a marketplace!

However here comes the good bit. The study found that 38 per cent of consumers start their online search at a marketplace, more than on any other channel. And looking at the future, 30 per cent predict that they will purchase more on marketplaces while 29 per cent will research more on them.

Thereby marketplaces will likely be seen as a strategic channel by brands that want to be present, searchable and found online, since the objective of every company is to be where the target group goes.

One of the most recent examples in Germany is REWE. A few days ago REWE announced the launch of its first global marketplace through which the company intends to sell not only groceries, but also all kinds of products, taking advantage of its reputation and leveraging its enhanced delivery services.

Should everyone be at a marketplace now?

The proliferation of vertical and horizontal marketplaces makes it more attractive and challenging to answer this question. Perhaps for jewellery brands it would be more appropriate to be present on a marketplace that’s vertical like TrueFacet.com, while Zara would find it more interesting to be at a horizontal marketplace like Dote, which offers the opportunity to shop at multiple retailers simultaneously. Or perhaps it is enough to invest some budget in advertisement there.

In any case the decision should be made carefully because marketplaces have pros, but also critical cons, like the fact that sellers do not own their customer data.

Our 5 Reading Tips of the Week

Fashiontrade.com: Zalando steigt in B2B-Marktplatz von Bestseller ein [Fashion Network]

Rewe bringt Penny online und startet Marktplatz-Angebot [Exciting Commerce]

Handelsexperte Heinemann: „Marktplatz-Fieber vernebelt die Sinne“ [neuhandeln.de]

What Nike Selling On Amazon Means For Running Shoe Stores [Forbes]

B2B payments – can fintech finally connect business payments to the digital wave? [Telegraph.co.uk]

Category: Allgemein

Amazon-Whole Foods deal – Will omnichannel be the final formula to digitalise the grocery industry? [5 Reading Tips]

Posted on 26. June 2017 by .

Quelle: pexels.com (bearbeitet von dotSource)

Quelle: pexels.com (bearbeitet von dotSource)

It is a fact that all retail industries are involved in the digital transformation, except one: the grocery industry, probably because the instant gratification concept doesn’t work quite well with fresh food.
 
However, over the past years the e-food industry has globally experienceda period of growth and continuous innovation which could trigger the definitive boost that enables e-food business to go mainstream.
 
The last move, which took everyone by surprise, was the deal between Amazon and Whole Foods through which the online giant acquired the popular organic supermarket chain for $14 billion. This could not only revolutionise the whole grocery market in the US, but could also have implications worldwide. Will Amazon’s new formula for digitalising the grocery industry be successful?

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From apps through platforms to chatbots – A glimpse of the future of e-commerce [5 Reading Tips]

Posted on 19. June 2017 by .

Quelle: Pexels.com

Quelle: Pexels.com

Spring is always the chosen season for tech giants to present their latest developments and products and to transmit, especially to developers, their current and future line of thought. Facebook, Google and more recently Apple have made clear what their greatest bet is: Artificial Intelligence (AI).
 
This promising core technology can be applied in many ways, but it seems many efforts are focused in one direction: to facilitate valuable and natural conversations between people and businesses within a single platform, thereby capitalising the greater popularity of a few core apps. Does this mean that the end of app stores is closer than ever?

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How digital is the German DIY retail market? [5 Reading Tips]

Posted on 29. May 2017 by .

Quelle: pexels.com

Quelle: pexels.com

Now that the good weather has come to stay, it is the moment to tune private gardens and houses to enjoy the outdoors. The search for colourful flowers and appropriate flower pots is endless. Balconies are decked out with trendy decorative objects. New furniture is needed for spending the most memorable nights by moonlight and grills are the star products.
 

Many of these purchases are made online but how solid is the digitalisation of German DIY stores? How is the DIY online sector evolving? Who are the leaders and what are the pain points?

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Visual search – The ultimate success formula to boost e-commerce [5 Reading Tips]

Posted on 22. May 2017 by .

Quelle: pexels.com

Quelle: pexels.com

One of the earliest stages of the customer journey is currently undergoing a process of transformation. It seems like the days when typing a product name into the search bar was the norm will soon be over. The art of searching could soon be driven by visual language rather than words, taking online shopping to the next level.
 
Google, Pinterest, Zalando and more recently Wayfair are making big steps to leverage visual search technologies and, honestly, the new functionalities are quite promising. Will visual search (more than voice search) catch on in e-commerce?

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Welcome to the API economy! [5 Reading Tips]

Posted on 15. May 2017 by .

Quelle: pexels.com

Quelle: pexels.com

PayPal is integrated into every online shop. It is ubiquitous and enables transactions to be driven from anywhere. The online shop just needs to integrate the PayPal API. The benefits are mutual. On the one hand, a popular and easy payment method is available for customers. On the other hand, an increase in PayPal’s brand awareness is achieved. Microsoft Translator APIs also enable businesses to add end-to-end, real-time, speech translations to their applications or services.
 
The possibility of integrating a third party’s APIs into a system, app or protocol helps companies to orientate their digital business towards a more customer-centric approach or even towards the creation of new business models. Why is the API economy on the rise?

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