Interest for the Blockchain is increasing [5 Reading Tips] Posted on 4. March 201913. December 2021byby Sara Herrera 0 Blockchain technology is becoming increasingly important. More and more financial services providers, businesses, and governments are interested in it, and some are even beginning to use this technology beyond Bitcoin. Even though the technology holds enormous potential and the number of blockchain startups in Germany (especially in Berlin) is booming, the German economy is still … Continue reading “Interest for the Blockchain is increasing [5 Reading Tips]”
Will the blockchain bring an end to counterfeiting on marketplaces? [5 Reading Tips] Posted on 14. May 201813. May 2018byby Christian Grötsch 0 One of the most read articles on Handelskraft to this day is “Counterfeiting in E-Commerce: Why Does Amazon Have so Many Fakes?” (Only available in German) Three years after the fact, the topic has remained relevant. It was also noticeable during ECD18 in Munich. I cancelled my visit to re:publica18 because I was given the … Continue reading “Will the blockchain bring an end to counterfeiting on marketplaces? [5 Reading Tips]”
Customer loyalty and Blockchain: Björk’s latest experiment [5 reading tips] Posted on 13. November 201723. November 2017byby Sara Herrera 0 The term Blockchain is on everyone’s minds this year and is being thought of as revolutionary. It’s clear that the technology has great potential, but so far the topic is surrounded by unrealistic promises, many speculations, and content that’s on shaky ground. Today we would like to refer to the latest innovation from the experimental … Continue reading “Customer loyalty and Blockchain: Björk’s latest experiment [5 reading tips]”
Blockchain: a potential game changer? [5 Reading Tips] Posted on 10. April 2017byby Sara Herrera 0 The term blockchain is still very new for a large majority of people and its meaning remains an open question because of its complexity. However the interest in this new technology has skyrocketed in the last 12 months, according to Google Trends. To what extent does it have to do with bitcoins? Is it true … Continue reading “Blockchain: a potential game changer? [5 Reading Tips]”
NFTs and the Future of E-Commerce [5 Reading Tips] Posted on 6. December 202121. January 2022byby Christian Grötsch 0 Everyone is talking about them at the moment: NFTs. The new trend on the Internet. They completely redefine digital ownership and are already being talked about as a revolution in the art world. But are these tokens really revolutionary or just a speculative bubble? And what role will they play in e-commerce? Today’s reading tips … Continue reading “NFTs and the Future of E-Commerce [5 Reading Tips]”
Spryker and dotSource Announce Partnership [5 Reading Tips] Posted on 29. November 202121. January 2022byby Christian Grötsch 0 In a world of almost endless device diversity and at the same time increasing complexity of customer demands and behaviour, it is becoming more and more tricky for companies to find the right shop system. The Berlin-based start-up Spryker offers a solution for handling and implementing different channels. It enables companies to reach their customers … Continue reading “Spryker and dotSource Announce Partnership [5 Reading Tips]”
Tech Trends 2020: Double Feature, Part II [5 Reading Tips] Posted on 20. January 202025. October 2021byby Sara Herrera 0 The first two weeks of the new year are over. Enough time to develop first business ideas, set the first goals for the year and have the most important digital trends on the radar. In digital business, everyone is aware of the fact that (tech) trends alone cannot create innovation. A clear symbiosis between humankind, … Continue reading “Tech Trends 2020: Double Feature, Part II [5 Reading Tips]”
Returns: Looking for solutions, the struggle is real! [5 Reading Tips] Posted on 1. July 201931. August 2021byby Sara Herrera 0 Returning products could be called an »international pastime«. German online shoppers return the most often. A PostNord survey shows that more than half (53%) of German customers posted at least one return last year, followed by the Netherlands (52%) and France (45%). The fact that customers have been able to exchange products by law within … Continue reading “Returns: Looking for solutions, the struggle is real! [5 Reading Tips]”
You can’t buy privacy: What to consider when choosing CRM and marketing automation software Posted on 28. June 20196. September 2021byby Franziska Kunz 0 The General Data Protection Regulation (GDPR) is now a year old as of late May. And everyone in Europe knows what it is by now. This EU-wide regulation aims to regulate and protect the handling of personal data. And in a time when »data-driven« is THE attribute par excellence, it becomes more important. Not only … Continue reading “You can’t buy privacy: What to consider when choosing CRM and marketing automation software”
Audio content marketing: These trends are shaping the future [5 reading tips] Posted on 15. April 20199. December 2021byby Sara Herrera 0 Digitisation is changing the way we listen to music. Streaming services such as Spotify, Pandora, and Amazon Music now 255 million users in 2018 with intelligent and personalised premium subscriptions, and thus revived the supposedly dying record industry again. However, strong competition forces everyone to reinvent, test, learn, and innovate from trends.
